1. Candy judges people based on their appearances and dresses stereotypically. She assumes a well-dressed girl is nice but a girl on her phone in black is rude. 2. Candy is intrinsically motivated to study architecture because she enjoys drawing. 3. Candy avoids social groups that don't match her personality, like loud card players or solitary girls. She befriends two friendly girls. 4. Candy and her friends don't help a girl who fell, assuming others will help due to the bystander effect. 5. Candy and her friend face rudeness from a water seller, showing the power of liking in influencing purchase decisions.

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
AUGUST INTAKE 2014
SEMESTER 2
SOSIAL PSYCHOLOGY
[PSY30203105704
SESSION: MONDAY, 2-4PM
LECTURER: MR SHANKAR TRIRUCHELVAM
SUBMISSION: 8TH JUNE 2015
GROUP MEMBER:
ALIA NISA BINTI RAFLLY (0320774)
AMANDA CHIONG (0320328)
ERICA LO (0319005)
HAN HUI YEE (0320283)
JONATHAN LIM (0321119)

2. 5 CONCEPTS
1. FIRST IMPRESSION
2. INTRINSIC MOTIVATION
3. STEREOTYPES
4. BYSTANDER EFFECT
5. LIKING

3. Thought of a Typical Collage Girl
Storyline Summary
Candy is currently undergoing her degree in architecture in Taylor’s University.
The story starts on a typical day at university for Candy. As she finishes her class, she saw different
people with various fashion style. Candy started to judge everyone based on how they are dressed.
While she was drawing, she reminded herself how she really enjoy drawing and is really passionate
about it, that is why she had chosen to take this course.
Candy then met with her best friends and remember how she first meet them. She had chosen to
befriend them is because of she feel that they are more like her compared to the other groups of
people in that class.
On her way to lunch, Candy and her friends saw a girl who was carrying a lot of things and someone
accidently bumped into her making her fall. Candy and her friend did not help that girl and they just
walk away.
Candy and her friend then came across a guy who was selling drinks, but that guy was really rude and
impatient. He then tried to just walk away leaving Candy and her friend in shock.

5. FIRST IMPRESSION
DEFINITION:
First impression is the term applied to the initial impression we have of other people when we
meet them for the first time
• The primacy effect
• The first piece of information we receive will have the most impact on our impression
•The recency effect
• The last piece of information we receive will also have a large impact on our impression
• One positive attribute will cause us to attribute other positive qualities to an individual

6. FIRST IMPRESSION
FIRST, SHE SAW A GIRL WHO IS PROPERLY DRESSED AND
LOOK NICE. HER THOUGHT TO HERSELF THAT THE GIRL
MUST BE A NICE AND KIND TYPE OF PERSON SINCE SHE
IS DRESSED LIKE ONE.
THEN, CANDY SAW ANOTHER GIRL WHO WORE ALL
BLACK OUTFIT AND IS BUSY PLAYING WITH HER PHONE
WHILE WALKING IN THE HALLWAY. CANDY’S PERCEPTION
ON THAT GIRL WAS SHE MUST BE A SPOILED AND CRUDE
PERSON.

7. INTRINSIC MOTIVATION
DEFINITION:
Intrinsic motivation refers to behavior that is
driven by internal rewards.
•Occurs when we act without any obvious external
rewards.
•Simply enjoy an activity
•Perform certain activities to inherent satisfaction or
pleasure
CANDY LOVES TO DRAW AND SHE IS REALLY
PASSIONATE ABOUT IT. SHE HAD CHOSEN TO ENROLL
IN ARCHITECTURE COURSE BECAUSE SHE ENJOY
DRAWING AND HAD SUPPORT FROM HER FAMILY

8. STEREOTYPES
DEFINITION:
Stereotype is a fixed or over generalized belief
about a particular group of people
• Have positive or negative connotations
• Positive; enables us to respond rapidly to
situation that we may have experience before
• Negative; makes us ignore differences between
individuals
• Runs the risk of becoming prejudicial and leading
to discrimination
CANDY SAW A GROUP OF THREE PEOPLE WHO WAS
BUSY PLAYING CARDS AND WAS TALKING LOUDLY NOT
CARING ABOUT OTHERS. SHE KNOWS THAT SHE
WOULD NOT FIT IN THAT GROUP OF PEOPLE.

9. STEREOTYPES
THEN SHE SAW A GIRL WHO WAS ONLY BY
HERSELF AND WAS NOT TALKING TO ANYONE.
CANDY WOULD NOT WANT TO BE AN ANTI
SOCIAL LIKE THAT GIRL.
CANDY THEN SAW TWO GIRLS WHO LOOKS
FRIENDLY. THEY EVEN SAID HI TO HER AND ASK
HER IF SHE WANTS TO SIT WITH THEM. CANDY
FEELS THAT SHE CAN FIT IN WITH THEM.

10. BYSTANDER EFFECT
DEFINITION:
Factors Affecting the Decision to help:
Evaluation Apprehension
Bystanders may feel evaluation apprehension, concern about what others expect of
them and how others will evaluate their behavior.
• In addition, if others are present and not reacting it may seem to infer that others do
not see the need to intervene.
• Intervention in this case would seem foolish

11. BYSTANDER EFFECT
CANDY SAW A GIRL DROPPED ALL HER STUFF
BECAUSE SHE WAS BUMPED BY SOMEONE.
CANDY AND HER FRIENDS DECIDED NOT TO
HER BECAUSE THEY THINK THAT SOMEONE
ELSE WILL HELP THAT GIRL.

12. LIKING
DEFINITION:
Cialdini’s Six Weapons of Influence
LIKING
◦ We generally say "yes" to people we like and "no" to people we don’t
◦ More likely to be influence by people we like
◦ Likability come in many form, people might be similar or familiar to us, they might give us
compliments, may just simply trust them
◦ People are more likely to buy from people like themselves, friends, and people they know and
respect.

13. LIKING
CANDY AND HER FRIEND SAW A GUY SELLING
WATER AND TRIED TO BUY IT. BUT THAT GUY
WAS REALLY RUDE TO THEM.
HE THEN JUST WALK AWAY AND CANDY TRIED
TO TALK TO HIM BUT WAS PUSHED INSTEAD…

14. THE END