Digital marketing involves SEO, SEM, SMM, email marketing and SMS marketing. SEO involves on-page optimization like keyword research, meta tags, titles and descriptions. It also involves off-page optimization like backlinks. Key on-page SEO elements are sitemaps, robots.txt files, Google Search Console, Google Analytics and competitor analysis. A career in digital marketing can involve roles in SEO, SMM, SEM, content writing and more. Relevant certifications include Google Academy, Google Analytics Academy and Hubspot inbound marketing certification. Freelance opportunities are available on websites like Upwork, Fiverr and Flexjobs.

1. DIGITAL MARKETING
• SEO-2 types –on Page & off page
• SEM-Search ads,Display ads,Shopping ads,Video
ads,Remarketing.
• SMM-Facebook ads,Instagram ads,Linkedin
Ads,Twitter Ads
• EMAIL MARKETING
• SMS MARKETING

2. SEO-ON PAGE
• Keyword Research ( Google adwords –Keyword planner-
keyword research)
• Metatag: 3 types
(white hat,Black hat,Grey hat)
format –Title,Keyword,Description
Title-50 to 60 characters
Keyword 5 to 6
Description-160 to 180 characters
If format ok-white hat
Format mismatch-black hat
Combination of both –grey hat

3. Seo on page
Competitor analysis
• Identify Your SEO Competitors
• Evaluate Keyword Difficulty
• Look For New Keyword Opportunities
• Analyze On-Page Optimization & On-Site
Content
• Dig Into Competitor Backlink Profiles
• Examine Site Structure & UX
• Learn How They’re Leveraging Social Media

4. SEO ON PAGE….
SITEMAP GENERATOR
A sitemap informs search engines if the individual pages on a site are new or up to d
sitemap protocol consists of an XML file that includes the website URLs, optional e
additional information for each page.
Where to place your sitemap
It is advisable to place the Sitemap in the root directory of the server, as well a
link from the robots file.txt
How to index your sitemap
If you want to index the sitemap in Google, the first thing you should do to cre
account in Google Search Console, where you can register the property. Th
necessary to verify the profile. In the crawl and sitemaps option you can ad
copying the url that contains it.

5. SEO ON PAGE..
ROBOTS.TXT FILE (WEBSITE WATCH MAN)
A robots. txt file tells search engine crawlers which URLs the
crawler can access on your site. This is used mainly to avoid
overloading your site with requests; it is not a mechanism for
keeping a web page out of Google. To keep a web page out of
Google, block indexing with noindex or password-protect the
page.

6. SEO ON PAGE..
• GOOGLE WEB MASTER(SEARCH CONSOLE)
• Google Webmaster Tools (also known as Google Search Console), is a
powerful platform that website owners can use to monitor how their site
interacts with Google.
• USES
• Monitor your website’s performance
• Watch for indexing errors.
• Submit a sitemap
• Perform a URL inspection.
• Keep track of your links
• Security and manual action

7. SEO ON PAGE…
• GOOGLE ANALYTICS
• Google Analytics is a web analytics service that provides
statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes. The service is
part of the Google Marketing Platform and is available for free
to anyone with a Google account.

8. DIGITAL MARKETING CAREER
PATH
SEARCH ENGINE OPTIMIZATION ( SEO)
SOCIAL MEDIA MARKETING(SMM)
SEARCH ENGINE MARKETING(SEM)
EMAIL MARKETING
SMS MARKETING
CONTENT WRITING

9. CERTIFICATION
• Google Academy for kids
• Google Analytics Academy
• Hubspot inbound Marketing
• Bing Ads accrediation
• Facebook blueprint

10. FREELANCER WEBSITE OPPURTUNITIES
• Upwork
• Fiverr
• Flexjobs
• Cloudpreeps
• Guru