GMIA Workshop Increase your digital music sales online Linton Beckles gives an overview on digital music sales in the UK.

1. Increasing your Online Digital Music sales
Linton Beckles – Linton Charles Media

2. New Future
 The Emerging Digital Landscape
 20 years ago; CD, DAT, MP3 (new) Mechanical media devices
 10 years ago; no “google”, “my
space”, “twitter”, “facebook”, “you tube”, now “vimeo” and lots
more…
 10 years from now we will be transcending “social network”
“search engines” “desktops” “smart devices” as we know it.
 Where will you be with your music in 10 years time?

3. A New Industry Model
Users - Facilitators The Industry Internet
New Landscape
New Technology! With all credit to the Internet & advancing
Warning or Dawning technology Music Creators will afford to
make & own their music, pushing Record
For the Music Industry
Companies & Music Publishers to move
Downloads,MP3, Napster, towards Software development in addition
i-Pod, P2P, Bluetooth to reinventing themselves to play new
facilitating roles between Artists and Fans
© 2004 Linton Charles Media


4. A New Landscape
 Old Landscape;
 Creators, Owners, Facilitators, Users
 Was understood by all as the way the industry runs, everyone
stayed in their roles and set place.
 New Landscape (New frontier)
 Creators (Owners) and Users (Facilitators)
 Today the landscape looks blurred as the market forces of
technology, marketing and social media

5. Myths and Fears about Online Music
 On line is killing the music industry
 Record companies loose billions YES a wealth shift is happening
 Sales cant be traced
 That is not the case if you register UPC, ISRC coding
 Free Music on the Internet
 Free to listen for now but coming soon Pay to Play You Tube*
 Loss of Royalty Earnings
 Rights collection slow on the uptake, royalty streaming is coming
 Counter-feiters, Pirates and Cyber squatters field day
 Only true for the really clever ones

6. New Frontiers
 New Challenges
 Music Rights blurred on the Internet; Monitoring and Payments
 Forces and Trends; Technology and Social Media impact
 Music Contacts force to face 360 Deals
 Shift in Retail Outlets to Online
 Shift in Facilities and Tools for creating music
 Providers force hand on pricing Music Sales and Distribution
 Law in need of review on Online Digital Rights and DRM
 Users having a time of their lives with FREE and CHEAP music
 Shift in Marketing Trends;
Web, Social, Viral, Branding, Sponsors, Investors

7. Monetising your Online Music
 Downloads
 Your music in digital formats; MP3, WMA etc.
 Streaming
 Your music on play lists, online broadcasts etc.
 Subscriptions
 Your music in libraries as play lists, streaming or downloads
 Fulfilment Deals
 Your music in physical CD’s, DVD sold in stores by demand
 Merchandising
 T-Shirts, Caps, Badges etc. sold online via Fulfilment sites

8. Online Music Distributors
Distributor Price UPC Price Price Price Sign Up/ % Taken
CODE Single EP Album Maintenance
CD Baby $20 $35 $35 $35 Per release* CD(P) 9%
Ditto Music 0 $41.81 $41.8 $41.81 £25 0%
Tune Core 0 $29.97 $41.76 $51.66 $19.98 pa per release 0%
Orchard 0 $29.97 $41.76 $51.66 $19.98 pa per release 0%
DMD 0 $82.35 $197.65 $329.41 Per 6 months 0%
Emubands 0 $41.09 $57.65 $82.27 0%
Musicadium $41.10 $101.79 $101.79 $101.79 0%
RouteNote 0 0 0 0 10%
The Gene Pool 0 $9.87 $49.33 $49.41 10%
MP3, Ring Tones, Licence Sales Orchard; multi-platform licensing

9. Top 10 Online Music Stores
Store Single Album Play/ Format Options Account/
Prices Prices Download Subscription
iTunes $0.99 $0.99 MP3 $25 Start
Amazon $0.89 $0.89 $25 Start
Rhapsody $0.99 $9.99 MP3-DRM(R)/CD Burn $25 Start/12/99/14.99
WalMart Music $0.74 $0.74 $25 Start
Zune Marketplace $0.98 $0.98 MP3-DRM (F) $5 /400 Points/ $14.99 pm
eMusic $0.33 $0.33 30 Songs* MP3-DRM (F)/CD Burn $11.99 pm*
Puretracks $0.99 $0.99 WMA/MP3-DRM (R) $25 Start
Buy Music $0.79 $0.79 WMA $25 Start
Pay Play FM $0.77/0.88 $7.77/8.88 MP3-DRM (F) $5 Start
Legal Sounds $0.09 $0.89 $25 Start/App
Product/Services Downloads, Playlists, Radio, Jukebox* Subscriptions, Full Preview

10. 10 Must Do’s for your Online Sales
1 Sign a record deal – for record sales and marketing
 To a major or independent label they will record your songs
2 Set up your own record label – for record sales
 You record your songs, Label name, as a Trading or Limited
company, letterhead, Bank Account, Contract of Assignment
3 Get your music professionally mastered
 For full sonic quality for reproduction, broadcasts, downloads,
4 Register your music – for collection and representation
 PRS, MCPS, PPL, VPL, MU, AIM
5 Register your music – for chart sales and placing
 Official Chart Company, Millard Brown for Barcodes and ISRC

11. 10 Must Do’s for your online sales
6 Sign up to an online distributor – for online sales
 Online stores; iTunes, Amazon, CD Baby, Ditto, Absolute,
Pandora, Spotify, Rhapsody, Napster, Yahoo,
7 Subscribe to a online marketing – for PR and Promotion
 To key media coverage, Radio, TV, Press on your releases
8 Use all available mobile, internet and social media
 Email, Facebook, Twitter, You Tube, Vimeo, FRAN’s, WOM, Apps, File Sharing
 Podcasting, Now casting, Tools and techniques, Go Viral
10 Be available – to Promote your music
 News, Reviews, Interviews, PA’s, Shows, Ministry, Tours
 Talk to Sponsors, Investors,

12. Thank You for attending