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CONTACT: Vicki Sando – 917-846-5169, vickisando@earthlink.net
           Christopher Hayes – 917-617-3588, cchayes@gmail.com
     DATE: March 2, 2010
     TIME: 9:30 a.m.
 LOCATION: Public School 41, 116 West 11th Street, NYC, NY 10011, 212-675-2756

                                                                  FOR IMMEDIATE RELEASE

Greenroof Environmental Literacy Laboratory Takes Root in Greenwich Village
 NYC Public School Students Host Design Unveiling Event for Environmental Education Facility

                                     March 2, 2010 – 9:30 AM

                                    SPEAKERS INCLUDE
                          Manhattan Borough President Scott Stringer
                       New York City Council Speaker Christine C. Quinn
                        Jonathan F. P. Rose, Jonathan Rose Companies
                     Nathanael Greene, Natural Resources Defense Council

A first-of-its-kind NYC Public School Greenroof Environmental Literacy Laboratory (GELL) will
begin construction in Greenwich Village at PS41 in the spring of 2010. As a K-5 elementary
school, PS41’s goal is to create a learning laboratory that raises environmental literacy and
enhances students’ awareness of the stewardship role they play in the health of the planet. In
addition to ecological study, GELL will incorporate tactile, non-abstract lessons in chemistry,
biology and mathematics, as well as nutrition and aesthetics. By integrating this model green
space learning facility into PS41’s lesson plans—and offering hands-on educational opportunities
in farm-to-table agriculture, urban sustainability and environmental stewardship—GELL will serve
as a prototype educational facility designed to enhance Science, Technology, Engineering and
Math (STEM) education.

“Our students love our gardening program and they learn things in ways that are difficult to teach
in class,” said PS41 Principal Kelly Shannon. “But the backyard’s only so big. GELL will solve
that problem and benefit the entire city.” Located in one of New York City’s high-density, low
open-space neighborhoods, GELL’s 15,000 sq. ft. observational learning environment is destined
to become one of the City’s largest municipal green roofs atop a NYC public school. Manhattan
Borough President Scott M. Stringer said, “Things are really starting to look ‘up’ at public schools,
thanks to innovative greenroof projects like this one at PS 41. Learning shouldn’t be limited to the
classroom, so I’m thrilled to be able to support a project that moves lessons off the blackboard
and onto the rooftop.” Providing a habitat for birds, bats, butterflies and other insects, GELL’s
environmental benefits include improved air quality and a reduction in the City’s carbon footprint,
heat stamp effect and sewage-storm water runoff.
“PS 41’s new greenroof will become an exciting learning space for its students, and will provide
important tools to a new generation of environmental stewards,” said Council Speaker Christine
C. Quinn. “The creation of this rooftop garden should be viewed as a model for innovation. In one
of the most densely populated neighborhoods in the city, we have found a brilliant way to
transform unused space into an educational facility.” Despite its name, Greenwich Village does
not have a lot of green. “Kids today think vegetables come out of shrink wrap packages instead
of the ground,” said Vicki Sando, GELL’s Founder who began PS41’s gardening program in the
spring of 2003. “For city kids to understand farm-to-table agriculture and the natural world, they
need to get their hands in the dirt. That’s what GELL will do…magnificently.”

Manhattan Borough President Scott Stringer and City Council Speaker Christine C. Quinn are
underwriting roof renovations, under the direction of the NYC School Construction Authority.
NYS Senator Thomas K. Duane, the PS41 PTA, the ERM Foundation and others are funding
costs associated with GELL’s greenroof elements—including installation of a state-of-the-art
green sedum tray system. "PS41's Greenroof Environmental Literacy Laboratory will be a model
for addressing urban sustainability within an educational platform," said Senator Thomas K.
Duane. "I am pleased that I was able to direct capital funding toward this innovative project that
will greatly enhance the curriculum at PS41 and bring together several academic subjects in an
accessible and exciting way for its students."

Jonathan Rose Companies, a leading green urban development firm, serves as owner’s
representative for GELL, providing visionary project management expertise and oversight.
Murphy Burnham and Buttrick Architects and Silman Associates Structural Engineers of New
York are providing architectural and engineering services. Additional support has been provided
by Futurehood, Organic Valley, Whole Foods Market, the Immaculate Baking Company and the
National Gardening Association. After a four year fundraising campaign, what began as a dream
is now becoming a reality.

“When I was in 5th grade in 1970,” said Christopher Hayes, a PS41 alum, parent and Director of
Communications and Development for GELL, “I wrote an article for the school newspaper on the
first Earth Day celebration in Washington Square Park. Flash forward 40 years and we’re
planting a 15,000 sq. ft. garden on top of my old school. It makes me believe in Flower Power all
over again!”

Funds raised since 2006 will underwrite the project’s infrastructure renovations. To plant the
entire roof, the PS41 PTA needs to raise another $150,000-200,000. Donations can be made by
clicking the “DONATE” button at www.ps41.org and checking the box for “GELL.” Corporate,
institutional and individual donors can contact PS41 at 212-675-2756, or by email at
GELL@ps41.org.
                                                ***
 ABOUT PS41: PS41’s collaborative learning community is dedicated to providing the highest
quality education to each of our students. Located in the heart of historic Greenwich Village, the
school reflects the rich cultural diversity of the neighborhood and incorporates the dynamic
resources of the community into our studies. The building and curriculum are vibrant testimony to
the creative pulse of the community. Central to our mission is a shared belief that each child
brings to our school a unique set of abilities and talents. Our highly dedicated faculty work
together in a nurturing environment for all students. Equally central to our mission is the teaching
of important community values. Thus, we encourage children to celebrate diversity, to respect
each other and to value honest, hard work. We recognize a supportive environment as one that
also includes clear expectations and academic rigor. PS41 is dedicated to teaching a standards-
based curriculum in a supportive environment to ensure that all students achieve their highest
potential and go on to a lifelong quest of learning and achievement.

                                                ###

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Greenroof Environmental Literacy Takes Root in Greenwich Village at the PS41 Elementary School

  • 1. CONTACT: Vicki Sando – 917-846-5169, vickisando@earthlink.net Christopher Hayes – 917-617-3588, cchayes@gmail.com DATE: March 2, 2010 TIME: 9:30 a.m. LOCATION: Public School 41, 116 West 11th Street, NYC, NY 10011, 212-675-2756 FOR IMMEDIATE RELEASE Greenroof Environmental Literacy Laboratory Takes Root in Greenwich Village NYC Public School Students Host Design Unveiling Event for Environmental Education Facility March 2, 2010 – 9:30 AM SPEAKERS INCLUDE Manhattan Borough President Scott Stringer New York City Council Speaker Christine C. Quinn Jonathan F. P. Rose, Jonathan Rose Companies Nathanael Greene, Natural Resources Defense Council A first-of-its-kind NYC Public School Greenroof Environmental Literacy Laboratory (GELL) will begin construction in Greenwich Village at PS41 in the spring of 2010. As a K-5 elementary school, PS41’s goal is to create a learning laboratory that raises environmental literacy and enhances students’ awareness of the stewardship role they play in the health of the planet. In addition to ecological study, GELL will incorporate tactile, non-abstract lessons in chemistry, biology and mathematics, as well as nutrition and aesthetics. By integrating this model green space learning facility into PS41’s lesson plans—and offering hands-on educational opportunities in farm-to-table agriculture, urban sustainability and environmental stewardship—GELL will serve as a prototype educational facility designed to enhance Science, Technology, Engineering and Math (STEM) education. “Our students love our gardening program and they learn things in ways that are difficult to teach in class,” said PS41 Principal Kelly Shannon. “But the backyard’s only so big. GELL will solve that problem and benefit the entire city.” Located in one of New York City’s high-density, low open-space neighborhoods, GELL’s 15,000 sq. ft. observational learning environment is destined to become one of the City’s largest municipal green roofs atop a NYC public school. Manhattan Borough President Scott M. Stringer said, “Things are really starting to look ‘up’ at public schools, thanks to innovative greenroof projects like this one at PS 41. Learning shouldn’t be limited to the classroom, so I’m thrilled to be able to support a project that moves lessons off the blackboard and onto the rooftop.” Providing a habitat for birds, bats, butterflies and other insects, GELL’s environmental benefits include improved air quality and a reduction in the City’s carbon footprint, heat stamp effect and sewage-storm water runoff.
  • 2. “PS 41’s new greenroof will become an exciting learning space for its students, and will provide important tools to a new generation of environmental stewards,” said Council Speaker Christine C. Quinn. “The creation of this rooftop garden should be viewed as a model for innovation. In one of the most densely populated neighborhoods in the city, we have found a brilliant way to transform unused space into an educational facility.” Despite its name, Greenwich Village does not have a lot of green. “Kids today think vegetables come out of shrink wrap packages instead of the ground,” said Vicki Sando, GELL’s Founder who began PS41’s gardening program in the spring of 2003. “For city kids to understand farm-to-table agriculture and the natural world, they need to get their hands in the dirt. That’s what GELL will do…magnificently.” Manhattan Borough President Scott Stringer and City Council Speaker Christine C. Quinn are underwriting roof renovations, under the direction of the NYC School Construction Authority. NYS Senator Thomas K. Duane, the PS41 PTA, the ERM Foundation and others are funding costs associated with GELL’s greenroof elements—including installation of a state-of-the-art green sedum tray system. "PS41's Greenroof Environmental Literacy Laboratory will be a model for addressing urban sustainability within an educational platform," said Senator Thomas K. Duane. "I am pleased that I was able to direct capital funding toward this innovative project that will greatly enhance the curriculum at PS41 and bring together several academic subjects in an accessible and exciting way for its students." Jonathan Rose Companies, a leading green urban development firm, serves as owner’s representative for GELL, providing visionary project management expertise and oversight. Murphy Burnham and Buttrick Architects and Silman Associates Structural Engineers of New York are providing architectural and engineering services. Additional support has been provided by Futurehood, Organic Valley, Whole Foods Market, the Immaculate Baking Company and the National Gardening Association. After a four year fundraising campaign, what began as a dream is now becoming a reality. “When I was in 5th grade in 1970,” said Christopher Hayes, a PS41 alum, parent and Director of Communications and Development for GELL, “I wrote an article for the school newspaper on the first Earth Day celebration in Washington Square Park. Flash forward 40 years and we’re planting a 15,000 sq. ft. garden on top of my old school. It makes me believe in Flower Power all over again!” Funds raised since 2006 will underwrite the project’s infrastructure renovations. To plant the entire roof, the PS41 PTA needs to raise another $150,000-200,000. Donations can be made by clicking the “DONATE” button at www.ps41.org and checking the box for “GELL.” Corporate, institutional and individual donors can contact PS41 at 212-675-2756, or by email at GELL@ps41.org. *** ABOUT PS41: PS41’s collaborative learning community is dedicated to providing the highest quality education to each of our students. Located in the heart of historic Greenwich Village, the school reflects the rich cultural diversity of the neighborhood and incorporates the dynamic resources of the community into our studies. The building and curriculum are vibrant testimony to the creative pulse of the community. Central to our mission is a shared belief that each child brings to our school a unique set of abilities and talents. Our highly dedicated faculty work together in a nurturing environment for all students. Equally central to our mission is the teaching of important community values. Thus, we encourage children to celebrate diversity, to respect each other and to value honest, hard work. We recognize a supportive environment as one that also includes clear expectations and academic rigor. PS41 is dedicated to teaching a standards- based curriculum in a supportive environment to ensure that all students achieve their highest potential and go on to a lifelong quest of learning and achievement. ###