1. Effective Provocation?Gun Amnesty Commercial Provoking the target audience Adapted from AdPrin.com

2. Gun amnesty (Australia)0:48 Is provocation a good way to sell this idea? Does it reinforce previous beliefs? Is the message simple? Does it demonstrate usage or benefits? See the next slide for answers. Adapted from AdPrin.com 2

3. Adapted from AdPrin.com This was a highly effective commercial that helped lead to a change in laws in Australia. Yes, to all four questions. The emotional approach is probably the only way to support the proposed laws. Is the ad truthful? It is difficult to find evidence to support such a law. However, the ad seems legal as it only uses an innuendo. See Persuasive Advertising p 85-86 and AdPrin.com 3

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, think of instances where provocation would be effective for products sold by your organization. Adapted from AdPrin.com