Or: "The 7 'C's Of Digital Marketing" This presentation begins with the story of Harley-Davidson and how it beat the most significant challenges any business has had to face, and remain one of the most powerful brands in the world 100 years since its inception. I go on to talk about some of the macro and micro trends in the marketing industry, then finish with 7 vital elements that any business must master in order to succeed in tomorrow's environment. Enquiries about this presentation or speaking bookings can be sent to marketing@wwc.co.za