Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009
1. Social Media & Public
Diplomacy 2.0
May 8, 2009
Program for Iraqi Diplomats
Georgetown University
Gaurav Mishra
Yahoo! Fellow at Georgetown University
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
2. Iraq: Deputy PM Barham Salih
Source: http://twitter.com/barhamsalih
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
3. Iraq: State Dept Tech Delegation
Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.twitter.cnn.html
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
4. Iraq: Salam Pax Twitter
Source: http://twitter.com/Salam/status/1724679615
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
5. Iraq: Salam Pax Blog
Source: http://salampax.wordpress.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
6. Three Questions
What is social media and why is it
important?
How is social media changing media, civil
society, and government?
Why should diplomats be interested in
social media?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
7. What is social media and why
is it important?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
8. Tool Agnostic
Blogging Social networking
Microblogging Social voting
Videoblogging Social bookmarking
Photoblogging Lifestreaming
Podcasting Wikis
Mapping Virtual worlds
…
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
9. Terminology Agnostic
Social media Read write web
Social computing Citizen media
Social software Peer to peer media
Social web Web 2.0
Participatory media New media
Participatory web Crowdsourcing
…
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
10. The 4 Cs of Digital Inequality
3 4
1 2
Computing
Devices Connection
Content
Capabilities
The Digital Binary Group:
Focus on Access
(Computers + Connection)
The Digital Inequality
Group: Focus on
Application (Content +
Capabilities)
Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
11. World Map: Internet Users
Source: NYT
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
12. Social Media Usage by Country
USA China Japan UK India Brazil Russia World
Update personal weblog 16% 61% 47% 25% 36% 34% 20% 28%
Upload to video sharing website 18% 46% 20% 32% 45% 55% 20% 29%
Upload to a photo sharing website 32% 56% 21% 50% 49% 61% 39% 39%
Manage profile on a social network 35% 56% 42% 60% 59% 69% 54% 48%
Subscribe to a RSS feed 14% 44% 31% 25% 37% 45% 45% 26%
Download a podcast 22% 65% 30% 42% 49% 54% 47% 36%
Read blogs/weblogs 51% 84% 84% 66% 77% 79% 62% 63%
Watch video clips online 63% 84% 68% 85% 80% 88% 58% 75%
Number of internet users (millions) 100.0 61.0 29.8 17.8 17.8 13.8 8.6 475.0
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
13. Attitudes Towards Sociability
200%
32%
150%
22%
64%
11%
100%
7% 59%
45% 25% 10%
25% 8%
50% 13%
20% 40%
34%
32%
64%
30% 50% 11% 21%
0% 33%
36%
36%
Brazil
India
Russia
United
Japan
States France
Online conversations as meaningful More friends online than offline
Easier to make friends online More enjoyment from online friends
Source: Synovate, 2008, Social Network Users
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
14. Attitude Towards Privacy
79%
80%
69%
70% 21%
60% 10% 51%
50% 39%
36%
40% 44%
19% 20%
30% 43%
20%
20% 8%
6%
5%
12%
10% 14%
1% 20%
14%
6%
0% 24%
16%
Brazil 8%
India
Russia
United
Japan
States France
Privacy Concern Security Concern Other Concerns
Source: Synovate, 2008, Social Network Users
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
15. Attitudes Towards Trust
Source: Universal McCann, 2008, Active Internet Users, Age 16-54
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
16. How is social media changing
media, civil society &
government?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
17. Old Media + New Media
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
19. India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
20. India: Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
21. India: Mumbai Terror Attack
Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
22. International: Global Voices
Source: http://globalvoicesonline.org
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
23. Qatar: Al Jazeera Sharek
Source: http://sharek.aljazeera.net/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
24. USA: Twitter Vote Report
Source: http://blog.twittervotereport.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
25. India: Vote Report India
Source: http://votereport.in
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
26. Gaza: Al Jazeera War on Gaja
Source: http://labs.aljazeera.net/warongaza/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
27. Egypt: April 6 Movement
Source: http://www.facebook.com/group.php?gid=9973986703
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
28. Columbia: Million Voices/ FARC
Source: http://www.facebook.com/group.php?gid=6684734468
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
29. India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
30. China: Harmonius/ River Crab
Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
31. USA: My.BarackObama.com
Source: http://my.barackobama.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
32. USA: Barack Obama on YouTube
Source: http://www.youtube.com/user/barackobamadotcom
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
33. India: L K Advani’s Blog
Source: http://blog.lkadvani.in/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
34. India: Bloggers for Advani
Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
35. Israel: Netanyahu Website
Source: http://ru.netanyahu.org.il/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
36. Israel: Netanyahu Twitter
Source: http://twitter.com/netanyahu
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
37. USA: Open for Questions
Source: http://www.whitehouse.gov/openforquestions/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
38. China: People’s Daily E-Two Sessions
Source: http://elianghui.people.com.cn/2009/
Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
39. Why should diplomats be
interested in social media?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
40. USA: America.gov
Source: http://www.america.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
41. USA: State Department
Source: http://www.state.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
42. USA: State Dept. Dipnote Blog
Source: http://blogs.state.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
43. USA: Colleen Graffy on Twitter
Source: http://twitter.com/Colleen_Graffy
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
44. USA: Democracy Video Challenge
Source: http://www.videochallenge.america.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
45. USA: Alliance of Youth Movements
Source: http://info.howcast.com/youthmovements/summit
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
46. USA: X Life Game
Source: http://xlifegames.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
47. USA: Dept of Defense
Source: http://www.defenselink.mil/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
48. USA: DoD Bloggers Roundtable
Source: http://www.defenselink.mil/Blogger
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
49. USA: Mawtani in Iraq by DoD
Source: http://mawtani.com/ar/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
50. USA: Magharebia in North Africa DoD
Source: http://magharebia.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
51. Israel: Israel Politik Blog
Source: http://www.israelpolitik.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
52. Israel: IDF YouTube Channel
Source: http://www.youtube.com/user/idfnadesk
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
53. Israel: Help Us Win
Source: http://www.helpuswin.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
54. Concerns About Diplomacy 2.0
Public diplomacy or propaganda
Foreign ministry or defense ministry
Domestic or foreign audiences
Overt or covert operations
Same questions in USA, Israel, Russia,
China, Iran, India, Iraq
Different answers for each socio-political-
ideological context
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
55. In Summary
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
57. Three Mantras of Social Media
The future has already arrived. It’s just not
evenly distributed yet.
Technology determines what is possible
and what isn’t; society chooses what
happens and what doesn’t.
The tools are transient; the value system is
here to stay.
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
58. Social Media + Diplomacy
Listen/ Understand: Aggregate public
opinion + flag flash points
Engage/ Energize: Virality + modularity
Defend: Hacktivism + astroturfing
Internal: Collaboration + community +
knowledge management
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
59. Thank You
Blog: gauravonomics.com/blog
Twitter: @gauravonomics
Email: gauravonomics@gmail.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com