2. Digital English Non-English Language
Language Learning $1.3B Learning $22.3B (All
Other Languages
Combined)
The worldwide
language learning
Offline English market (all languages
combined) was $58.2
Language Learning bilion in 2011
$34.6B (Classroom
and Print
Combined)
Language Services
$24.4B
(Translation,
Localization,
Interpretation,
etc)
The 2011 $82.6 Billion Global Language Industry (in $US Billions)
Ambient Insight 2012
Global English Market
3. English language
learning products … making it the largest
(offline and online concentrated revenue
combined) generated opportunity in the
$35.9 billion (or 61.7% international language
of the total language learning market.
learning market) in
2011, …
Ambient Insight 2012
Global English Market
4. Online Learning Takes Off
• The worldwide demand for English language e-Learning grows at a compound annual rate of 22.1% and its revenue
will reach $ 1.69 billion in 2014 and $ 2.5 billion in 2016.
Sources: Ambient Insight, http://www.ambientinsight.com/Reports/eLearning.aspx
Ambient Insight 2012
Top Growing Countries
5. Digitalization Migration to
Efforts in Digital Formats
Academic by Publushers
Markets
Emergence Government-
of Mobile mandated English
Learning (VAS) Iniciatives
Consumer Shortage
Demand for of English
Digital Teachers
Language
Learning
Ambient Insight 2012
Migration to Digital Learning
6. The substantial growth in revenues for digital English language
learning products over the forecast period is due to several
convergent catalysts:
• Consumer demand for digital language
learning products
• The recent explosion of Mobile Learning Value
Added Services (VAS)
• The digitization efforts in academic markets
across the globe
• Migration to digital formats by the major
international publishers
• Government-mandated English language
learning initiatives in school systems
• The shortage of English teachers in high-
demand countries.
Ambient Insight 2012
Migration to Digital Learning
7. International Catalysts Driving Adoption of Learning
Technology in the Global Pre K-12 Segment
Ambient Insight 2012
Pre K-12 - Migration to Digital
8. International Catalysts Driving Adoption of Learning
Technology in the Global Pre K-12 Segment
There are now major digitization efforts going on in the school systems in South Korea,
Thailand, China, Taiwan, Turkey, Brazil, Russia, France, Poland, Spain, the Ukraine, Mexico, Japan,
Singapore, United Arab Emirates (UAE), and in various school systems in the UK and the US. As the
print textbooks are converted to Ebooks, the language learning titles will also be digitized.
Ambient Insight 2012
Pre K-12 - Migration to Digital
9. 2011-2016 Worldwide Digital English Language
Learning Five-year Forecast
Across All Product Types
25%
20%
15%
10%
5%
0%
North Latin Western Eastern Asia Middle Africa
America America Europe Europe East
Ambient Insight 2012
Growth Rate by Region
10. 2011-2016 Worldwide Digital English Language
Learning Five-year Forecast
The Brazilian Ministry There will be a spike in
of Tourism intends to spending in Brazil during
provide English the forecast period due to
training to 306,000 the World Cup in 2014
tourism and the Olympics in 2016.
professionals just
for the World Cup.
Ambient Insight 2012
Growth Rate by Region
11. Top Ten Digital English Language Learning Five-year
Growth Rates by Country
Across All Product Types
40%
30%
20%
10%
0%
Malaysi China Romania Ukraine Indonesia Brazil Poland India Georgia Russia
a
Ambient Insight 2012
Top Growing Countries
12. Strong Growth in Brazilian Market
Sales of the 73 networks of language schools, which now total 6,215 units around the country, grew
11% and reached R $ 3.1 billion, according survey of the Brazilian Association of Franchises (ABF).
Low Proficiency shows opportunity for sustained growth
• English Proficiency Index Report made by EF.com in 2012 shows Brazil in 46th position out of 54 countries surveyed in
2012.
• The GlobalEnglish Corporation Business English Index ranked Brazil 66th out of 76 countries surveyed, among the
lowest in the world among countries with the least amount of English fluency in the workplace.
• Economist Intelligence Unit report stated nearly three-quarters of Brazilians surveyed said their company had
experienced “financial losses as a result of failed cross-border transactions.”
• A Catho survey from late last year found that only 11 percent of Brazilian job candidates could communicate well in
English, and only 3.4 percent of all candidates could speak fluent English.
Sources: Oglobo Newspaper; http://oglobo.globo.com/emprego/brasileiros-nao-sabem-falar-ingles-apenas-5-dominam-idioma-6239142
Christian Science Monitor: http://www.csmonitor.com/World/Americas/Latin-America-Monitor/2012/0524/Lost-in-translation-English-in-Brazil
BBC: http://www.bbc.co.uk/portuguese/noticias/2012/10/121024_ingles_brasil_rp.shtml
UOL: http://economia.uol.com.br/ultimas-noticias/redacao/2012/06/06/franquias-de-idiomas-crescem-com-internacionalizacao-de-empresas.jhtm
English Language Market in Brazil
13. Extra Discipline
Teaching online only works for those who manage their time:
setting aside a few hours a day to study is critical.
Method
The books and methods need to be developed specifically
for the Internet and by experts in language teaching.
Level
Students who already have a familiarity with the language
(intermediate and advanced) tend to take better advantage of online courses
than those who are starting.
Video
Body language is important in teaching a new language:
for this reason classes held through videoconferencing are more effective.
Motivation
It is not easy to learn a language without the presence of a teacher. Therefore,
it is imperative that the school offers resources that encourage student who
must not be left feeling unsupported.
Source: Veja Magazine, http://veja.abril.com.br/noticia/vida-digital/o-ensino-de-linguas-na-rede#texto1
Online Language Learning
14. Despite the many advantages that online study there are
several issues that may negatively impact the effectiveness of
online study.
1. Excessive Flexibility – The largest online language courses offer
classes 24 hours a day at regular intervals. This makes it so easy to
choose a study time that students often set their language study period
as a low or last priority in their schedule, which leads to hardly ever
studying or not studying at all.
1. Difficulty to Adapt to ELearning – In some cultures especially
Latin cultures, face-to-face interaction in person for learning is seen as
more preferable than online learning using technology. Those who feel
this way tend to have a negative perception of distance learning and feel
"The time savings is what motivated
it may not work for them.
me to choose an online course.
Exercises I could do on the iPad
during lunch, for example. Flexibility of 2. Sense of Isolation – Students that study online may feel isolated and
time, another positive point, played dismotivated if the school doesn’t offer ways for them to interact with
against me, however: just leaving other students and their own teachers or coaches in the school.
course in the background. Finally, I
gave up.“ 3. Technical Problems – The speed and reliability of broadband
internet is not uniform and there are still many cities around Brazil the
Fernanda Simon, 29, university world with frequent drops in signal or insufficient speed that interfere
student with the smooth operation of online classes. A student who experiences
frequent problems of this nature may conclude it is not effective to study
online.
Online Language Learning
15. Michael Houten
• Global English Advisor of the British Council, a nonprofit organization
maintained by the government of Great Britain in order to disseminate
British culture around the world.
• Many sectors of the economy and our lives have changed because
of technology. It is inevitable, then, that these advances also come to education. There is no doubt that
the internet plays an important role in the process of learning a foreign language.
What we learned from this:
• One. Motivation: Some people have the privilege of having the best teachers and the best tools and still not learn
the language. Others learn the language, despite the lack of resources. The technology is therefore irrelevant if
there is no motivation on the part of the student himself.
• 2nd. Social Interaction: There is plenty of evidence that in some cultures the social interaction in the learning
environment is essential. For these groups, the online experience may not be enough in the process - even if it is
supplemented by videoconferencing systems or other forms of virtual interaction.
• 3rd. Social Connectivity: The best English courses know how to take advantage of the growth of social
connectivity, offering opportunities for collaborative learning by putting students in touch with other students and
opening a path for dialogue and discussion over the internet. These are essential aspects in the teaching process.
Sources: Veja Magazine: http://veja.abril.com.br/noticia/vida-digital/o-ensino-de-linguas-na-rede#texto1
An Expert View
16. The future of language education tends to be increasingly customized to the specific needs of each student,
according to a study by the International Foundation for Research on English Language Teaching (TIRF) released last
July 11th, 2012 at the Brazilian British Centre, in São Paulo.
The survey data, collected in 20 countries, including Brazil, pointed to the "growing specification and customization in
teaching English," and the use of multimedia and online tools to supplement learning and the integration of language
training and professional, in the case of immigrant workers.
In all case studies, the awareness of students about cultural differences and the role of culture in communication
is very present. The elaboration of teaching projects and the use of real-world materials are also cited in the reported
cases as well developing student independence in language courses is another concern.
Sources: UOL: http://www2.uol.com.br/canalexecutivo/notas121/120720129.htm
TIRF Report 2012
17. 3 top global brands for Online English
Lucerne, Switzerland
Coconut Grove, Florida
Brisbane, California, USA
Top Companies
18. Founded in 1996 by Bill Fisher - Claims 15 million users – 150,000 + in Brazil.
1.200 companies registered - 29,000 employees worldwide
Summary
• Student uses interactive platform with videos and exercises
• Student choose package based on 12, 24, 48 or 100 private classes per year
• 30 lessons of group classes a month with up to 8 students
• Interactive courses for all levels
• Monitoring reports and online coaching by email
• Certified Hult Business School
• Access to the international community of students
• Customized Study curriculum
• Preparation courses for TOEFL and TOEIC
• Courses Business English and Technical English for several areas
• Main advantages price and Faster results
• Guarantee fluency in 12 months or money back.
Target Market: teen to 50 +- offer general English, business and technical English after 6th level
Pricing: R$189 – 48 classes (once a week) with one year contract with penalties
R$288 for no contract price + R$200 cancellation fee.
R$259 – 100 classes (twice a week) with one year contract with penalties
R$408 for no contract price + R$200 cancellation fee.
Source: wikipedia.com, telephone contact with sales department.
English Town
19. Strengths:
• Market Leader – over 15 million students, 150,000+ in Brazil
• Suite of comprehensive tools for self-study and evaluation
• Private Classes with native teacher.
Weaknesses:
• Difficult to schedule times with desired teacher. Scheduling done only 24 hours ahead.
• 12, 24, 48 classes packages offer very few hours with teacher
• Achieving true fluency is highly unlikely unless students buys 100 hour course and still it’s unlikely
• Group classes with students all over the world create communication problems due to pronunciation difficulties
• Group classes have no video component only audio and white-board
• A lot of complaints and poor perception by clients who have had problems
• Fluency in 12 months guarantee is highly misleading – No one learns English in 12 months.
English Town
20. Customer Complaints in Brazil – last 6 months
Source: http://www.reclameaqui.com.br/indices/8971/Englishtown-do-brasil-intermediacoes-ltda/
English Town
21. Customer Complaints in Brazil – Overall
Source: http://www.reclameaqui.com.br/indices/8971/Englishtown-do-brasil-intermediacoes-ltda/
English Town
22. Customer Complaints in Brazil – Total Complaints
High number of complaints about not being able to cancel
Source: http://www.reclameaqui.com.br/indices/lista_reclamacoes/?id=8971&tp=9403f4c8cd5af61c485541
e9444950c069c79ffa&subtp=c92a9bc341d739044ff5400661d44a60a808be22
English Town
23. Open English was started in 2006 by Venezuelan Entrepreneur Andres Moreno.
Have 65,000 students in 22 Latin American countries with 3,000+ in Brazil and some 2,000 employees.
Have raised more than $55 million in 3 rounds of funding from investors like Flybridge, Insight Venture Partners,
Kaszek Ventures, LAM Ventures, Redpoint Ventures and angel investors.
• Head Quarters in Coconut Grove, Florida
• 2 Call Centers - 1 in Bogota – Spanish and 1 in São Paulo – Portuguese.
Summary - Three Pillars
American Teachers
• Classes start every hour in small groups (2-3 students)
• Classes last 45 minutes based on diverse every day topics
• Classes run 24 hours every hour on the hour
• Basic, Intermediate, Advanced Level
• Billingual teachers for beginner students
Personal Advisors
• Advisors coach students on course planning based on career and interests in English learning (listening, reading,
speaking, grammar)
Innovative Content
• Multimedia content with video and interactive activities
• Divided by professions and interests
• Downloadable Podcast Content
Open English
24. Other Details
• No private classes, only group classes
• No limit on classes per day or per month
• Subjects and themes change daily
• 4 hours of study recommended per week in multimedia system to guarantee fluency
• Fluency guaranteed in 12 months or student receives 6 months more for free
Target Market: teens to 50+, focus on general English with some professional areas
Pricing: R$199 a month one year contract with R$398 penalty for cancellation
Source: http://www.miamiherald.com/2013/02/17/3239707/open-English-expands-across-latin.html#storylink=cpy
Phone contact with sales department
Conflicting Data about Number of Students
TECHCRUNCH July 26, 2012 states 80,000 students in 20 countries
Source: http://techcrunch.com/2012/07/26/open-English-43m/
MIAMI HERALD Feb 18, 2013 states 50,000 students in 22 countries
Source: http://www.miamiherald.com/2013/02/17/v-fullstory/3239707/open-English-expands-across-latin.html
EXAME MAGAZINE BRAZIL March 03, 2013 states 65,000 students and 1.200 employees
Source: http://exame.abril.com.br/gestao/noticias/openEnglish-explica-por-que-vale-a-pena-ter-um-diretor-de-fe
Open English
25. Strengths:
• Lowest Price Among Online companies that offer native teachers
• Suite of comprehensive tools for self-study and evaluation
• Availability 24 hours a day, new 45 minute classes every hour
• Group classes offer video of teacher with audio and audio for students
• Small Groups of 5 students max.
Weaknesses:
• No private classes – only group classes
• Fluency in 12 months guarantee is highly misleading – No one learns English in 12 months
• Guarantee of fluency doesn’t offer money back, only 6 months more classes
• A lot of complaints about binding contracts with 2 month penalty for cancellation
• Commercials use silly humor and clichés about English study “book is on the table” with goofy young guy
• Commercials seem to appeal more to younger learners, teens and entry level professionals, doesn’t seem to have appeal
to experienced working professionals and older execs.
Open English
26. Customer Complaints in Brazil – last 6 months
Complaints in last 6 months are mostly about cancellation difficulty
Source: http://www.reclameaqui.com.br/indices/38592/open-English/
Open English
27. Customer Complaints in Brazil – Overall
In spite of good overall rating, in Brazil there were are many complaints about the binding contract and penalties, and
the difficulty to cancel the course, slow connection and poor functioning of the site resources.
Open English
28. Customer Complaints in Brazil – Total Complaints
Source: http://www.reclameaqui.com.br/indices/lista_reclamacoes/?screen=2&tp=9403f4c8cd5af61c485541
e9444950c069c79ffa&subtp=c92a9bc341d739044ff5400661d44a60a808be22&id=38592
Open English
29. Founded in in 1997 by Reece Duca, Stephen Patrick and Martin Rice
GlobalEnglish provides on-demand enterprise solutions to support global business performance through
effective Business English communication. Headquarters Brisbane, California, and has offices in over 30
countries.
Purchased by Pearson Longman in July 2012 for $90 million.
Summary
• Online self-study platform with speech recognition and exercises
• Student uses interactive platform with videos and exercises
• Offer coaching classes with teacher – once, twice or four times a
• Once a week group classes a month with up to 8 students
• Dynamic online language technology tools
• Only course to offer peer to peer environment for collaboration
Products
• Edge – Speech recognition
• Coach - Teacher with student up to 4 times per month
• Motivator – Advisor who makes calls, sends recommendations and motivational emails
• Bloom – Peer to Peer collaboration environment to share documents within company and work together in English
• Lingo – Vocabulary tool to look up words
• Step – Standardized testing of English Skills
Global English
30. Target Market: executives and professionals - Focused on corporate accounts and now smaller businesses
Pricing:
• Costs $49.00 – $69.00 Self Study per month depending on number users
• Or purchase package with coaching
• Once a month $1200 a year, 2x a month $1600, 4x a month $2600
Source: Wikipedia and phone contact with sales department
Strengths:
• Suite of comprehensive tools for self-study for business English
• Strong presence in corporate market
Weaknesses:
• Very little contact with live teacher only 4 hours month maximum
• Private class is a conversation phone call or Skype class no didactic interaction in class
• Achieving true fluency is highly unlikely due to only 4 hour monthly contact with teacher/coach
Global English
32. Founded in 2009 by Eric Muller. Prime Time English provides highly-personalized
English and Portuguese instruction online and in person.
Headquarters: Rio de Janeiro, Brazil.
10 employees and 100+ students
Summary
• Highly-personalized teaching tailored to the specific needs and difficulties of each student.
• Complete Online Multimedia platform for General, Business and Professional English with hundreds of hours of content
• Sophisticated online meeting platform that permits full video and audio interaction between teacher and students
• Mobile Version of learning platform for IPhone and IPad
• Small classes with maximum of 5 students
• Very broad teaching content in both digital and book formats suited to almost any professional profile
• Monthly coaching to motivate and give student direction on his current difficulty and needs
• Free Demo Class
• No Contract, No Cancellation Fees
• 6-month and Yearly fluency evaluations with TOEIC exams
• Cloud based content delivery to student for self-study and continued contact with language
• Partnership with immersion course to maximize learning potential and reduce time to fluency
Primetime English
33. Products
• Online English Platform with General, Business and Professional English for 21 professions and industries
• Business English – Blended content (pdf, mp3 and online exercises)
• Professional English for 27 professions (pdf, book and mp3 content)
• Business English + Immersion Course in Tiradentes, MG
• English for Skills: Interviews, Presentations, Meetings, Teleconferencing (pdf, book and mp3 content)
• Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan
• English for World Cup and Olympics
Target Market: Teens to 50s, persons of all backgrounds and professions including students, technicians, service industry
professionals, and corporate executives.
Primetime English
34. Pricing:
• Complete English Online Platform + native Teacher
varies from R$200,00 to R$600,00 per month (+ R$ 50,00 monthly license)
• Business English
varies from R$200,00 to R$600,00 per month (+ R$ 195,00 yearly license)
• Professional English for 27 professions
varies from R$ 200 – R$600 (+ book cost varying between R$100-150)
• English for World Cup and Olympics
varies from R$200,00 to R$440,00 per month (+ R$ 50,00 monthly license)
• English for Skills: Interviews, Presentations, Meetings, Teleconferencing
varies from R$200,00 to R$600,00 per month (+ book cost varying between R$100-150)
• Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan
varies from R$ 200 – R$600 (+ book cost varying between R$100-150)
• Immersion English and Portuguese courses with combined with Online Learning
varies from R$350 per day to R$ 850 per day + Online R$ 200 – R$600 (+ R$ 50,00 monthly license)
Primetime English
35. We are in the
fifth year of
operation
with a
consolidated
customer base
including
professional
from global
and national
corporations.
Primetime English
36. Click on the image to see the full table.
Primetime English
37. Complete English Online Platform with General and Professional English
• The Most Complete Online Language Learning Solution on the Market
• General English, Business English and Professional English in 5 professions and xx industries
• Online Video Exercises for Reading, Writing, Listening, Speaking with over 250 hours per level
• Training for all levels Beginner – Advanced (A1, A2, B1, B2, C1)
• Phonetic training through Voice Recognition Exercises with Qualitative Pronunciation Analysis
• Virtual Conversations with voice recognition for real lime simulations
• Resources including: Language explanations, Verb Conjugation, Language Culture, Atlas, Workshops
• Assessment and TOEIC based Achievement Test
• Statistical Progress Report
Primetime English
38. Home Menu
Click on the image to see the class demo video
Primetime English
43. Lessons by Profession
• Accounting & Finance
• Administrative & Secretarial
• After-Sales & Customer Service
• Human Resources
• IT
• Legal
• Sales & Marketing
Primetime English
44. Lessons by Industry
• Automotive
• Banking & Insurance
• Hospitality Industry
• Pharmaceutical
• Medicine & Health
Primetime English
45. Lessons by Industry Specific Vocabulary
• Aerospace Industry
• Architecture & the Building
Industry
• Banking & Finance
• Business Ethics
• Environment & Meteorology
• Humanitarian Medicine
• Industry
• IT
• Marketing & the Advertising
• Security & Defense Industries
• State and Local Government
• Travel Industry
Primetime English
46. Video Lessons by Industry
• Business Administration
• Culture and Society
• Medicine & Health Care
• Politics and the Economy
• Science
• Space
• Technology &
Telecommunications
• Tourism & Aerospace
Primetime English
47. Click on the image to see the class demo video - http://www.youtube.com/watch?v=u2QPQRgjKWQ&feature=youtu.be
Primetime English
48. Our Business English Online Platform is provided by our partner company
www.businessenglishpod.com
The system is composed of over 300 business English lessons covering the following business
areas:
Meetings, Presentations, Telephoning, Job Interviews, Negotiations, Socializing, Travel,
Management, Communication, Sales.
The lessons are divided in Intermediate and Advanced levels and have the following components:
1 – Podcast: audio download of the whole lesson, with instruction, dialogue, vocabulary debrief and
answers to exercises.
2 – Study note: PDF containing the whole lesson in written form with instruction, dialogue, vocabulary,
debrief, listening and written exercises, and answers.
3 – Online Activities: 13 Online interactive activities built around the audio and vocabulary with automatic
grading of scores.
4 – Phrase cast – podcast of vocabulary and phrases presented in the lessons for review and repetiton.
5 – Business Skills 360 – The more recent lessons also have a Business Skills 360 lessons online and for
Iphone and Ipad. These lessons are translated into 11 different languages.
Besides these activities on the site the student can receive audio podcasts and video vocabulary
lessons directly from the Apple Store, as well as email tips and lessson introductions.
Primetime English
49. Each student is evaluated based on their current language skills, occupation and goals in
English.
After evaluation teachers design custom curriculum for each student, allowing for
differentiation and faster language acquisition.
Each student will have private, online classes with a native speaking, certified English teacher.
For specific professional areas we use books and CDs from best Language Publishers in the word,
Cambridge, Oxford, Longman, Cengage Learning, MacMillan that are given to students to study at home,
while the teacher uses the pdf and mp3 online during class.
Primetime English
50. Professional English for 27 professions studied online •
•
English for Accounting
English for Aviation - Pilots and Air Traffic
with pdf and audios in mp3. Students receive book and cd •
Controllers
English for Business
delivered to their residence or business for use in • English for Cabin Crew
•
between classes.
English for Customer Service
• English for Commerce
• English for the Energy Industry
• English for Engineering
• English for Finance
• English for Human Resources
• English for Information Technology
• English for Lawyers - International Law
• English to Hospitality
• English for the Pharmaceutical Industry
• English for Logistics
• English for Marketing and Advertising
• English for The Media
• English for Medicine
• English for Nursing
• English for Oil & Gas
• English for Olympics
• English for Purchasing and Sales
• English for Tests TOEIC, TOEFL, IELTS, CPE
• English for Tourism
• English for Scientists
• English World Cup
• English for Business Skills Development
• Job Search
• meetings
• negotiation
• presentations
• Talking on the Phone
Primetime English
51. English for the World Cup and Olympics
We are constantly researching course materials and creating new courses to offer. Our latest new
course is English for the world cup both in Online and Book Format.
Primetime English
52. Immersion School Education in Natural Setting
• A thoughtfully designed immersion
school in Tiradentes provides the
optimal learning environment. English
will be practiced in a variety of
contexts.
• Groups no larger than 5 students.
• Students speak English 12 hours,
while studying topics pertaining to
business, economics, pop culture,
current events, specialized grammar
and pronunciation.
• Tours in the city of Tiradentes,
exploring the history and monuments,
all in English.
Primetime English
57. Online English for Teens
Online course has specific course for teens with strong focus on Technology, Music, and Entertainment..
Immersion English for Families – Course for Adults, Teens combined Travel and Leisure Activities
In partnership with Ceal Express, we will develop a course for the immersion English for the whole family. All
family members (adults and teens) will be able to study in the same environment and then enjoy leisure activities
together in Tiradentes, MG.
The parents will study professional English
or Business English and the teens will study
General English with a lot of emphasis in
social media, technology and entertainment.
After the immersion the student will
continue their studies online.
Portuguese Immersion Course with
Continuous Study Online
We are preparing a new Portuguese
immersion course with continuous
study online.
Primetime English
58. Our latest product in development is a social media website www.socialenglish.net to encourage
students to interact with each other with social media tools with content posted daily by Prime
Time staff members.
Primetime English
59. To offer the most complete language learning solutions by
leveraging distance learning with highly-qualified native
teachers combined with the highest quality teaching
materials.
Primetime English
60. Our approach is to offer highly-
We offer a wide range of course
personalized language training
options and books, some digital
and coaching. We do this by first
and others in book format.
getting to know the student’s
We feel strong opposed to
needs and then custom tailoring
one-size-fits-all solutions with often
the course material to best
poorly-qualified teachers.
meet the needs of the students.
We believe that building a relationship between student and teacher is
essential to effective learning.
Primetime English
61. Students afforded
opportunity to practice
independently with
online materials such
Students will as films, videos, news
have access to broadcasts, podcasts,
our online songs, amongst other
Cloud Library, forms of media. The
which includes Cloud Content is
books, constantly updated to
textbooks, ensure that students
activities, are using the current
practice material possible.
materials and a
variety of
multimedia
files.
Primetime English
62. We offer every student a free demonstration class of 30 minutes so he can get to
know the online platform, our content and methodology. None of the global
online courses offer this to their clients.
We feel this is essential to gain their trust and make it easy for the student
to choose to study with us.
Primetime English
63. We use Google Drive and Dropbox to deliver content directly to the student's
computer, including PDFs, documents, presentations, audios, videos, and podcasts.
This content is updated frequently and automatically delivered to all students.
Primetime English
64. While books are an excellent tool for students, so are other forms of media. We include video
clips, films, songs, interviews, newscasts, podcasts among other forms of media to stimulate
conversation, keep our students engaged and provide interesting, up to date material that help
hone all aspects of the language.
For specific professional areas we use books and CDs from renowned publishers that are given to
students to study at home, while the teacher uses the pdf and mp3 online during class.
Primetime English
65. We don’t require the student to sign annual contracts which oblige payment even
when they wish to stop or interrupt the course. Students feel trapped and taken
advantage of by these types of contracts because of the penalties imposed on them
to cancel the course.
Primetime English
66. The leading online courses
treat teaching like fast food
where the student studies with
the teacher available at the
moment which leads to
contact with different teacher
almost every class.
This impedes the building of affinity and
connection between student and teacher.
We believe that effective learning requires a
bond of continuity of contact. We keep the
students with the same teacher until they
decide they would like a different teacher.
Primetime English
67. We offer monthly coaching sessions where our language coaches confer with the student’s teacher to
talk about the students’ needs and current difficulties with the language.
The coach prepares suggestions about sites and resources to consult and use in order to overcome the
obstacles.
The coaching suggestions are sent to the student and he’s invited to schedule an online meeting with
his coach. This coach has the purpose of accelerating the learning process by working directly on
specific issues and motivating the student to renew dedication to his studies.
Primetime English
68. We encourage the
student to do 6 month
and 12 month fluency
evaluations through
practice or real TOEIC
testing.
Primetime English
69. We adhere to
constructivist and
humanistic
philosophy where
students are active
participants in the
classes.
Students are
encouraged to form
groups with their
friends, work
colleagues or family
members. We give
the student the
option of forming his
own group or joining
an existing one.
Primetime English
70. We employ only native English teachers with at least 100 hours of
TESOL or TEFL Certification.
The leading online courses generally pay around US$ 9-12 per hour.
We pay U$ 12,50 – R$20,00 depending on experience.
We believe we’ll attract and retain more qualified and experienced professors.
Primetime English
71. • Cutting Edge Technology and Top Notch
Learning Content
• Individual or small classes with native
teacher with high-speaking time of 60 to
90 minutes.
• Specially designed curriculum for each
student based on their needs and goals.
• Highly-qualified and motivated teachers
who are sincerely valued as teachers
and contributors.
• Building bond of affinity between student
and teacher by matching student
backgrounds to teacher profiles.
• No binding contracts, no cancellation
penalties.
• Free demo class for student to get to
know the technology and content
materials.
• Extensive online library provide
resources for classes as well as
independent practice.
• Additional concentrated instruction Primetime English
72. Click on the tables above to see our financial projections.
Primetime English
