We tested over 3,000 ads for 30 apps and learned the following: Our process involves testing different ad concepts and creatives to find the ones that perform best, then building on those findings to optimize the top performers. We test 5 new ads each week and use the most effective creative and audience to scale ad spend. We segmented the ads by concept and execution type, including concepts like question/challenge, progression, and statement, and execution types like native, simple, complex, and influencer.

1. We tested over 3,000 ads for 30 apps
Here is what we learned

2. Who we are
2

3. We promote mobile apps,
achieving scale through
creative testing
3

4. Our process helps us find great creatives faster
4
Testing
We test different concepts to find
creatives that outperform the rest
We build on previous findings to
optimise the best performing creatives
Concept Exploration
Creative Iteration
We test 5 new ads every week

5. Scaling thanks to the most effective creative
5
Scaling
The most effective creative along
with the most adequate audience
are used to scale ad spend

6. We segmented ads by concept and execution type
6
Study

7. Concepts
7

8. Question / Challenge
8
Concept

9. Question / Opinion
9
Concept

10. Trailer / Onboarding / Tutorial
10
Concept

11. Progression
11
Concept

12. Statement
12
Concept

13. Execution types
13

14. Native
14
Execution

15. Simple
15
Execution

16. Complex
16
Execution

17. Influencer
17
Execution

18. Use case
18

19. You can use this framework for your app
19
Study

20. Have a discussion
20
Discuss
How wrong are we?

21. Thanks for your time
21
Want to get in touch?
contact@mirigrowth.com