Presentation on Audience Driven Museum Transformation The presentation reflects on the transformation process of the Jewish Museum Frankfurt and other transformation processes of Jewish Museums in Europe. It highlights key questions and approaches and gives an insight into the temporary plattform and test lab of the Jewish Museum Frankfurt.

2. The first post-Holocaust Jewish Museum in Germany:
two permanent exhibi<ons in two historic loca<ons,
diverse ac<vi<es throughout the city of Frankfurt and online

3. Presenta<on of objects
from Early Modern <mes
in the ruins of the first Jewish
gheGo in Europe

4. Digital applica<ons in the exhibi<on
and an app leading through the museum and the old
Jewish cemetary

5. Hands On-Games, crea<ve ac<vi<es and a
catalogue for children

6. Exhibi<on views

7. A site of contested memory:
the Börneplatz-conflict in 1987 that led to the
founda<on of Museum Judengasse

8. Presenta<on of the Börneplatz
conflict and of fragments of the
Börneplatz synagogue at the
entrance of the exhibi<on

9. Börneplatz memorial site
and the old Jewish cemetary
in front of Museum Judengasse

10. New Website
and Social Media Ac<vi<es

11. New event formats
Images of a concert and a lecture
in Museum Judengasse ,
a dinner with the cuisine of old
Judengasse receipts and a tour
with 8lashlights on the old Jewish
cemetary

12. The new Jewish Museum

13. Comic project by the renowned ar<st Volker Reiche reflec<ng
the construc<on process, the Jewish history of Frankfurt and
the museum, itself

14. „Manu and Saul“- comic project on the hoarding

15. „Manu and Saul“- comic project in the
Frankfurter Allgemeine Zeitung and online

16. Construc<on site views…
...being posted

17. Hier bitte noch ein
Spatenstichbild
einfügen
Public ceremonies:
Breaking Ground and
Laying of the Founda<on Stone

18. A new building…
… with new spaces for
changing exhibi<ons and public events,
the family Frank center, library and archives,
museumshop and museumcafé
All Images © Staab Architekten, Berlin

19. Transforma<on Processes of Jewish Museums in
Germany
Compe99on dra; of the children‘s museum interior architecture by Olson
Kundig Architecture © Jewish Museum Berlin
Extension building of the Jewish Museum Fürth
by ARGE Gatz/Kuntz + Mantz© Jewish Museum Franconia
Competition scheme by Wandel Hoefer Lorch + Hirsch © Archäologische Zone / Jüdisches Museum Köln

20. Transforma<on Processes and
Start-Up Jewish Museums in Europe
Jewish Museum of Belgium
CC-BY-SA Brussels, Rue des Minimes 21
Jewish Museum of Sweden © The Museum‘s
Facebook Page
Lost Shtetl Museum next to Jewish cemetery at Šeduva, Lithuania © preliminary design concept by
Lahdelma & Mahlamäki Architects
Na9onal Museum of Italian Judaism and the Shoah, Ferrara ©
hTp://www.meisweb.it/museo/

21. Transforma<on processes are leading to
core the ques<on ....
...what is a Jewish museum meant to be?
• a community museum?
• a minority museum?
• an iden9ty museum?
• a tolerance center?
• a cultural history museum?
• a memorial site?
Images © Jewish Museum and Space4, StuTgart

22. Transforma<on processes of Jewish
Museums reflect the ques<ons:
• What is the impact of the poli9cal climate
on the situa9on of Jews in Europe?
• How can a diverse non-Jewish audience be
aTracted to engage with Jewish material
culture?
Images of a destroyed sculpture in an open air exhibition of the
Jewish Museum Frankfurt and of participants in the program „3
days, 3 places, 3 religions“

23. Transforma<on processes are leading to....
• New mission statements
• Changes in the organiza9onal structure
• New leadership models
• Interdisciplinary team work
• Collabora9ons with other organiza9ons

24. Transforma<on processes should be leading
to...
...intensive audience research
• Who are our visitors?
• Why do they come to the museum?
• What are they interested in?
• Whom do they listen to?
• Which kind of experince do they seek at the
museum?
• How much 9me do they have?
• Who are the non-visitors?
• Why are the not aTracted by the museum? Sketch of a school class © Space4, StuTgart

25. A possible way to become concrete
while developing something new...
...Design Thinking
• Interdisciplinary team work
• De8inition of concrete visitor‘s
pro8iles based on fact and 8iction
• Development of point of view
statements
• Prototyping and tes9ng of ideas
For more information: see https://www.plycode.com/startups/
design-sprint-lean-product-management-and-design-thinking/

26. Examples of Design Thinking at Museums
Jean Paul GeTy Museum and GeTy Research Ins9tute:
Redesign of the website, development of a mobile exhibi9on
Rijksmuseum / University of Amsterdam:
Projectdevelopment Augmen9ng Masterpieces
Bri9sh Museum: Enhancement of Wayfinding © Bri9sh Museum

27. Design Thinking at the Jewish Museum Frankfurt
• Defini9on of 8 target groups for the
new core exhibi9on with empathy
maps
• Descrip9on of the target groups as
personas
• Defini9on of point of view-
statements for each exhibi9on
segment and verifica9on by the
personas
and last but not least:
• test labs for the exhibi9on
development Empathy map and sketch of a High School 9th grade

28. Pop Up Boat (4 September – 16 October 2016)

29. Pop Up Exhibi<on

30. Curatorial talks and
workshops

31. Interac<ve displays

32. Microsite and
Social Media ac<vi<es

33. A plakorm for contemporary Jewish culture

34. This summer: Pop Up Monument
• Test lab for the permanent exhibi9on
• Crowdsourcing personal approaches to Jewish life in
Frankfurt
• Pladorm for contemporary Jewish culture
All images © raumlabor Berlin

35. Thank you for
your aGen<on !
All images of the Jewish Museum Frankfurt
are published under a CC-BY-SA 4.0 licence