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OB.pptx
1. Culture issues
• Cultural issues can arise when employees from different parts of the world work together
• Their diversity in values, personality, and work preferences shaped by their culture play a part.
• Various work functions require different skill sets, priorities, and approaches, leading to potential clashes and
misunderstandings
• For example, engineering teams may focus on technical precision and efficiency, while marketing teams
prioritize creativity and innovation as happened in case of Newskool Grooves
• Lack of face-to-face collaboration can lead to miscommunication and conflicting directions, as seen with the
hardware DJ controller development
Solution
• Foster a culture of collaboration and understanding across different work functions
• Encourage cross-functional teams to enhance communication and integration
• Facilitate regular meetings and discussions to align goals and address conflicts
• Emphasize the importance of respect and empathy for diverse work styles