Content marketing is not a new phenomenon and most marketers will tell you that they practice content marketing in some way – but as content marketing grows, so does the challenge to stand out from the competition. There is an untapped source of competitor insight available to marketers from Twitter, and most brands are barely scraping the surface of what the data can offer! What lies beneath is a treasure trove of data that is seldom translated into actionable intelligence. By tapping into Twitter’s enormous data source you can collect insights that enable you to enrich other areas of your marketing, including your content strategy. This webinar will explore the essential steps you need to take to get the most out of Twitter data and make more informed choices to fuel your content marketing strategy. Cassie Hayes is the Marketing Communications Manager at SocialBro, she oversees social media, PR communications and events. Cassie is excited by effective communication, insight-driven marketing and Twitter data. Outside of SocialBro, you’ll find her blogging about the culinary delights of London.

1. Cassie Hayes
Marketing Communications Manager
@SocialBro
@Cassandrahayes
Twitter To Fuel Your Content
Marketing Strategy
#SEMrushLive

2. @Cassandrahayes
Today...
1. Why Content Marketing?
2. Where Twitter Comes In?
3. What’s Resonating With Your Audience?
4. What About Your Competitor’s Audience?
5. Conversations & Affinities
6. Enrich Your Audience Understanding
7. How This Will Change Your Strategy!
#SEMrushLive

3. SOCIALBRO
The leading Twitter marketing platform
10,000
customers who trust our services
Used by brands and agencies around the world including
VISA, Telefónica and DigitasLBI…
@Cassandrahayes #SEMrushLive

4. 1. Why Content Marketing?
@Cassandrahayes
Only
12%feel they have
an optimised
content marketing
strategy
Nearly
71%of businesses were
planning on creating
more content
in 2015
#SEMrushLive

5. @Cassandrahayes
59%
UK Twitter users
follow brands
320
Million
monthly
active users
2. Where Twitter Comes In.
#SEMrushLive

6. 3. What’s Resonating With Your Audience
@Cassandrahayes
Find out...
Tweet Analytics
Link Clicks
Twitter’s Resources
#SEMrushLive

7. @Cassandrahayes #SEMrushLive
3. What’s Resonating With Your Audience

8. @Cassandrahayes #SEMrushLive
3. What’s Resonating With Your Audience

9. 4. What About Your Competitors’?
@Cassandrahayes #SEMrushLive

10. 500 Million
Twitter Conversations
Global
Audience
SEGMENTATION
Understanding and actively applying segmentation
will deliver unique audiences, giving you the
competitive edge to cut right through the noise
and reach your target audience.
5. Conversations & Affinities
@Cassandrahayes #SEMrushLive

11. 5. Conversations & Affinities
@Cassandrahayes #SEMrushLive
● Do they like Justin Bieber?
● What publications do they read?
● Is advertising during the X-Factor
right for our target audience?
● Do they shop at Selfridges, Harrods
or Harvey Nichols?

12. 6. Enrich Your Audience Understanding
@Cassandrahayes
What’s
their
location?
How many verified users
do you have within your
audience?
What’s the
language
breakdown?
#SEMrushLive

13. @Cassandrahayes
6. Enrich Your Audience Understanding
#SEMrushLive

14. 6. Enrich Your Audience Understanding
PERSONALITY INSIGHTS MODEL
@Cassandrahayes #SEMrushLive

15. 7. How This Will Change Your Strategy!
@Cassandrahayes
1
Get the
most out of
your content.
2
Cut
through
the noise.
3
Get
closer to your
audience.
4
Make your
competitor
redundant.
#SEMrushLive

16. #SEMrushLive
@Cassandrahayes
Any questions?