Contenu connexe Similaire à Your Mom Has an iPad (20) Your Mom Has an iPad1. Your Mom Has an iPad
Designing for Boomers
Monday, March 21, 2011
2. John McRee
Lead User Experience Architect
E ectiveUI
@johnmcree
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
3. My mom doesn’t
have an iPad :(
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
4. My big mouth
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Monday, March 21, 2011
5. Back in the day when...
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Monday, March 21, 2011
7. That sure is a clean kitchen!
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Monday, March 21, 2011
10. Worldwide game console sales
46% Wii: $85 million
Xbox: $50 million
PS3: $48 million
27%
26%
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
11. US game console sales
49% Wii: $30 million
Xbox: $19 million
PS3: $12 million
19% 31%
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
12. Boomers comprise more than
a third of the online
population.
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
13. Self-perception of savvy
100% 4%
6% 6% Newbies
7% Intermediates
80% 19% Net Vets
21% Super Net Vets
60%
40%
71% 66%
20%
0%
Boomers Non-Boomers
-Jupiter Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
14. Social networking
47% of internet users
47% ages 50-54 are using
social networking sites.
26%
26% of internet users
aged 65+ are using
social networking sites.
-Flowtown.com
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
15. Percentage using social networking by age
100
18-29
30-49
50-64
80 83
86 65+
76
73
67
60
61
58
48 47
40
36 36
20 25 25 26
22
16 16
12 13
11
7 7
0 5 4
09/05 05/05 11/08 04/09 12/09 05/10
-Flowtown.com
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
16. % growth of adults who update their status 2009-2010
100%
88%
33%
27%
13%
All adults 18-29 30-49 50-64 65+
-Flowtown.com
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
17. There’s $ in this
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Monday, March 21, 2011
18. Boomers spend the
MOST
on tech
-AdAge.com
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Monday, March 21, 2011
19. Close to 80 million Americans
controlling 50 percent of the
country’s discretionary
spending.
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
20. Boomer women spend
more money in all channels
than women from all other
generations.
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
21. Outspent younger adults by
$1 trillion in 2010
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
22. So, who are Boomers anyway?
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
26. The oldest members of the
Baby Boom generation turn 65
this year.
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Monday, March 21, 2011
27. Too young to have any personal memory of World
War II, but old enough to remember the postwar
American High.
-Strauss and Howe
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Monday, March 21, 2011
28. 79 million Baby Boomers
26% of the population
-US Census Bureau
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Monday, March 21, 2011
31. How to design for Boomers?
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
33. Design for goals and
behaviors, aptitude and
attitude,
not generation
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
35. Boomers and Technology
An Extended Conversation
Boomers...
• Like to learn new technologies and share their knowledge
• Want technology to be safer
• Want technology to be easier to use
• See technology as a tool
• Expect technology to adapt to them
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
36. Boomers like to learn new
technologies and share their
knowledge.
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
37. Like to learn new technologies and share their knowledge
The Kickass Curve -http://headrush.typepad.com/
“I’m kicking ass!”
Passion Threshold
Ability
d
d
o
Ba
Go
“I don’t suck.”
Suck Threshold
Time
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
38. Like to learn new technologies and share their knowledge
Obvious and e cient
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
39. Like to learn new technologies and share their knowledge
Obvious and e cient
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
40. Like to learn new technologies and share their knowledge
Obvious and e cient
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
42. Want technology to be safer
Feedback
Vs. ...
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
43. Want technology to be safer
Feedback
Vs. ...
Vs.
Submit Only press Submit once.
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
44. Want technology to be safer
Retraceable steps
Pagination
! " # $ % & '
()*+,-./ ! &&& " # $ % &&& "' 0*12
Breadcrumbs
%&'()*#(+#*#(, !"#$ !"#$ !"#$ !"#$
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
45. Want technology to be safer
Strong visual design
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
47. Want technology to be easier to use
Consistent navigation and behavior
!"#$%&'( )$%&'( !"#$%&'( !"#$%&'( !"#$%&'(
!"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'(
'(%)
)#*+'&,"
!"#$%&
-+'&," !"#$%&'"(
!"#$%&
)#*+'&," !"#$%&'"(
!"#$%&
)#*+'&," !"#$%&'"(
'(%)
)#*+'&,"
'(%)
!"#$%&
!"#$%&
!"#$%&
!"#$%&
'(%)
'(%)
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
48. Want technology to be easier to use
Consistent nomenclature
!"#$%& ./01,2
'( 3/14
)* 5"%&
+,- 67%&
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
49. Want technology to be easier to use
Choose your horse
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Monday, March 21, 2011
54. Expect technology to adapt to them
Augmented reality...
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Monday, March 21, 2011
55. Expect technology to adapt to them
Has to be useful
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
57. Accessibility
Workforce with signi cant disability: 18-65
20%
-US Census Bureau
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
58. Accessibility
Workforce with signi cant disability: Nearing Retirement
42%
-US Census Bureau
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
59. Accessibility
Workforce bene ting from accessibility tech
60%
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
61. Accessibility
Limit on-click events
!"##$%&'(%) !"
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
62. Accessibility
External labels on forms
Do this:
!"#$ %#"&'
Not this:
!"#$ %#"&'
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
63. Accessibility
Meaningful links
!"#$"% !"#$"%
&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)
".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)
$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)
2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6
!"#$%&'($" !"#$%&'($"
!"#$"% !"#$"%
&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)
".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)
$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)
2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6
!"#$%&'($" !"#$%&'($"
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
64. Accessibility
Watch contrast
!"#$%&'()$
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
66. Boomers want to learn and
share safe, easy to use
technology...
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
67. ...as long as they see it as
a tool that’s that will
enhance their life.
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
68. Design for goals and
behaviors, aptitude and
attitude,
not generation
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
69. John McRee
Lead User Experience Architect
E ectiveUI
@johnmcree
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011