Customer journey mapping - Peter

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Alan Rae

Peter Martin's excellent theoretical description of Customer Journey Mapping

Business

Customer journey mapping Jury’s Inn 29 April 2010

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Understanding how customers want to transact, how many convert from each stage to the next, via which media and at what cost will give you your marketing ROI, the value of each customer at every stage and justify everything you spend. Routes to market %? %? %? %? %? %? %? %? %? %? %? %? %? %? %?

Importance of Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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“ Interesting things” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

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