2. The benefits of Social Media
Marketing
Improved audience insights
Improved customer service
Content is easily distributed
Enhanced SEO rankings
Increased traffic
3. TWITTER
DAILY GOALS:
1. Being retweeted
2. Reach a good number of engagements:
favourites; clicks on the hashtags/images;
click on the link of the shared article
4. 4 STEPS TO PUBLISH A
GOOD TWEET
1. TRENDS
YES:
- #FELIZJUEVES ; #HAPPYTHURSDAY
- BIRTH/ANNIVERSARY OF FAMOUS FIGURES OF THE PAST
IN THE FIELD OF ARTS, LITERATURE, MUSIC, ETC.
NO:
- #TRONOCHICAS
- #MEJODEMUCHOESODE
5. 4 STEPS TO PUBLISH A
GOOD TWEET
2. SEARCH IMAGES & ARTICLES
PINTEREST
GOOGLE
IMAGES
FEEDLY
TRANSLATOR’S
DAILY
FLIPBOARD
6. 4 STEPS TO PUBLISH A
GOOD TWEET
3. STRUCTURE A TWEET
7. 4 STEPS TO PUBLISH A
GOOD TWEET
- Use sentences which are DIRECT, SEXY, CATCHY.
- Raise interest through “CALL FOR ACTIONS” expressions, such as:
RETWEET; CHECK OUT; FIND HERE, ETC…
- If it is an article, embed the link, but ALWAYS remember to use the free
programme “BITLY” to shorten the link of the shared article.
8. 4 STEPS TO PUBLISH A
GOOD TWEET
4. ADD HASHTAGS
- Never exceed 3 #hashtags per tweet;
- To increase the audience’s engagement, try quoting
famous translators or other official pages, such as
BBCLearningEnglish. You just need to use the symbol
“@”, as shown in the picture below:
10. FACEBOOK
WHAT TO SHARE:
- Articles from our blog or other sources, such as:
Feedly, Translator’s Daily, Flipboard, etc.
- Images related to languages and cultures, mainly
quotes.
12. PINTEREST
Pinterest is a social media based on IMAGES
and SHARING. You can register and organize
your page in BOARDS, by uploading images
called “PIN”.
13. HOW TO MANAGE THE
BOARDS
- Boards are divided into different categories. If
you come up with good ideas, don’t be shy and
create a new board with a new topic!
- Don’t hesitate to get the inspiration from the
boards of the other users. If you find an
interesting one, you might also “FOLLOW” it.
14. THINGS TO AVOID:
1. Never publish Pins in rapid succession, one after the
other;
2. Never publish all images on the same board;
3. Don’t publish more than 10 Pins per day;
4. Don’t look always for the same sources, such as
“languages”,”quotes”, “translation”, etc;
5. Never leave the image description used by the user
from which you pinned the image. Remember to
modify the original “source”, by adding the URL of our
Pinterest HomePage.
