The Branding of Brylcreem. British styling gel for men. From the inception of the product in 1928 to logo design, packaging and advertising.

1. Pomade
Evan Hill

2. my hair

3. The Answer
Brylcreem is a brand of hair styling products for men.

4. The Branding of Brylcreem
By Evan Hill

5. The History of Brylcreem
• The first Brylcreem product was a pomade created in
1928 by County Chemicals at Chemico Works in
Birmingham, England.
• The pomade is an emulsion of water and mineral oil
stabilized with beeswax.
• Beecham was the longtime owner of Brylcreem.
Sara Lee bought the personal care unit of SmithKline
Beecham in 1992.
• Various Brylcreem products are sold worldwide.
Brylcreem is marketed in the US by Combe
Incorporated, in Europe by Unilever

6. The Branding of Brylcreem
Current Logo

7. Top 10 Slogan Hall of Fame (2003)
“Reach out and touch someone.”
“Have it your way.”
AT&T
Burger King
“Vorsprung durch technik.”
“Where do you want to go today?”
Audi
Microsoft
“Ah, Bisto!”
“It's Miller time!”
Bisto
Miller
“The quicker picker-upper.”
“It's everywhere you want to be.”
Bounty
Visa
“A little dab'll do ya.”
“Drivers wanted.”
Brylcreem
Volkswagen

10. Advertising
1920’s

11. Brylcreem Advertising
1950’s

12. SOCIAL
ECONOMIC

13. thank you