3. The purpose of career counselling
• connection between labour market,
clients and field of education
(employers, unemployed, schools and
students)
• choosing the most appropriate
profession
• searching for the most appropriate
employment
• acquiring job searching skills
• motivation, activation, removing
obstacles to employment
11. Finding Your Target Audience
• Even though it has fewer users and shares than Facebook, Twitter is
a given for every industry. Especially for writers, journalists and
marketers. Twitter’s hashtag feature spreads your message far and
wide.
• Facebook offers local job groups ideally suited to your purposes.
Especially if the job posting is for an entry- or mid-level position.
• Is the industry known for its graphic and visual presentation? You
need Pinterest and Instagram accounts for careers in graphic arts.
• Does your target audience trend toward younger job seekers? It’s
time to add Snapchat. You may also want to consider Tumblr,
another youth-centric site.
• LinkedIn is geared toward professional-level job seekers and those
interested in career advancement. And is a must-have for any job
board.
20. Facebook
• On Facebook the boundaries between the personal
and the professional can be very blurred, so make sure
that you are always aware of what information about
you can be accessed and by whom.
• From a career perspective Facebook can be useful as
it’s an easy way to ask your personal connections for
information and advice about your career or job search
and can also provide a resource of information on both
individuals and companies. The informal nature of the
site, and its interactivity, means that you can often
obtain information and communicate with employers
in a way that may not be possible elsewhere.