Glassdoor's very own Jodie Kubiak gave this Glassdoor demo at the Chicago Rebels of Recruiting Roadshow stop!

1. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015

2. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-­thirds of job applicants
(61%) said they are more skeptical of
claims made by employers now than
they were in 2011.
That figure rises to 65% for millennials.

3. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Why? Candidates Decision Making Process Has Changed
+
Hiring
Manager
Recruiter
Career
Page
Hiring
Manager
Recruiter
Career
Page
TodayYesterday
Employers
Perspective
Employers
Perspective
Candidates rely on both
Peers & Employer Insight
Candidates rely on
Employer Insight Only

4. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Everyday We Make Decisions Based on Reviews
4
Since 1995 decisions have been made on reviews…
Launched: 2000
TravelProducts
Launched: 1995
Glassdoor helps people everywhere
find the jobs and companies they LOVE.
Launched: 2008
Employment
Launched: 2004
Dining

5. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
1
or
less 2
to
5 6
to
10 11+
0%
10%
20%
30%
40%
Our Audience is Diverse and Informed
5
30,000,000+
Years Experience
No College
Members
48%
52%
MaleFemale
College
Grad School
51%
22% 27%
Source: Quantcast 2015
Source: Quantcast 2015
Source: comScore July 2015 MediaMetrix®

6. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
-­10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
YOY
Traffic
Growth
*Glassdoor.com compared to Linkedin.com, Indeed.com, Monster.com and CareerBuilder.com (comScore July 2015 MediaMetrix®)
The fastest-­growing job site in the US*
94%
61%
16%
10%
-7%
comScore August 2014 – July 2015 Media Metrix®

7. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Source: Glassdoor U.S. Site survey, October 2014
4 in 5 users
are either actively looking for jobs or
open to better opportunities
86%

8. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
How Glassdoor Delivers Applicant Quality
8
Candidates
Self-­Select
Before Applying
Your
Employer
Brand
Quantity Quality

9. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Proven Results across 2,500+ Clients
Company Size
Tech Finance Retail Consulting Manufacturing
+
-­
Top 5 Source of Hire
22 Engineering Hires @$700 CPH
Reduced Time-­To-­Hire by 50%

10. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Our Solutions
HIRE
Job Advertising
INFLUENCE
Enhanced Profile
BRAND
Display Advertising
• Increase Brand Awareness
• Target Candidates Researching
Competitor Profiles
• Diversity & Inclusion
Campaigns
• Increase Brand Awareness
• Influence Candidates
• Unique Candidate Insight &
Analytics
• Source Quality Applicants
• Demographic Targeting
• Desktop, Mobile & Email

11. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Glassdoor Product: Targeted Display Ads
11
• Drive targeted awareness around diversity,
veterans and other custom initiatives
• Segment ads by location, industry, and
competitor profiles
• Target candidates as they research key
talent competitors
BRAND
Available Campaigns
Ø Diversity & Inclusion
Ø Veterans
Ø Graduates & Millennials
Ø Competitor Retargeting
Ø Awards Announcements
Ø Seasonal Hiring
Ø Event Promotion

12. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Increase Brand Awareness with Homepage Highlight
12
Let Your Brand Make The First Impression on Glassdoor!

13. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Glassdoor Product: Enhanced Profile
13
• Influence candidates with your employer brand,
content, videos, and social media integration
• Eliminate competitor jobs and advertising
• Target candidates researching competitor profiles
• Access powerful analytics provide insight into
candidate demographics and job seeker activity
3x Candidate Traffic vs. LinkedIn
measured by profile pageviews
• RailInc: 6x more traffic
• VMware: 10X more traffic
• Groupon: 11x more traffic
INFLUENCE

14. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Influence Candidates with Glassdoor Enhanced Profiles
1
Glassdoor
Enhanced
Profile
43% 74%
+
Candidates want to work
for the employer
Candidates want to work
for the employer
Careers
Page
Careers
Page
Source: Glassdoor Labs, Feb 2015

15. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Glassdoor Product: Job Ads
15
• Advertise your open positions
• Promote across multiple channels: mobile,
email alerts, on competitor pages,
throughout Glassdoor as ‘Featured Jobs’
• Uniquely target ideal candidates based on
demographic data, interests, and behavior
• Leverage Client Success Manager to
maximize budget and deliver optimal
results
Hire
30% Lower Cost Per Hire
compared to other recruitment channels
• Intuit: 39 hires at a 98% lower CPH than their avg
• AppDynamics: 82% lower CPH vs LinkedIn
• loanDepot: Eliminates big job boards, saves $250K
2x Better Applicant Quality
compared to traditional job boards
• Enterprise Rent-­A-­Car: 22% higher app conversion
• 1800Contacts: Improved app-­to-­hire ratio by 5x
• ServiceMaster: 2x qualified apps for seasonal roles

16. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
The Power of Glassdoor Enhanced Profile + Job Advertising
2X 5X Increase in
Job Clicks
Increase in
Brand Awareness
40%
192%
EP
Only
EP +
Job Slots
9%
21%
EP
Only
EP +
Job Slots
% Increase
in Page Views
within first 30 days
% Increase
in Job Clicks
within first 30 days
Source: Glassdoor Labs, Feb 2015

17. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Recruiting Challenges
• Recruit university grads for Entry-Level Management
Training Program
• Increase number of qualified candidates
• Improveawareness across all channels
• Improveapp to hire ratio
Client Success Story: Enterprise Rent-A-Car
“
100%improvement in
all reputation
categories
- Carolyn Eiseman, Director, Employer Brand at Enterprise Holdings
661 Hires
Including 471 Management Trainee hires
$192.31 cost-per-hire
80% less than average, Enterprise CPH
21:1 Management Trainee app to hire ratio
Compared to 53:1 & 77:1 from other top sources
Enterprise makes 471 critical MT hires at a cost-per-hire of $192 in under 8 months!
”
How Glassdoor Helped Enterprise Rent-A-Car
Enterprise Rent-A-Car provides affordable, quality vehicles
to help get millions of motorists on their way. Each year, the
company hires more than 8,500 college graduates making
Enterprise the largest college recruiter in the United States.
About the Enterprise Rent-A-Car Results in Under 8 Months
Glassdoor Solutions
• Job Ads: Increase visibility to qualified job seekers
• Enhanced Profile: Integrate social channels to
improveexposure & showcase Enterprise’s culture,
benefits and awards.
• Targeted Display Ads: Target university grads in key
metropolitan areas
When determining our success with partners, we take a
look at the cost-per-hire, ratio of applications and
percentage of management training applications (as it’s our
top priority). Glassdoor outperforms in each of these areas.

18. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Employer Center: Your Data, Your Analytics
1
• Measure brand awareness over time
• Optimize performance of open jobs
• Benchmark against competitors
• Analyze candidate experience reviews
• Track employee sentiment by
department and location
MEASURE AND IMPROVE

19. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
New and Exciting in 2015!
1
Localized Profiles
Newly Designed Employer Center
Branded Jobs
Localize your employer brand for international
audiences and attract top talent
Extend employer branding into job descriptions
and increase influence on candidates
Measure and improve your organization’s
recruiting strategy using your company’s data
Retargeted Display Ad Campaigns
Reach desirable candidates beyond the
Glassdoor site to further increase awareness

20. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
New and Exciting in 2015!
Competitor Targeting
Review & Interview Analytics
Featured Review
Actively promote your jobs on the Glassdoor
profiles of talent competitors
Highlight a current Glassdoor review on your
profile.
Filter your employee sentiment and candidate
interview reviews by office location, job title and
department
Homepage Highlight
Put your company front and center on the
Glassdoor Homepage

21. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Free Employer Account
Claim Your Glassdoor Profile
2
1 Manage your company information
2 Respond to reviews
3
Measure your brand awareness
and demographics of your
candidates today
4
Benchmark your brand
awareness against competitors

22. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Employer Resources

23. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
2015 Employer Branding Summit
2

24. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015

25. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015