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Radio structure breakdown.docx
1. Research task 1: Genre, industry, audience
RADIO BRIEF
Task 1
1. Search for three examples of local commercial radio celebrity interview programmes.
2. Break down the format and structure of the program:
How does the program start? Jingle (a short audio clip played on a radio show used for
promotion, usually accompanied with voice-overs and sound effects to engage
listeners)? Donut (a jingle that starts with singing, music in the middle, and singing again
at the end)?
Use of sound effects?
Ads? News?
Lead (the first sentence of a news story, which should concisely reveal the story's basic
events and provide an introduction to the details given in the rest of the story)?
Interviews
This is the radio format of ‘KISS’
17.00 Advertisement(10-15s)
17.00 Jingle/track(5-10s)
17.00 Transitionfromjingle totrack
17.04 Presentationof content
17.05 Track
17.08 Introductionof radiohost
17.08 Track