Forge powerful relations by NOT networking but building strong relationships.

1. Presented by:
Ethan Chazin
President
The Chazin Group LLC
Forging Powerful RELATIONSHIPS

2. The Chazin GroupThe Chazin Group

3. The Chazin GroupThe Chazin GroupNetworking Is/Isn’t

4. The Chazin GroupThe Chazin GroupBuilding Relationships

6. The Chazin GroupThe Chazin GroupMutual Symbiosis

7. • What you put INTO your relationships
matters most, so…
• Share articles.
• Inform of upcoming events.
• Make introductions.
• Start your own group.
Be Indispensable

8. The Chazin GroupThe Chazin Group
Be a Connector

9. The Chazin GroupThe Chazin GroupStep 1: The Plan

10. The Chazin GroupThe Chazin GroupHave a Connecting Plan

11. Who do you want/need
to connect with?

12. Your Relationship Universe
INTERNAL
PEERS
REAL ESTATE
COMPETITORS
GOV’T ENTITIES
BLDG OWNERS
CORPORATIONS
VENDORS

13. • Define your career, business,
professional goals.
• Self assessment to uncover your
values and personality type.
• Develop your professional bio.
• Research then describe your ideal
contact in SIGNIFICANT detail using
someone you know well as an
example.
Your IDEAL Connection

14. • Find out where they meet.
• Initiate STALKING.
• A “work-in-progress” - test, refine,
and revisit often.
Your IDEAL Connection

15. • Their job description.
• Job-related roles and responsibilities.
• Key business/professional
challenges.
• Industries they work(ed) in.
• Associations they belong(ed) to.
Ideal Target Profile

16. • Their ideal contact.
• Schools they attended.
• Professional certifications,
accreditations.
• Training they attended.
Ideal Target Profile

17. • Events they attend.
• Their credentials and certifications.
• Where do they congregate.
• Interests, hobbies…PASSIONS.
• Volunteer work/community
engagement.
Ideal Target Profile

18. The Chazin GroupThe Chazin GroupYour Plan

19. The Chazin GroupThe Chazin GroupYour Plan
List the professional groups and trade
associations that you currently belong to:
1._________________________________________
2._________________________________________
3._________________________________________
4._________________________________________
5.__________________________________________

20. The Chazin GroupThe Chazin GroupYour Plan

21. The Chazin GroupThe Chazin GroupStep 2: PRE Event

22. • Alma Mater?
• Active in their Alumni Assn?
• Belong to Professional Associations?
• Industry Events, Tradeshows and
Conferences they attend?
• Check their LinkedIn profile.
• Groups they belong to?
• Rehearse…YES, REHEARSE!
Background Check

23. The Chazin GroupThe Chazin GroupInvite to Connect

24. The Chazin GroupThe Chazin GroupStep 3: The EVENT

25. Connect!
5-2-1

26. Keep Their INTEREST

27. The Chazin GroupThe Chazin GroupStep 4: POST Event

28. • Invite to learn more about one
another.
• NOT selling!
• Send a Thank you?
• Share information that came up
when you spoke.
• Invite to connect online.
Next Steps

29. Your Brand?

30. Build Your BRAND

31. A Brand is…
a PROMISE!

32.  Memorable
 Invaluable
 Unique

34. Why YOUR Brand
Matters

35. • Reduces the effort required to understand
you, your needs, background, skills.
• Define your QUALITIES/ABILITIES.
• Present your professional attributes.
• Chance to “connect” with your brand.
• Sign of your perceived quality and
PRESTIGE.
• Help others organize knowledge about
you.
Brands Matter to Others

36. • Savvy networkers, but…
• Many HUNTERS still exist.
• Address Each Person’s WIIFM.
• Networking “saturation.”
• Increased competition.
• Too many venues & events.
• Commingling of social and
professional networking goals.
Branding Challenges

37. • You achieve maximum benefit from the
“added value” attributed to marketing
your brand.
• You create value for your brand many
ways.
• There are many different ways in which
the value of your brand can be
exhibited or exploited to benefit your
job search, career goals, and business
ownership efforts.
Brand Equity

38. The Chazin GroupThe Chazin GroupYour USP

40. • Clarify your target.
• Put it on paper.
• Format it. A good pitch should answer
three questions:
– Who are you?
– What do you do?
– What are you looking for.
• WIIFM! Tailor the pitch to your
audience, not you.
• Eliminate industry jargon.
A Compelling Pitch

41. • Practice, practice, practice (then
get feedback.)
• Prepare a few variations.
• Nail it with confidence.
A Compelling Pitch

42. The Chazin GroupThe Chazin Group
Creating
Demand
For YOU

43. • Become a SME.
• Get Published.
• Identify Your USP.
• Your “Product” Features & Benefits.
The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING

44. • Build a Rolodex of References:
–Advisors, Bosses, Peers, Clients
• Define Your 4-5 Success Stories.
• Promote Yourself AT ALL TIMES.
The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING

45. • Participate on Panel Discussions.
• Speak at Industry Events,
Tradeshows and Conferences.
• Obtain Client Testimonials &
Recommendations.
• Defend Your Brand (Name) Against
ALL Attacks.
• Blog, Blog, Blog.
The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING

46. Achieve
(Online & Offline)
Brand
CONSISTENCY

48. The Chazin GroupThe Chazin Group

49. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile

50. The Chazin GroupThe Chazin GroupGet Endorsements