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Adoption Strategies for Channel Success Kurt Shaver, GFI Software Brett Strauss, Media Defined Sales: Channel & Partner Management
Safe Harbor Statement ,[object Object],[object Object],[object Object]
Kurt Shaver General Manager, Americas [email_address]
About GFI Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GFI’s Channel Challenges ,[object Object],[object Object],[object Object],[object Object]
Why we selected Salesforce PRM ,[object Object],[object Object],[object Object]
Elements to our channel program success ,[object Object],[object Object],[object Object],[object Object],[object Object],We focused on five high-value functions
1. Efficiently distribute Leads   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Drive higher deal registrations  Submitted since May 151 Qualified since May 97 (64%) Avg $ of Qualified   $7.62K* * More than double average sale Slow start, but we tweaked the program to improve performance
3. Better track sales and forecast business First time ever….forecast visibility summary reports avg 52.482 $4,520,750.73  $8,793,160.17          Grand Totals (6,212 records) avg 62.198 $357,169.58  $396,855.09  Stage:  Commitment to Buy - 90%  (187 records) avg 47.829 $1,987,292.09  $2,649,722.78  Stage:  Renewal 75%   (4,856 records) avg 77.249 $1,070,691.03  $1,784,485.05  Stage:  Formal Quotation - 60%   (338 records) avg 92.175 $626,357.16  $1,565,892.91  Stage:  Identify Needs & Budget - 40%  (206 records) avg 59.245 $479,240.87  $2,396,204.34  Stage:  Qualified an Opportunity - 20%  (625 records) Age Expected Revenue Amount  
4. Use the portal as the news “Billboard” ,[object Object],[object Object],[object Object]
4. Define clear and concise channel program and process help Clear communication Clear help Leads are qualified
Brett Strauss President [email_address]
About Media Defined ,[object Object],[object Object],[object Object],[object Object],[object Object]
5.  Build a robust training and certification program ,[object Object],[object Object],[object Object],[object Object]
Certification performance integrated with partner account profiles and incentives ,[object Object],[object Object],[object Object]
Want more information on how you can create killer training and certification solutions for your partners? Brett Strauss President [email_address]
GFI channel program in action A day in the life….
Elements of our channel program success  ,[object Object],[object Object],[object Object],[object Object],[object Object],We focused on five high-value functions
Our new partner program has delivered amazing results in the first year itself ,[object Object],[object Object],[object Object],Salesforce PRM is the cornerstone of our entire channel model. The reps love it and our partners are using it.  “ ” GM North American Operations
Gotchas to Watch Out For ,[object Object],[object Object],[object Object],[object Object]
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]
Kurt Shaver General Manager, Americas Brett Strauss President QUESTION & ANSWER SESSION

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S C P003 Kuruganti 091707

  • 1. Adoption Strategies for Channel Success Kurt Shaver, GFI Software Brett Strauss, Media Defined Sales: Channel & Partner Management
  • 2.
  • 3. Kurt Shaver General Manager, Americas [email_address]
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. 2. Drive higher deal registrations Submitted since May 151 Qualified since May 97 (64%) Avg $ of Qualified $7.62K* * More than double average sale Slow start, but we tweaked the program to improve performance
  • 10. 3. Better track sales and forecast business First time ever….forecast visibility summary reports avg 52.482 $4,520,750.73 $8,793,160.17         Grand Totals (6,212 records) avg 62.198 $357,169.58 $396,855.09 Stage: Commitment to Buy - 90% (187 records) avg 47.829 $1,987,292.09 $2,649,722.78 Stage: Renewal 75% (4,856 records) avg 77.249 $1,070,691.03 $1,784,485.05 Stage: Formal Quotation - 60% (338 records) avg 92.175 $626,357.16 $1,565,892.91 Stage: Identify Needs & Budget - 40% (206 records) avg 59.245 $479,240.87 $2,396,204.34 Stage: Qualified an Opportunity - 20% (625 records) Age Expected Revenue Amount  
  • 11.
  • 12. 4. Define clear and concise channel program and process help Clear communication Clear help Leads are qualified
  • 13. Brett Strauss President [email_address]
  • 14.
  • 15.
  • 16.
  • 17. Want more information on how you can create killer training and certification solutions for your partners? Brett Strauss President [email_address]
  • 18. GFI channel program in action A day in the life….
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Kurt Shaver General Manager, Americas Brett Strauss President QUESTION & ANSWER SESSION