Content Categorization & Migration: Organizing & Preserving Your Message in a Website Redesign

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After its year-long website redesign and content migration engagement with Frederick, Maryland’s Hood College and its work with more than 25 other higher education institutions, EMG has an abundance of experience and advice to inform any educational institution looking to embark on strategic marketing, branding, recruitment, enrollment and other related endeavors. EMG’s eduWEB presentation itself will focus on how more than 1,000 pages of content were effectively categorized and migrated from a static website into a new content management system for Hood, resulting in a customizable and user-friendly web presence with clear, consistent and well-maintained messaging.

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Content Categorization & Migration: Organizing & Preserving Your Message in Website Redesign eduWEB 2011 Information Architecture Track Presented by: Amanda Vande Brake, EMG & Dave Diehl, Hood College 08.01.2011

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Who we are We are a strategic marketing agency rooted in storytelling and digital technology Introducing EMG

Hood College: Website Redesign & CMS Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Step 4: Present Page-level Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5: Owners Revise Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6: Begin Migration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7: Quality Check Migrated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 8: Go Live & Repeat! ,[object Object],[object Object]

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Thank you for your time! Dave Diehl, MBA Executive Director, Marketing & Communications [email_address] Amanda Vande Brake, MA Vice President, Client Services [email_address]

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Content Categorization & Migration: Organizing & Preserving Your Message in a Website Redesign

1. Content Categorization & Migration: Organizing & Preserving Your Message in Website Redesign eduWEB 2011 Information Architecture Track Presented by: Amanda Vande Brake, EMG & Dave Diehl, Hood College 08.01.2011

4. Who we are We are a strategic marketing agency rooted in storytelling and digital technology Introducing EMG

5. Core Divisions Strategy Media Plans brand stories and experiences that engage consumers in relevant, meaningful ways Plans propagation of brand stories and experiences through owned, paid, earned and shared media Translates brand stories and experiences to visual identity and concepts Discovers new methods of consumer engagement utilizing technology Creative Technology

6. Core Competencies & Service Lines Strategy Media Plans brand stories and experiences that engage consumers in relevant, meaningful ways Plans propagation of brand stories and experiences through owned, paid, earned and shared media Translates brand stories and experiences to visual identity and concepts Discovers new methods of consumer engagement utilizing technology Creative Technology Experience & Storytelling Performance & Intelligence Relationship Building Custom Development Strategic Consulting & Planning

7. Project Overview

10.

11. Content Migration: To Dos & How Tos

12.

13.

14.

15.

16.

17.

18.

19.

20. Project Outcomes & Takeaways

21.

22.

23.

24. Q & A

25. Thank you for your time! Dave Diehl, MBA Executive Director, Marketing & Communications [email_address] Amanda Vande Brake, MA Vice President, Client Services [email_address]

Content Categorization & Migration: Organizing & Preserving Your Message in a Website Redesign

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