David Oliver, Corporate Affairs Director, Kraft Foods UK & Ireland reveals Cadbury's Olympics communications and sponsorship activation strategy at Gorkana's London 2012: Comms Countdown Panel Event.

1. David Oliver
Corporate Affairs Director, Kraft Foods UK & I

3. • Add cadbury brand / kraft foods

4. We are now into the final lap of the race to the
London 2012 Olympic and Paralympic Games
Play Games Sport Olympic &
Paralympic
Games
Cadbury have created a big game
anyone can play and any game goes:
Spots v Stripes
Participate
Cadbury bringing
London 2012 Games closer to people:
Olympic Games & Teams
Galvanise
Cadbury is helping people get more
out of the 2012 Games:
Tickets & Events
Celebrate
3

6. KEEP TEAM GB PUMPED
PARADE
Outreach to social celebrity influencers
on Facebook to come join the Cadbury
Pumped Parade.
Secured support and tweets from:
• Huw Stephens
• Holy Moly (Jamie East)
• Matt Cardle
• Ant & Dec
• Amanda Holden
• Alexandra Burke
• Scott Mills
• Nihal Arthanyake
• Bobby Friction
• Boris Johnson

8. Engaging with Communities

9. Cadbury Spots v Stripes Community…in numbers
126,000 people played SvS community games
3,200 Spots v Stripes community volunteers
2,000 community events across the UK & I
942,000 people have been reached
1,002 community groups engaged

11. Supporting TeamGB and Paralympics GB

12. Connecting with Colleagues

14. London 2012 & Cadbury
The ambition for our 2 year long programme is:
• Lasting legacy
• All inclusive
• Mass participation
• Instilling the Olympic spirit

15. THANK YOU!