This document provides guidelines for developing media literacy. It defines mass communication as a source of information and entertainment that allows people to engage with worldwide issues and shape their identities. It recommends cultivating the ability to analyze, understand, and thoughtfully respond to media through actively interrogating messages, assessing media's influence, becoming aware of patterns, and exposing oneself to a range of sources. The key is becoming a sophisticated media user by mindfully engaging media to serve personal goals and actively responding instead of passively accepting portrayals.