Digital Marketing is a worldwide talk all over the world. Businesses need a digital space to sell and make good conversions.

15. TYPES OF DIGITAL MARKETING
• Internet Marketing: Search Engine Optimization, Social media
optimization, search engine marketing, social media marketing,
blogging.
• Mobile Marketing: Bulk sms marketing, voice sms marketing, short
code marketing.
• Email Marketing: Promotional emails, Transactional emails,
Newsletter emails, informational emails.
• Social media marketing: Facebook, Instagram, linkedIn, twitter,
youtube, whatsapp, google + (Now obsolete).

17. PEOPLE POWER
• The people power is a key element necessary for marketing decision
making.
• The acceptance of Change lies between the business owner and the
customers.
• You and I own the internet, and the evolution of the internet is our
story.
• Feedbacks from customers publicly share their experiences: the good,
the bad and the ugly!

18. MARKET RESEARCH VRS MARKET REALITY

20. MARKET RESEARCH
• Market Research gives marketer the chance to obtain vital
information that can help them in planning the right strategy to
ensure their brands’ digital marketing success.

21. ADVANTAGES OF MARKET RESEARCH
1. Identify your target Audience:
• Demographic info, their preferences, expectations, needs, wants,
purchase behavior.
• Know the digital areas you should be active in.
• 42% of people worldwide use social media.
• Streamline your marketing and advertising efforts more effectively to
target people you want via the digital channel.

22. ADVANTAGES OF MARKET RESEARCH
2. Promotes Competitive
Analysis:
• Offer information about
your competitors.
• Analyze your competitor’s
behavior and approach.
• Identify the marketing gaps
your competitors are not
able to see and take
advantage.

23. ADVANTAGES OF MARKET RESEARCH
3. Helps to identify key
influencers:
• Helps you identify key
influencers (eg. Celebrities,
bloggers, social media
stars).
• Those who you think are
the most relevant to your
brand.
• Who share your business
vision and goals.

24. MARKET
REALITY

25. MARKET REALITY
• Constraints of market research are that it is hypothetical and not real.
• In Digital space all the data and information on what customers are
actually doing online is captured.
• Keyword Research tools, listening tools for social media channels and
analytical tools enables you gather enormous data and information
about prospective consumers.

26. KEYWORD RESEARCH TOOLS
• They are Keywords that drive traffic to your site, it throws invaluable
information audience interest.
• Gives you insight into marketing behavior and trends.
• Keywords tell you what is on the mind of your current and potential
customers.
• Examples of Keyword research tools: Google search console, Google
Keyword planner etc.

27. SOCIAL: LISTENING TOOLS
• Lets you track the performance on
each social network (facebook,
twitter, Pinterest, LinkedIn) all in a
single dashboard.
• Measure the impact of your social
engagement.
• Find out which social networking site
is giving you good results and which
are not.
• Getting better insights about your
target market an possible new
markets.

28. DIGITIAL: ANALYTICAL TOOLS
• Google Analytics:
Types of application softwares
That retrieves data from one or more
business systems
Combine it in a repository
Such as a data warehouse or
dashboard
To be reviewed and analyzed.

29. MARKET RESEARCH VRS MARKET REALITY

30. 3i Principles
• Initiate, Iterate and Integrate form the foundation for all
DMI methodologies and key to any successful marketing
strategy.

31. Principle 1: Initiate
• The initiate principle of digital marketing states that the customer is
the starting and finishing point for
all digital activities.
• In the new era of digital marketing, the customer is considered as the
king.
• His opinions are what that matters, “let the customer decide.”
• So to become a good marketer start listening to what the sutomer
says, “Be a good listener”.

32. Principle 2: Iterate
• This principle emphasizes the
importance of tweaking a digital
marketing campaign in response
to user interaction.
• More importantly the content
or design of an ad can be
changed a limitless number of
times in response to user
actions.
• Remain open to what your
customers are doing in their
interactions with your campaign
an be prepared to change it.

33. Principle 3: Integrate
• The third and final of the 3i principle is integration and it works at 3 levels.
• Integrate your efforts across digital channels:
First by integrating your work across digital channels that is information learned
through one channel can be use for another.
• Integrate your digital and traditional marketing efforts:
Second is by integrating your digital and traditional efforts. For example When
writing a script for a television ad, use the exact keywords from search engines.
• Integrate your reporting sources:
The third is by integrating your reporting sources. For example the data form
different channels like Google Analytics or Email can be used to make good
business decisions.