Read these tips for converting more mobile searchers to sales.

1. How to Increase
Conversions From
Mobile Searchers

2. 2
Stop Redirecting
• Increase click-through rate from searchers
by adding code to your page
– Google will display the page instead of traditional URL
in mobile search results
– Loading the mobile URL directly will save page load
time potentially retaining conversions1
•

3. 3
Pick Up The Pace
• Optimize pages to load in less than a
second, mobile searchers won’t dilly dally:
“61% of users said that if they didn’t find what they
were looking for right away on a mobile site, they’d
quickly move on to another site1”
-Google 2012 Study

4. 4
Mobile Formatting
• Give mobile searchers a site
that’s configured for their device
– According to Google, more than 50% of
people will not use a liked-business as much
if the website isn’t mobile friendly1

5. 5
Consider Offline & Multiscreen Conversions
• Account for all channels users may
be converting from, mobile
searchers may be converting on
other devices
-Mobile users convert primarily in-store, from a
desktop, or tablet
-Only 17% purchase directly on their mobile1

6. 6
Guarantee Relevancy
• Functionality is key to users
-Don’t give them content they can’t use or are
uninterested in
• Spare users the basic questions
-Save login information across devices for higher
user mobility1

7. 7
Make Things Easy
• Avoid the Obvious
– Ensure all content is clear of:
• Irrelevant cross-links
• Unplayable content
• Slowness
• Faulty redirects2
• Call To Click
– Provide the opportunity for people to contact
your businesses directly with little effort1

8. 8
Sources
1. Meunier, Bryson. "8 Ways To Increase Conversions From MOBILE Searchers."
Marketing Land. Marketing Land, 28 Aug. 2014. Web. 28 June 2015.
<http://marketingland.com/8-ways-increase-conversions-mobile-
searchers-97839>.
2. "Avoid Common Mistakes - Webmaster's Mobile Guide." Avoid Common
Mistakes - Webmaster's MOBILE Guide. Google, n.d. Web. 28 June
2015. <https://developers.google.com/webmasters/mobile-
sites/mobile- seo/common-mistakes/>.
3. All images: freedigitalphotos.net