The document discusses franchising in India and internationally. It provides an overview of key statistics on the franchising industry globally and in India. Some of the main points covered include:
- Franchising is well established in Western countries like the US and brings in over $1 trillion annually in the US.
- Franchising is growing in acceptance and scope in India, with over 600 franchisors and 40,000 franchisees, generating $8-10 billion in annual revenues.
- The education and retail sectors dominate Indian franchising, though other areas like healthcare and professional services are growing.
- Factors like entrepreneurial culture and consumerism support franchising growth in India, while challenges include lack of regulations and
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Nov Retail Franchising
1. Franchising: An Industry Perspective Presented by Ritesh Vohra First Franchising Private Limited 16 th November 2002 / FICCI Footfalls 2002 / New Delhi
14. Value Proposition from a Franchisor Source: Annual Surveys of the Indian Franchise Sector, conducted by FirstFranchising Proven Business Format Economies of Scale Brand Name Value Proposition (Franchisors View) Brand Name 1 Economies of Scale 2 Proven Business Format 3 Value Proposition (Franchisees View) Ranking
15. Value Proposition from a Franchisee Source: Annual Surveys of the Indian Franchise Sector, conducted by FirstFranchising Investment / Real Estate Business Experience / Background Local Market Knowledge Value Proposition (Franchisors View) Investment / Real Estate 1 Business Experience / Background 2 Local Market Knowledge 3 Value Proposition (Franchisees View) Ranking
16. Critical Success Factors for a Franchise System Source: Annual Surveys of the Indian Franchise Sector, conducted by FirstFranchising Transparency 5 A Well Established Business Network 1 Constant New Product Development 2 Innovative Products / Services 3 Quality of Franchisees 4 Return on Investment to Franchisees 6 Factors Ranking
17. Most Common Causes of Friction between Franchisors & Franchisees Source: Annuals Surveys of the Indian Franchise Sector, conducted by FirstFranchising Transparency 1 Training and Support 2 Revenue Sharing 3 Product / Service Delivery 4 Causes of Friction Ranking