Lisa Kleinhandler and Diandra Lazor of Fastener News Desk presented "Social Media 101: The Nuts and Bolts of Creating a Social Strategy" at the 2016 National Industrial Fastener & Mill Supply Expo (NIFMSE).
The purpose of this slide show is to give fastener professionals an idea of the social media options available as well as examples and tips to begin or enhance their digital marketing strategies.
Visit: www.fastenernewsdesk.com
Contact: info@fastenernewsdesk.com
The age old question is where can I find new customers? The simple answer is every where!
Check out these numbers…our world is more connected then ever before.
Digital engagement is how we do everything in today’s fast paced world!
As small business owners it is up to us to utilize tools that are available to help us connect to our clients and grow our businesses.
I’m here tonight to share what I have learned over the past 10 years, all while working on a shoe-string budget.
** Discuss that each of these won’t be good for everyone.
** Use examples for why some are better than others depending on audience and why, with a small team, some are better immediately now rather than later
** Don’t overly invest on “rented land”
It wouldn’t be a proper presentation w/o some boring stats, but these numbers are indicators of the importance of recognizing the value in social marketing
Business owners say the following marketing techniques will have the most impact on their business in 2016
The difference between a hobby and a business is revenue.
**Discuss what each of these are. KISS explanations.
Businesses are increasing their spending on these digital distribution channels:
The reason you choose to do what you re doing in your business plan and with your passion is valuable. Translate your passion into useful content that will benefit your audience and you customers.
The most popular digital marketing mantra in recent years has been “Content is King”, and while the mantra itself may be a overused, it is by no means inaccurate.
Paper.li and Scoop.it: Two ways to make yourself visible through content curation
** Add your input
** Have a voice (If the label falls off)
** Think about what your audience wants to hear
** Keep it unique
** Always remember to be social; give the human aspect to the brand
CREATE YOUR Strategy!
All the right people
More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. 1 When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more.
With Facebook Ads, you choose the type of people you want to reach and we deliver your ads to them. This makes your ads more relevant for the people who see them and brings you real results.
** Discussions
** Demonstrations of products
** Events
** Interviews
Use the tools that work most efficiently for you. Research and use any free platforms to hone in on what works for your strategy.
Paper.li offers you the opportunity to “be a publisher” and create a paper from all the articles, blog posts, videos and photos shared on Facebook and Twitter.
People love seeing the things they post end up in a newspaper and it gives you an opportunity to start engaging with the community you’re looking to connect with and people who are interested in what you do. It really signifies the shift that you’re not just highlighting your own work, but the work of the community as a whole. It’s very karmic it seems; people will probably be more willing to look at what you do once they know that you care about what they do.
** FREE
** Easy for beginners
** Think about what your audience wants to hear
** Keep it unique
** Always remember to be social; give the human aspect to the brand
** Think about what your audience wants to hear
** Keep it unique
** Always remember to be social; give the human aspect to the brand
** Keep it short
** Moving images
Content Marketing Institute: http://contentmarketinginstitute.com
People had a lot of questions about content marketing.
Creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
CMI was founded by Joe Pulizzi, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.
Indium Corporation located in Utica, New York
A supplier of specialty alloys, industrial solders, and solder pastes to the electronics and semiconductor industry.
Started blog in 2005
30 engineers with over 70 different blogging categories
7 languages
Indium has been able to cut costs by being aggressive with blogs and social media.
As a result of an already attentive culture to their customers, Indium and its engineers interact with customers on a daily basis with solutions and answers.
Now at trade shows, engineers seek Indium personnel by name at the trade shows.
The buyer's journey is much closer to a closed sale and a long-term relationship was established...that was started on the web.
Website: http://www.indium.com/
Blog: http://www.indium.com/blog/
Core Value
Started publishing, The Furrow in 1895.
Resource for farmers on how to run business
14 languages, 40 countries, and an online resource
In all of these years, magazine mentioned John Deere less than 120 times
