You have chosen to use a mobile app for your event. Excellent idea, this will make your event dynamic and interactive. So that a maximum amount of participants use the application, you need to present and promote the tool. We have discussed with numerous organisers on the best way to promote the use of your app. Here is what they had to say!

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5 tips to efficiently promote your event mobile app
You have chosen to use a mobile app for your event. Excellent
idea, this will make your event dynamic and interactive. In order
a maximum amount of participants to use the app, you need to
present and promote the tool. We have discussed with numerous
organisers about the best way to promote the use of your app.
Here is what they had to say:
• Create a dedicated space on your event
website
Present the application on your event website or on
your own website.
Redact several presentations texts and promote the
advantages of the application you are using.
Add all of the practical information (App set up,
download links etc) and visuals.
1Use all of the communication resources at your disposal
• Use the organisation emails
when the participants confirm their participation to
the event, they receive a confirmation email. Use this
email to present the application.
We recommend not to overload the emails with text
but rather include a link towards a video showing the
participants what the application can offer.
Make sure to insert the links to download the
application.
Do not wait to start communicating about your app, present the app from the moment participants start
confirming their participation or even before.

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2Create dynamic and engaging content
Prepare the start of your event
• Guide participants
Create a presentation guide on how to set up the
application and its advantages.
Send the guide a couple of days before the start of the
event, with different details of the event (venue, date,
etc).
• Present the app on stage
Brief the presenter so that they can quickly present
the app during their opening speech.
You can also project a short presentation video.
• Priviledge the visuels
An Image or a video is always worth more than a long
speech. You may not have the time to create an app
presentation video. No problem! Your service provider
such as Evenium, has all the necessary information and
tools at your disposal.
• Organise a Vote/Poll
This easy to use functionality will make your
participants want to download and use the
application. Once they have voted, they will naturally
start to navigate the application, they will then
discover the other functionalities.
Create specific content to present the application to your guests and speakers.
The start of your event is crucial for communication.
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Communicate throughout the event.
• Create dedicated informational
material
Distribute presentation flyers for the app or
place them throughout the venue (tables,
chairs etc).
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• Prepare the welcome of your guest
Benefit from the welcome of the participants to
check whether or not they have downloaded the
application. To do this, brief the welcome hostesses on
the application and the different download methods.
To facilitate their work, plan to hand out set up flyers
which they can use and share with the participants.
Appoint an“Application specialist”who will be able
to answer any questions the participants or hostesses
may have.
Using the app will rapidly become second nature to your participants, they just need a motive from the
organizers to start off.

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You will have understood that communication is essential for your participants to use your mobile event app. This
will need a few extra steps. the good news is that this will become easier and easier as your participants become
used to using the application. We see that participants demand an event mobile app. Proof that providing an app
is a real benefit.
The other good news is that our project managers are here to help and assist you in every step of the set up of the
application.
The Evenium Team.
Adapt the format of the event
• Leave space for interactivity
Via the application, your participants will post
comments, questions etc. Invite your speakers to
integrate this content during their presentation.
Participants will see that their comments/questions are
being taken into account and thus encourage others to
do the same.
• Create a networking and sharing space.
Thanks to the app, the participants have access to
the guest list. They can easily identify the people they
want to meet for their business.
They can send messages and plan meetings. Facilitate
the networking process by creating a“Networking
Space”where they can easily meet.
contact@evenium.com www.evenium.com
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Evolve your event to place interactivity and networking at its center.