The document summarizes a DIY Summit event for nonprofit organizations. It provides an overview of the event schedule which includes sessions on DIY insights, stewarding DIY fundraisers, DIY repair, and DIY to the core. Additional sections highlight the lucrative potential of DIY campaigns, barriers to evolving major gift officer roles to support DIY, and staffing models for high-volume DIY support.
3. Why We Love DIY Programs
3
Average DIY participant raises
513%more than event participants 54% growth in
DIY campaigns
this year
Source: DonorDrive, 2016
4. DIY Campaigns can be Very Lucrative
Movember
$17.2M
St.
Baldrick’s
$34.9M
Ice Bucket
Challenge
$220M
5. Fabulous Speakers
Kate Nare
World Vision International
Holly Michaelson
JDRF
Christy Haught
JDRF
Stephanie Paddock
Michael J Fox Foundation
6. 3:15-3:30 DIY Insights
3:30-4:00 World Vision / Donor Drive – Stewarding DIY Fundraisers
4:00-4:15 Break
4:15-4:45 Talk Amongst Yourselves
4:45-5:15 JDRF – DIY Repair
5:15-5:45 Michael J. Fox Foundation – DIY to the Core
5:45-6:00 Chat with the Experts
8. Barriers to Evolution of Major Gatherer Officer
1. They were supposed to be doing it themselves for DIY
2. Online tools should take care of it
3. Program size and scale
4. DIY was supposed to be low cost
5. Different skill sets
6. Organization silos
9. DIY Campaigns can be Very Lucrative
Movember
$17.2M
St.
Baldrick’s
$34.9M
Ice Bucket
Challenge
$220M
14. Peer to Peer Development Is A Collaborative Process
Charity
Dynamics
Fundraising
Marketing
IT/CRM
SupportCorporate
Finance
Digital
14
15. Staffing Model
High Volume
Support
High Value
Stewardship
Program
Leadership
Manager
Coordinator
DIY
Support
15
Program Lead & Champion
Reporting & Analytics
Decision-Maker
Day To Day Program Implementation
Pro-Active Support (RFIs, Milestones)
Relationship Manager
Multi-Channel Reactive Support via
Chat, Email, Phone
16. Program Manager
• Program Champion (External)
• Creates & inspires a shared vision of
program (Internal)
• Highly level of accountability
• Creates & inspires a shared vision of
program
• Program Champion (Internal & External)
• Communicates with passion
Effective Program Manager
• Fundraising background
• P2P experience ideal
• Major Gifts or Corporate Development
• Leadership experience
• Customer service/donor relations
knowledge
• Solutions oriented
• Analytical
• Decision making from Data Analytics
• Works well with other teams
Ideal Skill Sets
16
17. Program Coordinator
• Major/Donor support experience
• Customer service exp. an asset
• Effective communicator
• Highly organized / ability to multi-task
• Empowered & accountable
• Positive attitude / ability to handle stress
• “Cool under pressure”
• Solutions oriented
• Works well across the organization
Effective Program Coordinator
17
Ideal Skill Sets
• Handles day to day activities
• Program marketing
• Provide support and coordination with
other departments
• Handles exception cases
• Provides input on fundraiser and donor
feedback
• Supports fundraisers with project
management, collateral, and logistics
18. High Volume Support: DIY
• Multi-channel support options
• Phone
• Web Portal
• Email
• Chat
• Text
• Skilled customer support representatives
• Fundraising best practices
• Escalation processes in place
• Platform knowledge
• Support tracking and reporting procedures
• Measured approach to feedback
• Strong brand representatives
• Staffed to respond in 24hrs or less
18
19. Increasing Revenue Through Support
…Did You Know?
19
• 2x more likely to make a self pledge
• 3x more likely to share pictures and stories
• 4x more likely to send emails
Fundraisers that access support
raise five times more than those who
don’t? They are also:
Notes de l'éditeur
2014 17 people signed up for DIY workshop, 2015 introduced DIY Summit – standing room only, 2016
St. Baldrick’s head-shaving events began as a challenge between businessmen and have grown from one event in 2000 to over 1,200 events in 2016
Movember — a worldwide campaign in which men grow mustaches to raise
money for men’s health causes — drew more than 166,000 participants and
raised $20.2 million in the United States in 2015. However in year 1 they had 30 Mo Bros and didn’t raise a cent.
Charity Waters Birthday campaign capitalized on a life moment through their birthday campaign and created a trend that other fundraisers have been able to model and capitalize on.
And of course the Ice Bucket Challenge, is the most famous of all – a themed DIY that went viral – every charity’s dream and also nightmare – ALS Association really struggle to retain and capitalize on all of those donors and dollars..
St. Baldrick’s head-shaving events began as a challenge between businessmen and have grown from one event in 2000 to over 1,200 events in 2016
Movember — a worldwide campaign in which men grow mustaches to raise
money for men’s health causes — drew more than 166,000 participants and
raised $20.2 million in the United States in 2015. However in year 1 they had 30 Mo Bros and didn’t raise a cent.
Charity Waters Birthday campaign capitalized on a life moment through their birthday campaign and created a trend that other fundraisers have been able to model and capitalize on.
And of course the Ice Bucket Challenge, is the most famous of all – a themed DIY that went viral – every charity’s dream and also nightmare – ALS Association really struggle to retain and capitalize on all of those donors and dollars..
Same as previous slide just updated with types of DIY participants.
Think about them the same as you would Donors, Middle Donors and Major Donors – same level of effort – escalating as you get towards the top of the pyramid
I break it down this way (but each organization may have different thresholds)
Mass under $500
Middle $501-$5000
Major $5000 +
MSK especially has done an incredible job of recruiting and stewarding Major Gatherers raising $50K - $100K just for birthday campaigns! Not sure that is public information but for your reference as to how big these DIYs can get