EMC XCHANGE 2015 Alexandre HERMIER http://france.emc.com/storage/xtremio/overview.htm http://france.emc.com/collateral/brochure/h12466-xtremio-all-flash-array-agile-data-center.pdf

1. © Copyright 2015 EMC Corporation. All rights reserved.
JEUDI 19 NOVEMBRE 2015
Alexandre HERMIER - System Engineer, XtremIO Specialist
XTREMIO FOR AN AGILE DATA CENTER
© Copyright 2015 EMC Corporation. All rights reserved.

2. © Copyright 2015 EMC Corporation. All rights reserved.
EMC: THE MARKET LEADER
REDUCE COSTS INTEGRATE ASSETS AUTOMATE TASKS
EMC SYSTEMS
HYBRID – FLASH - CONVERGED

3. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
ALL
FLASH ARRAY
THE ALL FLASH ARRAY REVOLUTION

4. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XVCConsistent PerformanceScale Out Architecture In-Line Data Reduction
Competitive Edge
Infrastructure Agility Lowest Overall TCO
XTREMIO ENABLES THE AGILE DATA CENTER
“10% OF COMPANIES ARE ALL FLASH TODAY (THEY’RE NOT TELLING ANYONE)
– 80% HAVE A PLAN TO GET THERE”
-ERIC BURGENER, IDC

5. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
GAME-CHANGING PRODUCTS
Every once in a great while, a disruptive product
comes to market and changes everything

6. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XTREMIO IS #1
WITH 34% MARKET SHARE
>1.7 Exabytes60%2000+
XtremIO has
Of Effective
Capacity
XtremIO has
Of the
Fortune 100
XtremIO has
Customers and
Growing
“Magic Quadrant in Solid State Analysis” – Gartner 2014
“#1 Market Share 1H’14” – IDC
“Leader in Strategic AFA Technology” – 451 Research

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WHY HAS XTREMIO BEEN SO SUCCESSFUL ?

8. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XTREMIO SUDDEN IMPACT
– VIRTUALIZED ORACLE
INSURANCE Company
VM DB
server
VM App
server
12 8
11h40’’
64 16
Batch
Duration
VM DB/App
server
6
7h07’’
12
Batch
Duration
vCPU
vRAM
Without
XtremIO
With
XtremIO
XTREMIO
SUDDEN
IMPACT
3x
less vCPU
6x
less vRAM
1,5x
less Time

9. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
PATCH #1
PATCH #2
DEVTSTQulPPDPRD
DEVTSTQulPPD
XTREMIO SUDDEN IMPACT
– BUSINESS APP.
INSURANCE Company
PATCHING is a PAIN - Multiple import/export & DB instances needed
TOO LONG & SPACE CONSUMING
EMC XtremIO
DB reduction
x2.5
Exports/Imports
X3
faster
Implementation
x2500%
faster
Professional service
DB prod reduction
Export/Imports reduction

10. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XTREMIO SUDDEN IMPACT – AIX/DB2
Manufacturing
0:00:00
12:00:00
24:00:00
36:00:00
48:00:00
Traditionnal
High End
Storage
VPlex/Xtrem
io
Duration (hrs)
AIX/DB2 Batch process duration
Total
Batch 1
Export 2
Batch 2
Export 1
GAIN
>29%
XTREMIO
SUDDEN IMPACT

11. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
Source: © Wikibon Evolution of All-Flash Array Architectures
TIPPING POINT
By 2016, flash will be 19% lower
cost, and this will grow quickly
from 2017-2020.
The end-point of the adoption of
flash-only persistent storage is a
completely "electronic data
center", with no mechanical
components except for a few
pumps and fans.
Within the electronic data center,
electronic storage will allow
logical sharing of the same
physical data to be fully enabled.

12. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
Total Enterprise & Hyperscale Storage Flash ($ in
Billions)
$0.5 $1.1 $2.5 $4.5 $7.5 $11.3 $16.2 $21.4 $27.2 $33.1 $38.8 $44.2 $48.2 $50.9 $52.8
Percentage Flash in Total Enterprise & Hyperscale
Storage
1% 3% 7% 12% 20% 29% 41% 52% 64% 74% 83% 90% 94% 97% 98%
MASSIVE INFLECTION POINT
Annual Revenue
($ in Millions)
Total Enterprise and Hyperscale Flash/HDD Split Projection 2012-2026 ($M)
$0
$10 000
$20 000
$30 000
$40 000
$50 000
$60 000
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Hard Drives
HDD’s
Flash
$53,990
Source: © Wikibon Server SAN Research Project 2015

13. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
10,000X
2000 2010 2020
ACCELERATING IMBALANCE OF IT
What could you do with Balanced CPU, Latency, IOPS?
1,000X
2015
CPU
HDD
MOORE’S LAW:
CPU Performance
Doubles Every 18 Months
100x
Performance
Gap

14. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
IT’S NOT JUST ABOUT FLASH
THE RIGHT ARCHITECTURE
UNLOCKS UNIQUE BUSINESS VALUE
Go Faster
(Sometimes)
= +
Get SmarterUse Flash
=
Go Faster
(Always)

15. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
THE EVOLUTION OF “FLASH” ARRAYS
Flash Optimized
Hybrids:
FAST
(sometimes)
Gen 2
Scale-Up All-Flash
Arrays:
FAST OR SMART
(sometimes)
Gen 3
Scale-Out All-
Flash Arrays:
FAST AND SMART
(ALWAYS)
Gen 4
LegacyDiskArrays(w/SSD)
Gen 1
Source: Wikibon December 2014

16. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
Scale Up
Controller 3
Controller 4
Controller 1
Controller 2
Controller 11
Controller 12
Controller 15
Controller 16
Controller 7
Controller 8
Controller 9
Controller 10
Controller 13
Controller 14
Controller 5
Controller 6
XTREMIO SCALE OUT ARCHITECTURE
CONSISTENT PERFORMANCE THATSCALES WITHOUTCOMPROMISE
Passive Active
Flash
Flash
Flash
SAN
Reads Writes
16 Active Controllers
150K Iops 2M Iops
Highest Performance
Start Small, Grow Big
Scale Out Scale Up
Cannot Add
Controllers - Ever
Front End is the
Bottleneck
VS

17. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
FLASH PERFORMANCE MATTERS…
Under Normal
Conditions
During
Garbage Collection

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FLASH PERFORMANCE MATTERS…
As Flash Ages

19. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
FLASH PERFORMANCE MATTERS…
While Making
Copies

20. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
10TB – Over 1PB Usable Capacity
NO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY
© Copyright 2015 EMC Corporation. All rights reserved.
XTREMIO 4.0: FAMILY PORTRAIT
EnablingMixedWorkload Consolidation
Starter
5TB
From 2 – 16 N-way Active Controllers
1.2M mixed IOPS
2M read IOPS
<1ms Latency
150K mixed IOPS
250K read IOPS
<1ms Latency

21. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XTREMIO X-BRICK
ClusterBuildingBlock
Active
Controller 1
Active
Controller 2
Infiniband RDMA
32
CPU
CORES
512
GB
RAM
25
eMLC
SSDs
SAS 2.0SAS 2.0
2 x FC
2 x iSCSI
4
HOST
PORTS
2 x FC
2 x iSCSI
256GB
RAM
256GB
RAM

22. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
1CREATE
VOLUMES
2CREATE
INITIATOR
GROUPS
XTREMIO SIMPLICITY & AUTOMATION
Management Impact:
 Zero Planning & Tuning
 No storage skills
 No certifications
 Provision in seconds!
Integration:
 VMware vCenter
 EMC ViPR, ESA, ESI, SRM
 Microsoft Hyper-V
 App Consoles: Oracle, SAP,
System Center, etc
 REST API & CLI
3MAP
VOLUMES

23. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
Inline
Deduplication
Inline
Compression
XtremIO
Data
Protection
Inline
Data At Rest
Encryption
XVC
XtremIO
Virtual
Copies
Thin
Provisioning
24/7
ALWAYS INLINE
AND
ALWAYS ON
XTREMIO ALL-INCLUSIVE DATA SERVICES
ALWAYS-ON, ALWAYS INLINE,ZERO PENALTY&FREE

24. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
THE COPY DATA MANAGEMENT PROBLEM
CRITICALBUSINESS PROCESSES COMPROMISED
Shadow Costs: 5-12 Copies of Oracle/OLTP are Typical
A $44B global expense!
Test/Dev
Continuous Integration
QA
Training
Development
Backup
DR copies
Logical corruption
protection
Data Protection
Sandbox
Patch management
Optimizations and tuning
Pre-production simulation
Operations
Reporting
BI
Analytics
Data Analytics
Production

25. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
MASSIVE INTERNAL FRICTION
Infrastructure Owner
LOB Executives/Finance
For App/DBA/Dev Owner
“I need more!”
“Keep Costs Down!”
“No”

26. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
COPY DATA MANAGEMENT APPROACHES
…andthenewINTEGRATEDCDMOPTION
$$$$ $ $$ $$$ FREE
Limited Moderate Limited Moderate Limitless
Limited Limited Limited Very Limited Massive
Traditional
Snapshots
3rd Party
CDM
Tools
XtremIO
In-Memory
Integrated
CDM
COSTS
PERFORMANCE
AGILITY
SCALABILITY
Full
Copies
v
v
v
No Compromise
Array-Based
CDM
Subsets
v
Current CDM options force trade-offs between Cost,
Performance, Agility, and Scalability
“Clones” “Copy/Redirect-on-
Write”

27. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XTREMIO INTEGRATED COPY DATA MANAGEMENT
WORKFLOWConsolidationandselfservice
Consistent Scale-Out Performance
With Inline Data Services
XtremIO Virtual Copies
App Integration &
orchestration
App Self
Service
MORE COPIES?
WHY NOT?
Developments
Data Analytics
Operation
Data Protection

28. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
Performance
In-Memory
Space Efficient
100% (read, write and latency as prod)
(no metadata bloat, no space
reservation, no moving blocks)
(instant creation/refresh, immediate deletion, all data
services, flexible topology)
XTREMIO VIRTUAL COPIES
APP
APP
APP

29. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
LatencyIOPs XVC VS. TRADITIONAL SNAPSHOTS
Performance impactofsnapshots(every15minutes)
70K IOPS
1ms latency
Vendor A: IOPs drop by
50% to 35K
Vendor A: Spikes to 20ms
latency

30. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XVC – DATA PROTECTION
Remote Backup Logical Data Protection
CG1
PRODUCTION SERVER BACKUP SERVER
SS BACKUP DATA DOMAIN
11PM 10PM 9PM 8PM 7PM 6PM 5PM 4PM 3PM 2PM 1PM 12PM 11AM
SS BACKUP
CG1
PRODUCTION SERVER
!

31. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
Offload Processing –
Data Warehouse
…
…
…
…
…
…
XVC – INSIGHT & AGILITY
Test & Dev Process Acceleration
NRT REPORTING ANALYTICS
Production
Production
MASTER
COPY 1 DEV 1 TEST 1

32. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
XCELERATE YOUR BUSINESS WITH XTREMIO
DR
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
DevOps
Prod
1.5TB DB
DR
1.5TB DB
Physical Copy XVC
Prod
Analytics
Analytics
Analytics
Analytics
Analytics
Analytics
Analytics
Analytics
Reporting
Reporting
Reporting
Reporting
Reporting
DevOps
DevOps
DevOps
Analytics
Analytics
Reporting
• 4 Storage Arrays
• 8 Physical Copies
• 20 TB’s Physical
• 2 Storage Arrays
• 2 Physical Copies
• 3 TB’s Physical
• 40 Copies of Data
• 100 TB’s Logical
• Faster DevOps
• Transformational Business
Value
Brute
Force Copy
Brute
Force Copy
Legend:

33. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
BAILLIE GIFFORD’S DEV/TEST
TCO SAVINGS = ~$3.7M
100Developers
SYSTEMS INFRASTRUCTURE
40% MORE
Effective Developers
125TBEffective Capacity for 50 copies
ONLY
4TBOF
= 31:1
OVERALL
REDUCTION
70% LESS
FLOOR SPACE

34. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
68% LOWER STORAGE TCO
ESGvalidatesConsolidationbenefitsofXtremIO vs.traditional storage
5.8X Lower Administrative Costs
6.0X Lower Power/Cooling Costs
2.2X Lower Support/Maintenance
2.5X Lower Cost of Acquisition
= 3.8X Lower 5-Yr. Total
Cost Of Storage Ownership
But There's More!…..
Annual Storage TCO Advantage: $588K

35. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
5-YEAR ECONOMIC IMPACT WITH XTREMIO
ESGAnalysisRESULTS: COMBINEDSTORAGE TCOANDECONOMICBUSINESS BENEFITS
5-Year Storage
TCO Savings:
$2.8M
5-Year Additional Economic Business
Advantage:
$3.2M
Total 5-Year Economic Advantage of XtremIO over
Traditional Storage
$6M
XtremIO Payback Period:
(Storage TCO Savings Only)
XtremIO Payback Period:
(Storage TCO Savings + Economic Business Advantages)
= 8.9 Months
= 4.1 Months

36. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
WHY XTREMIO?
• Provision in seconds
• Manage from 1 screen
• No complex tuning
• All Inclusive Pricing
Simplicity PerformanceEfficiency Performance Protection
• Inline, always on DRR
• Transform with XVC
• Reduce Opex by 70%
• Dramatically reduce the storage
footprint
• Workload Consolidation
• Consistent & Predictable
Performance Always
• Scales as you grow
• XVC for CDP
• Industry Leading Business
Continuity RecoverPoint
• Synchronous or
Asynchronous replication
(VPLEX and RP4VMs)

37. © Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2015 EMC Corporation. All rights reserved.
“It’s not storage. It’s XtremIO”
© Copyright 2015 EMC Corporation. All rights reserved.
WHY YOU SHOULD XPECT MORE FROM EMC
LOWERCOST.FASTER TIMETOINSIGHTS. AVOIDS DATACENTEREXPANSIONS.
Efficiency Performance ProtectionSimplicity
XPECT MORE PROGRAM

38. © Copyright 2015 EMC Corporation. All rights reserved.
TRANSFORMATIONAL USE CASES
Performance, CopyDataAgility,&DataReduction Benefits
Database,
Analytics &
Business Apps
Virtual Desktops
& DaaS
Cloud &
Virtual Servers
20142015+
Workload Acceleration, Consolidation, & Agility
SW DevOps

39. © Copyright 2015 EMC Corporation. All rights reserved© Copyright 2015 EMC Corporation. All rights reserved
Si vous avez des questions sur cette présentation,
n’hésitez pas à prendre contact directement contact
avec :
Alexandre HERMIER
alexandre.hermier@emc.com