The Design Sprint is a technique developed in Google Ventures to answer critical business questions in five days. You will understand the process of the technique and learn how it works.

1. THE DESIGN SPRINT
WORK SMARTER, NOT HARDER

2. Giulio Michelon
Entrepreneur + Designer + Nerd
• Co-founder of Belka
• Co-founder of Speck&Tech
Medium
@giuliomichelon
Facebook
@giuliomichelon
Once speaker for TEDx. I like dogs.

3. WHAT IS THE
DESIGN SPRINT?

6. through design, prototyping, and testing ideas with
customers. Developed at GV, it’s a “greatest hits” of
business strategy, innovation, behavior science, design
thinking, and more—packaged into a battle-tested
process that any team can use.

7. with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinking, and more—packaged into a battle-
tested process that any team can use.

8. with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinking, and more—packaged into a battle-
tested process that any team can use.
sounds interesting

10. IT’S BEEN
APPLIED IN
DIFFERENT
CONTEXTS AND
COMPANIES

18. 1Idea
2
Build
3 Launch
4
Learn

19. 1Idea
2
Build
3 Launch
4
Learn

20. HOW?

21. GET A TEAM
no more than 7 people

22. GET A TEAM
no more than 7 people
get a room too
(with a whiteboard)

23. 👑

24. NO TECHNOLOGY*
Post-it, paper and whiteboards only.
*except on day 4

25. NO OTHER WORK
📅

27. DEFINE A
LONG-TERM
GOAL
E.g. I’d like to be like Beyoncé

28. MAKE A MAP
This will be a simple diagram with around 5-15 steps.

29. PICK A TARGET
Choose a customer type and a focus on the map.

30. • Talk with the experts
TALK WITH
EXPERTS

33. #PICOFTHEDAY#

34. EVERYONE CAN
SKETCH
Ugly is ok

35. GROUP
BRAINSTORM
DOESN’T WORK
SO BETTER
SKETCH ALONE

40. STORYBOARD

42. a prototype in
JUST ONE DAY?

44. This looks legit to me!

46. If your product is on a
screen,
try tools like
Keynote or PowerPoint and
InVision or Marvel.

47. If it’s on
paper,
design it with
Keynote, PowerPoint,
or Word.

48. If it’s a
service,
use your sprint team as
actors.

49. If it’s a
physical space,
modify an
existing space.

50. If it’s an
object,
modify an
existing object,
3D print a prototype,
or prototype the marketing.

52. Interview 5 customers

53. The team watches over video
from another room.

54. HIGHLIGHTS
FROM MY
EXPERIENCE

55. Medium
@giuliomichelon
Facebook
@giuliomichelon
Twitter
@giulio_michelon
T. HANKS
BELKA

56. PS
BELKA
BELKA IS HIRINGwww.belka.us/lavora-con-noi/
…or just talk to me later $