A better way to deliver global applications to remote users

1. Optimizing Global Application Delivery
Webinar presented by Coevolve
September 2015

2. © Coevolve Pty Limited 2015
About the presenter
Ciaran Roche
Co-Founder and Chief Technology Officer, Coevolve
• Based in Chicago, USA
• Co-founded Coevolve in early 2014
• Prior experience:
o Held a number of senior technical
sales roles at Vanco (acquired by
Reliance Globalcom) in UK & US
o Worked at specialist consulting /
advisory firm Pace Harmon advising
Fortune 500 businesses on IT
strategy and major projects
o Worked with Virtual Access in Ireland
and UK – one of the first ‘software-
defined’ networking equipment
manufacturers
• Key areas of experience:
o Internet-based enterprise networks,
WAN Optimization, SD-WAN/NFV,
global network design
Twitter: @CRoche
LinkedIn: ciaranroche

3. © Coevolve Pty Limited 2015
Introducing Coevolve
 Agile, asset light services business founded early 2014 with a
significant capital raising
o Global companies are challenged to deliver a high-quality user experience
for their critical global applications as these applications undergo
significant change through the increasing use of “as a service” models
 Client focus – a specialist with laser focus on the client’s User
Experience
o Growing international businesses with operations in multiple countries
o Key industry verticals: Manufacturing, Technology, Engineering, Mining,
Logistics, Retail, Professional Services
 Highly experienced team
o 170+ years IT & networking experience working with multi-nationals at
global service providers, integrators, consulting, vendors, analysts
o Experienced team across Australia, US, Singapore & Malaysia, + extensive
global contractor network
Professional
Services
Specialized
Managed
Services
WAN Optimization
Network &
Application
Performance
Network Orchestration
Internet of
Things
Unified
Communications
Security
Cloud Integration
Vendor Management
Mobility
Our Practice Areas
Op
NetworkSer

4. Global enterprise mobility means
major application performance challenges

5. © Coevolve Pty Limited 2015
“As companies continue globalizing
their operations, they need to
extend the reach of their business-
critical enterprise … to a broader set
of geographically dispersed
employees, business partners and
customers. The ability to link the
extended enterprise with any IP-
based application without
installing and maintaining more
client software reduces
administrative overhead and
lowers the total cost of
ownership.”
— George Hamilton, Director, Enterprise
Infrastructure, Yankee Group
Mobility is transforming the enterprise
• Internet-connected devices are
becoming more widely deployed in the
enterprise, with BYOD acting as a major
driver
• Tablets are increasingly replacing laptops
for accessing enterprise applications
• Enterprises are making more
applications and services accessible
directly over the Internet than ever
before, replacing legacy VPN solutions
• VDI solutions are increasing in popularity
to address DLP and data sovereignty
issues
• SSL VPNs remain popular for clientless
access to applications
What are the drivers for enterprise mobility projects?
What is driving the increase in IP traffic globally?

6. © Coevolve Pty Limited 2015
The problem with delivering enterprise applications over the Internet
1. Network performance issues increase exponentially with latency – the further a user travels from
the application, the bigger the performance issue
2. You have no control over the last mile technology, quality or performance for remote users. This is
a much bigger challenge than improving WAN performance
3. End to end Internet performance remains highly variable
4. Application demand for bandwidth and performance continues to increase
5. The Internet-facing application mix is growing: SSL VPNs, VDI, Unified Comms, e-mail, web-based
productivity and reporting tools, ERP systems
6. Installing client software for VPNs or optimization is a challenge on enterprise-owned devices, and
almost impossible in a BYOD environment or where partners / clients are accessing applications
It is almost impossible to deliver a great remote user experience globally without distributing enterprise applications or infrastructure

7. © Coevolve Pty Limited 2015
The problem with delivering enterprise applications over the Internet
Remote user device
ISP
ISP
ISP
ISP
ISP
ISP Local ISPLocal ISP
Application
 Unpredictable traffic flows
 No accountability
 High risk of packet loss and latency variation
 Performance degrades significantly with distance
End result: poor user experience

8. A better way to deliver
applications to remote users

9. © Coevolve Pty Limited 2015
Coevolve’s approach to optimizing remote user performance
• Our solution leverages DNS-based redirection and Aryaka’s private core network to provide an optimized path for enterprise apps
• Two variants of the solution are available:
Provides an optimized platform to deliver a high quality user experience for globally-distributed remote users
Web Application Delivery
as a Service
• Acceleration and caching solution for
static and dynamic web content
• Redirects traffic to use a private network
for majority of traffic flow
• Provides TCP optimization and
predictable latency
• Focused on B2B websites that have lower
traffic volumes than mass-market
consumer sites
IP Application Delivery
as a Service
• Acceleration solution for all other IP-
based traffic
• Redirects traffic to use a private network
for majority of traffic flow
• Provides TCP optimization and
predictable latency
• Potential applications include FTP
transfers, SSL VPNs, Citrix, remote
desktop, unified communications
• The solution requires no equipment or client software deployed on the remote devices or application hosts
• Significant performance improvements for enterprise applications
Powered by:

10. © Coevolve Pty Limited 2015
Choosing a better path
• Without an optimized solution in place, a request from a remote device to connect to an Internet-facing application will use a
regular DNS lookup and will receive the actual IP address of the application
• There is typically no ability to influence the path that the traffic will take between the client and server
• This results in performance issues common to all Internet-based traffic carried over long distances
Internet
Remote user device
Local ISPLocal ISP
Application
DNS Server
DNS lookup: host.abc.com
host.abc.com
12.1.1.1
Response: 12.1.1.1
Connection attempt to 12.1.1.1
Connection established
Traffic flow without optimization:

11. © Coevolve Pty Limited 2015
Choosing a better path
Traffic flow with optimization:
Internet
Remote user device
Local ISPLocal ISP
Application
DNS lookup: host.abc.com
host.abc.com
12.1.1.1
Response: CNAME host1.aads1.net
Private overlay
network
DNS Server
host1.aads1.net
Resolves to closest PoP
DNS lookup: host1.aads1.net
Response: 99.1.1.1 (closest PoP)
Connect to 99.1.1.1
Optimized connection
Optimized connection
Private core
Optimized connection

12. © Coevolve Pty Limited 2015
Geographic distribution of PoPs
• The service is designed with PoPs
within 30ms of almost every major
business center in the world
• Private core linking PoPs provides
stable latencies for end to end
traffic flows
• Strong ‘outbound’ peering
provides many connectivity
options between PoPs and local
ISPs in each country
• TCP optimization and compression
performed on all applicable traffic
traversing the solution
• Highly effective caching performed
for web content

13. Traffic visibility &
use cases

14. © Coevolve Pty Limited 2015
Traffic visibility
• The solution provides real-time access into the usage of the service
and the performance improvements that are delivered
• This results in a highly granular view of user activity, with the ability
to quickly identify and address application performance issues

15. © Coevolve Pty Limited 2015
Use cases
Globally-accessed web applications
SSL VPN head-end deployed in single region with
global users Enterprise applications deployed to users with tablets
and smartphones
Virtual Desktop and/or Citrix deployments
Remote users accessing Unified Communications
infrastructure (audio / video / web conferencing)
FTP server accessed by employees / clients / partners
FTP server accessed by employees / clients / partners

16. Where do you start?

17. © Coevolve Pty Limited 2015
Just do it!
• Testing this solution in your environment is extremely low-risk and non-intrusive
• You can create a test hostname that is only used by a controlled set of users during the proof of
concept (e.g., app2.company.com vs. app.company.com)
• We can set up a proof of concept in just a few days – all we need to know is the IP address(es) of the
application(s) you want to optimize, and the ports in use
• All of our real-world deployments have shown significant improvement in the performance of
demanding TCP and UDP applications, including web traffic, unified communications and SSL VPNs
• Real-time portal access allows the performance benefits to be quantified, in addition to user feedback
Test this solution in your environment today – just contact us for more details

18. © Coevolve Pty Limited 2015
Where can we help?
• Current state network, remote access and WAN Optimization
assessments
• Benchmarking of existing network & services pricing
• Next-generation WAN roadmap development
• Network & vendor management of existing ISPs
• Unified Communications strategy and integration solutions
We have a team of global network specialists available to help across the entire network life cycle
Contact us today to start developing a Next-Generation
Network Technology roadmap for your business!

19. Thank you
FOR MORE INFORMATION:
www.coevolve.com
@coevolvetech
Thank you for attending
info@coevolve.com coevolve