This webinar describes the concept of the SmartAgriHubs, the role of Digital Innovation Hubs and Competence Centres, and the added value for FIWARE members in joining the Competence Centres network. Further information about the role and responsibilities of Digital Innovation Hubs and Competence Centres within the SmartAgriHubs network can be found on the SmartAgriHubs website: https://www.smartagrihubs.eu/competence-centers Audience: Anyone, iHubs Speakers: Cynthia Giagnocavo (University of Almería, Spain), Ahmad Issa (IPA Fraunhofer, Germany), Jason Fox (FIWARE Foundation) Corresponding webinar recording: https://youtu.be/v37YxaQ4hMo

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2. 2 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement № 818182
SmartAgriHubs
Connecting the dots to unleash the innovation potential
for digital transformation of the European agri-food sector

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Content SmartAgriHubs:
Where IoF2020 stops...
...and Digital Innovation
continues...
1. What is SAH?
2. Thumbprint explanation
of DIH and Competence
Centers.
3. Structure of SAH and
role/value for FIWARE
members
4. Example

4. 4
The Digital Transformation of Agri-Food
Corporate
Decision-Making
Food Integrity
HealthFood Safety Environment Nutrition Food SecurityClimate
Public decision-making
110100101111001110000111011010101010000110
110100101111001110000111011010101010000110
Smart
Sensing &
Monitoring
Smart
Control
Smart
Analysis &
Planning
Cloud
Computing
Big Data
Analytics
Internet of
Things
Linked
Data
Artificial
Intelligence
Blockchain
Technology
Science&Technology

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Expansion of Innovation in Agri-Food
Based on strategic initiatives - Examples
02.2008 04.2011 09.201404.2013 01.2017 11.2018
Research Innovation Acceleration Validation Network
Expansion
www.iof2020.eu www.smartagrihubs.euwww.fiware.org
Device Use Case
Service
Composition
Business Model
Innovation
Large Scale
Use Case
Innovation
Experiments

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Consolidate and foster EU-wide network of Ag DIHs to enhance
digital transformation for sustainable farming and food production
Region and Sector
Specific expertise
Digital Transformation of the
European Agri-Food Sector
Technology expertise
Business model expertise
Overall objective

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SmartAgriHubs
What are we talking about?
www.smartagrihubs.eu
• 48 months project
• Funded by EC
• Partners all over EU
• Network of Networks
• Key Regional
Enabler:
Digital Innovation
Hubs

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Specific
Objectives
• Build network covering all EU
regions including technology,
business, sector expertise
+ relevant players
• Critical mass of multi-actor
Innovation Experiments
• Financial support 3rd parties
by open calls - various
public/private funds
• Ensure long-term sustainability
incl. business plans
+ attracting investors
• Promote DIH’s full innovation
accelerating potential

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The 5 basic concepts of SmartAgriHubs
Innovation service
maturity model for
DIHs
Innovation
Portal
Innovation
Experiments
Layered network
of DIHs & CCs in
Regional Clusters
Digital Innovation
Hubs
Competence
Centres

10. 10 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement № 818182
SmartAgriHubs a simple idea
for an EU-wide ecosystem

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Competence
Centres
in the EU
(organised by topics
as an example,
relevant to FIWARE…)
SmartAgriHubs core Stakeholders
in the Network of Networks
www.smartagrihubs.eu
Digital
Innovation
Hubs
(Located in regions)
South-East
North-East
Scandinavia
North-
West
UK &
Ireland
France
Iberia Italy &
Malta
Central
Innovation
Experiments
(End-users & Innov. Providers
supported by DIHs & CCs)
9 Regional Clusters
Digitisation in 6 agri-food sectors:
arable farming, animal production,vegetables,
fruits, aquaculture, novel foods.
Coaching
Validate
Artificial
Intelligence
IoT Big Data Robotics….
Identify
Support
Validate

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Digital Innovation Hub
Incubators
Government
Cooperatives
Farmer communities
Investors
Others
Advisories
Research organisations
Start-ups
Education & training institutes
Large companies
Industry associations
Other Competence CentresCompetence Centre
Orchestrator
Other DIHs
Innovation Experiments

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NOTE: FIWARE iHubs. E.g. testing climate stations before they enter the market to avoid that
farmers invest in poorly functioning technology.
DIH innovation services
Ecosystem
• Community building
• Strategy development
• Ecosystem learning
• Project development
• Lobbying
Technology
• Strategic RDI
• Contract research
• Technical support on scale-up
• Provision of technology
infrastructure
• Testing and validation
Business
• Incubator/accelerator
support
• Access to finance
• Skills and education

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Competence Centres (CC)
SAH Visual Identity Logo Other typical logos
CC
ü Provide digital technological
infrastructure of the DIH
ü Offer advanced technical expertise
ü Access to latest knowledge and
information on digital technologies
ü Access to test facilities such as labs, pilot
and experimental facilities, and other
technological/scientific infrastructure.
May include:
ü Universities,
ü Applied research and technology
organizations (RTO)
ü Laboratories and demonstration
farms
ü Entities with important R&D
Labs…
ü Key requisite is research +
transfer (see definition:
https://www.smartagrihubs.eu/competence-
centers )
Competence Centres form the
cornerstone of the Digital
Innovation Hubs in the
SmartAgriHubs (SAH) network

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Competence Centres (CC)
Basic concepts of SmartAgriHubs and their correlation
By providing the test
infrastructure and know-
how for digital innovation,
as well as closely
cooperating with DIH and
Flagship Innovation
Experiments, CCs help
facilitate digital solutions
for the agri-food sector
and form an integral part
of the greater SAH
innovation ecosystem.

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Competence Centres (CC)
SmartAgriHub CCs will also include relevant digital technologies and CCs which
form part of non-Agri DIHs in order to spur innovation and cross-fertilisation, and
use existing European resources efficiently.
SmartAgriHubs
is expected to
reach a pan-
European
network of at
least 2000 CCs.

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Build pan-European CC Network to support DIHs
Map and Classify Agri-Digital Technologies (co-created with
users)
Identify White and Grey Spots
Recruit new agri and non-agri CCs
Identify CC Good Practices
Provide a participatory framework for CC Management and
“light” Governance
What are we
doing with
Competence Centres?

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524 Competence
Centers identified
within Regional
Clusters
(which met definition)

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Competence
Centres
Innovation service
maturity model for
DIHs
Digital Innovation
Hubs
Innovation
Experiments
Innovation
Portal
Regional Clusters
End-Users.

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Categorization based on agricultural
supply chain
CC’s Competences and Systems
supported by Technologies.
Useful both for entering and for
searching information in the
Innovation Portal (in different phases)
Agricultural
Technology
Navigator (ATN)

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100 non-agri CCs
identified and to be
invited
22 Unique Good
Practices Reported
Expanding CC
Network
Problem-
Solution Matrix
Attracting new CCs: White
spots, good practices and
recruitment plan

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Be an active, visible
and receptive part of
SmartAgriHubs!
CC management & governance
framework for the future (Task 5.4)
Enable CC Network Synergies,
Efficiencies and Impacts (Task 5.5)
Evaluation Tools
Prepare for
Success!
Quick Demo
Decision Tool
Demonstration
Guideline
Repository of ‘How
to?’ videos
Online toolkit for training and demonstrations“Light touch” approach in governance and
management of the network of CCs in SAH
CCs will manage
themselves as
network partners,
and cooperate
permanently or ad-
hoc with SAH
stakeholders in
developing digital
innovations in flexible
and minimally
centralized network
Next step: development & finalising toolkitNext step: further elaboration of light touch approach

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1ST BATCH
EVALUATION
EARLY SEPTEMBER
2020
28 JULY (17:00)
2021
CALL OPENING
JULY 08TH
2020
RESTART & EXPAND Open Calls – Timing
FIWARE held a webinar in May as part of the
RESPOND phase
• Continuous Submission Scheme
• Evaluation in Batches
• Final Deadline:
July 28th 2021 – 17:00 CEST
3

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Examples
Democratise RISK of ICT in agriculture
The use of digital technologies in agriculture is expected to bring a number
of benefits to the farmers: but volatility and risk need to be addressed….
Access to innovative digital technologies that may have not
been tested yet in the field
Risk for business
disruption
Risk of not getting a proper
return of investment
Match technological solutions to farmers’/user´s needs

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Example
Almería Smart Agri Hub
Common marketplace for the digitalization of agriculture

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Example 1
Almería SmartAgriHub
Prototype development & co-creation
Field testing & integration
Farmers’ needs
Not in the market
(or only several parts)
New innovations
Market analysis
Competence Centres
Institutional support
Suppliers
Refinement
Upgrades
Business models:
- Licenses
- SMEs, Coops
- Spin-off
- Data valorisation
…
Access to
finance
DSS: production, fertigation, diseases, setpoints
Other CCs
Training, education, mentoring (best practice)
Solution/
product
Early adopters
Almería SmartAgriHub

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Example 2
Flagship Innovation Experiment DIG-ITfarm
Holistic approach (living lab)
precision livestock
farming (PLF)
alternatives to
antibiotics: functional
feed ingredients × feed
technology
change human habits
DIH CC
High-fidelity
farmers
(demo)
PLF based predicting and monitoring
service (sensitive sensors for that as well
as adapted algorithms and interfaces) for
farmers, veterinarians, farmer advisers
(early diseases)
neutral collector and anonymous processor
of data for parties interested in value
creation from data
Need to reduce
use of
antibiotics

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Cynthia Giagnocavo
WP5 Team
Coordinator of WP5
COEXPHAL-UAL Chair
University of Almería (UAL-ES)
Manuel Berenguel
Prof. and Head of ARM Group
at University of Almería (UAL-
ES)
Ahmad Issa
Co-lead WP5
Project Manager
Fraunhofer IPA (IPA-DE)
Gabor Kiraly
Researcher
Sustainability Research Division
NARIC Research Institute of
Agricultural Economics (AKI-HU)
Maya Marinova
Executive Director Bulgarian
Association of Software
Companies (BASSCOM, BG),
Scientist
Chief Technology Officer (CTO)
FIWARE Foundation
(FIWARE, DE)

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