This presentation was made for Sveriges Arkitekter and their breakfast seminar #arkfrukost in April 2015. The topic was about exploring the differences and similarities between being a digital agency and/or digital start-up and being an architect and see if we together could find more agile ways to approach architecture.

1. Anna Gullstrand, CEO Fröjd Interactive @AnnaGullstrand @FrojdAgency
Agile architecture - how
can we approach
constant change?
This presentation was made for Sveriges Arkitekter and their
breakfast seminar #arkfrukost in April 2015. The topic was about
exploring the differences and similarities between being a digital
agency and/or digital start-up and being an architect and see if
we together could find more agile ways to approach
architecture.

3. Challenges in the digital business
Outsourcing
Quality comes second
Price pressures
“Anyone” can make a website
Platforms solves “everything” out of the box
Constant change
Hard to get paid for creativity & value
“The machines are taking over...”
(might be the same challenges as today architects have?)

4. – Både gotikens arkitekter och Le Corbusier lät göra skalmodeller för att kunna förstå hur material och
design interagerar. 3d-visualiseringar kan däremot vara rätt frustrerande, de är som luft, helt virtuella
när det i slutänden handlar just om tyngd, om hur fysikens lagar påverkar din design. Vi tog hjälp av
dataspelsprogrammerare för att modellera fram knutpunkterna och hur de ska appliceras. De är sedan
utskrivna i metall via en 3d-printer.
Reed Kram, Kram/Weisshaar, from Tidningen Arkitekten, March 2015

5. What is happening?

6. The disrupters, how do they do it?
MVP
Time to Market
Pivot
Doers Lean

7. Strategy
Implementation
Concept
Structure
Design
The old way

8. One of the new ways
Hypothesis
Agile Concept Development
Agile Technical Development

9. Agile

10. Agile Manifesto
Individuals and interactions over processes
and tools.
Something that is working over
comprehensive documentation.
Customer collaboration over contract
negotiation.
Responding to change over following a plan.

11. Learn Build
Measure
ideas
codedata
Lean Start-up

12. The design sprint by Google Ventures

13. How can we apply the “do & test”
mentality on our business?
Draw Build

14. Future of modelling - 3D-printing

15. Future of modelling - 3D-printing

16. – Bilder är en sak, men alla vet att de kan
manipuleras. Att kunna visa en fysisk
modell i ett tidigt skede för beställare
och för stadsbyggnadskontoret är en
fördel, samtidigt så kan vi laborera på ett
annat sätt än vad man kan på en skärm.
Mi Inkinen, vd på Kjellander + Sjöberg, i “Tidningen Arkitekten” March 2015, on 3D-printing.

17. 3D-printing in
real size

18. The design sprint by Google Ventures

19. Oculus Rift. Image by Sergey
Galyonkin, Flickr, Creative Commons
Invite your
users to your
vision before it
is buildt.

20. Draw Build
How can we apply the “do & test”
mentality on our business?

21. Can we design a park the “agile way”?
Let people walk - then build the roads.
Try out several “prototype” cafés and
restaurants - let the most successful one
florish.
Figure out where people like to sun bath
- before giving them sun chairs.

22. Hands on
Sense of overall responsibility
Knows the material
Flexible
Interested in technique
No prestige
Curious
Loves testing
Wants to improve
Fast
Personal qualities

23. Design everyday work
Agile coach: Removes obstacles. Makes sure the team have what
they need to be able to be innovative and creative.
Interactive tools: High individual responsibility and action oriented
web based tools as for example Trello.
Clarity & mindset: Be clear on expectations on each other, and every
persons responsibility. Everyone has to test, measure and fail to be
able to succeed.

24. One tool to try - Trello

25. Get inspired!
Joakim Jardenberg @Jocke @hbgstad has a Trello board for the
development of the city of Helsingborg.

26. Let’s connect!
@AnnaGullstrand
@FrojdAgency
www.frojd.se