We introduce car buyer persona matching as a method to substantially increase sales conversion in the dealership

1. Increase dealer sales conversion rates
FUTURELAB
Car Buyer Persona Matching

2. FUTURELAB
Lost dealership sales. Why?
Dealerships lose sales opportunities because of misalignment.
A visit to a dealership becomes a sales opportunity that must not be
missed. But substantial sales are lost due to a mismatch between
the sales and buyer personalities.
When your salesperson just isn’t the right person to talk to the
buyer, you lose the deal.
How many sales are you losing in each dealership: 1 car a month?
1 car a week?
Can you afford that loss?

3. FUTURELAB
Stop that loss now:
1
Which of these seems more like you?
Following your heart Thinking it through
DIY car service Having it serviced
Sticking to rules Breaking rules
Hate tech Love tech
Family guy Lone wolf
2 Define the Persona:Ask simple questions *:
+ + =
+ + =
2 Match the salesperson!
to
to
* The exact questions will depend on what Personae are found during the Discovery step.
We can identify the Persona by asking just a few (3 max) really easy personal questions.
The questions can be presented in a form of a visual game or a “personality test” which can be deployed via multiple channels, e.g. as a lead to the
test-drive conditions on a website. In-store the receptionist or greeter can approach a walk-in with a tablet to let the customer choose in 5 seconds,
upon which they can bring the right sales person (or inform the only available sales about the persona for them to act upon).
We also test the sales person for their persona characteristics to match them correctly.

4. FUTURELAB
FUTURELAB
Let’s talk customer – contact us for a call
or a cup of coffee:
Stefan Kolle
Managing Director
sko@futurelab.net
+32 473 88 89 96
We make Customer-Centricity happen. Profitably.
Marina Natanova
Head of Research
mna@futurelab.net
+32 473 88 89 96
Interested? Inspired?
Curious? Questions?