2. THE ECONOMY
IS CHANGING
What marketing tools do you
use?
Do you have a customer
database?
How do you increase your sales?
How do new customers find out
about you?
Do you have a customer loyalty
program?
5 Questions about your company
THE CURRENT SITUATION
MOREPRICEWAR
S AND COMPETITIVENESS
%%%
%
%
M
A
SSIVE EXPANSION OF THE AREA
and MUCH, MUCH M
ORE!
LOSS
OF PURCHASE VOLUME
GROCERIES
MOREPURCHASESM
ADE ONLINE
www
DECLININGC
USTOMER LOYALTY
3. CONVENTIONAL SOLUTIONS
FOR INCREASED SALES
Increase labor
More aggressive pricing policies
Improve customer service
More advertising
AMOUNT SPENT ONADVERTISING IN 2012
OVER $500
BILLIONWORLDWIDE*
Does traditional advertising
provide the results you want?
2011
2012
2013
2014
2015
Newspapers Magazines TV Radio Internet
Source:
Advertising expenses in billions of
US dollars until 2015,
ZenithOptimedia, zenithoptimedia.com
250
200
150
100
50
10 xWord-of-mouth advertising is
trusted by 10 times more people
than, for example, newspaper ads.
Source: Nielsen, nielsen.com ID 222329
*Source: www.statista.com
4. WHAT
IF ...
you could get to know your
customers better?
Age, gender, shopping habits, etc.
you could communicate with your
customers regularly?
Newsletters, SMS, social media, etc.
you could reward your loyal
customers effectively?
Special offers, birthday newsletter, etc.
you could make
decisions based on facts?
Evaluations and sales development, etc.
you could gain
new customers easily?
From other companies, chain stores, online shops and
even from your direct competitors
you could compete against large
companies and online shops?
In customer loyalty and customer acquisition
you could assess how satisfied your
customers are?
Customer surveys to improve your performance
?
5. WHAT DO CUSTOMERS
WANT?
83%of customer card
holders actively change their shopping
habits when participating in a Loyalty
Customer Program..."
Source: Makam Market Research, 2011
25%of card holders
shop more often with a card
Source: Nielsen, 2008
A loyalty card which
works in lots of stores
Multi-sector shopping
To save money
Receive noticeable benefits
To have the feeling
that they got a good bargain
The feeling of being appreciated as a customer
To receive benefits
with every purchase
At chain stores, SMEs and online shops
.
Cashless payment
Safe, fast, convenient
Shopping
experience
Positive shopping memories
To collect Points
Benefit every time in a
fun and exciting way
6. PROFESSIONAL
CUSTOMER LOYALTY WORLDWIDE
COMPANY
• Founded in 2003
• Over 45 countries worldwide
• Over 1,000 employees
• Billions of sales
Hubert Freidl
CEO Lyoness
Increase sales and
do something good at the same time.
NETWORK
• Hundreds of chain store companies
• Thousands of online shops
• Tens of thousands of small
and medium-sized enterprises
• Millions of Members
VISION
• 100 Countries
• 10 million Loyalty Merchants
• 1 billion Members
Our mission:
"To resolve the challenges faced by SMEs."
Education. Opportunities. Future.
Together for our world.
A future together.
LOYALTYPROGRAM.COM
TENS OF THOUSANDS OF
INDEPENDENT MARKETERS
WORLDWIDE.
YOUR SHOPPING NETWORK
7. YOUR CUSTOMERS
WILL BE THRILLED!
GOOD REASONS TO SHOP AT YOUR STORE!
*
Loyalty Merchant's terms can be viewed at Lyoness.com.
PS
LOYALTY MALL
SMES
CHAIN STORES
ONLINE SHOPS
A NEW CUSTOMER REGISTERS
EVERY 37 SECONDS
A NEW LOYALTY MERCHANT REGISTERS
EVERY 10 MINUTES
As of: 01/2015
CASHBACK (UP TO 5%)
WITH EVERY PURCHASE*
SHOPPING POINTS* FOR
SHOPPING POINT DEALS
FRIENDSHIP BONUS
Up to 2 x 0.5% of the
purchase volume from direct and
indirect referrals
PS
3xOn average, satisfied customers
recommend a company to 3 other
people.
Source: werbepraxis-aktuell.de
7x"It costs up to 7 times more to gain a
new customer than it does to retain
one."
Source: Business24.ch, Olaf Hoffmann
8. PS
PS
PS
PS
Example of a purchase from a
customer's point of view:
Cashback $ 6.00
(accumulates in your Shopping Credit Account)
Shopping Points 4
(accumulates in your Shopping Point Account)
* Sample calculation for a Loyalty Merchant offering 4%
Cashback and 4 Shopping Points/$150.00 purchase.
The amount of Shopping Points and Cashback depends on the
Loyalty Merchant.
Redeem Shopping Points:
Use your accumulated Shopping Points and save even
more money thanks to the wide range of Deals offered by
our Loyalty Merchants.
For example:
Overnight stay at a hotel: $120.00
Discount: 4 - $ 30.00
amount to pay: $ 90.00
** Sample calculation for a Shopping
Point Deal with a Shopping Point value of
$7.50/each.
PS SAVE
ATTRACTIVE
CUSTOMER BENEFITS!
Shop at
a Loyalty Merchant $150.00
4 % + 4 *
LYONESS.COM
YOUR
CUSTOMERSCAN SAVE UP TO
$1,500.00AND MOREEVERY YEAR!***
LOYALTYMALL.LYONESS.COM
***
The achieved savings are based
on the customer's shopping behavior
**
9. CUSTOMER INFORMATION
AND SERVICE
MULTI-CHANNEL INFORMATION STRATEGY FOR YOUR CUSTOMERS
SMS Service
Benefits, Special Offers from
Loyalty Merchants, etc.
Newsletter Service
Offers, product placement, email
campaigns, etc.
Mobile Applications for
Smartphones and Tablets
Route planning (Google Maps), Push
Messages, News, Offers, etc.
Information Portals and
Free Online
Office for all Members
Lyoness.com
and much more ...
Global Online TV Channel
Lyoness.TV
Sponsoring of various
events such as e.g.
LYONESS OPEN
Lyonessopen.com
THE NUMBER OF
CUSTOMERS AND THEQUALITY OF THOSECUSTOMERS IS OFFUNDAMENTAL VALUE!
ALWAYS UP TO DATE
Integrating online and offline offers is
the only way for traditional stores to
survive the future market.
Source: Study using 41,718 responses, 1,872
shopping diaries
Study by Roland Berger Strategy Consultants and
ECE
LYONESS
has transferred
$30
10. YOUR OWN CUSTOMER
LOYALTY PROGRAM
HUNDREDS OF
CHAIN STORES
THOUSANDS OF
ONLINE SHOPS
(worldwide)
TENS OF THOUSANDS
OF SMEs
(small and medium-sized enterprises)
You conduct business
in your LOCAL area …
… and still benefit
from the NATIONAL and
INTERNATIONAL Network!
Your customers even benefit from YOUR Customer Loyalty Program from
61% of customers say:
"A bonus program is only interesting
for me if it works in lots of different
shops."
Source: TNS Emnid, Bonus Program in Germany 2012,
page 4
CONNECTED TO TENS OF THOUSANDS OF COMPANIES IN OVER 45 COUNTRIES!
YOUR LOGO IN THE HANDS OF
HUNDREDS, OR EVEN THOUSANDS
OF CONSUMERS.
11. BASIC TOOLS FOR YOUR CUSTOMER
LOYALTY PROGRAM
TOOLS AND FEATURES TO IMPROVE PERFORMANCE!
MTERM
Register customers,
record sales and actual
sales overview
SME Lounge
Your Online Office where you can
view and make specific use of your
customer data
Listing on the Lyoness
Website and on all
Online interface
Be visible and get noticed
Cross-Marketing
Cooperative trade
between chain stores,
SMEs and Online Shops
Prepaid
Lyoness MasterCard®
Offer the benefits of your
Customer Loyalty Program
via the MasterCard®
(in selected markets).
VTERM
Online interface to record sales
Reduce Costs
with a cooperative
B2B Strategy
+ -
LOYALTY
PROGRAM
12. CUSTOMER LOYALTY PROGRAM
Targeted Newsletter
Marketing
Send offers, product presentations,
etc. to specific target groups.
Targeted Shopping
Point Deals
Filter by region, age,
gender, shopping habits, etc.
Customer Surveys
About products, services,
staff friendliness, etc.
COMING SOON...
Generate Online
Vouchers
e.g. Birthday Vouchers,
promotion Vouchers, etc.
Analysis
and Statistics
Evaluations, sales development, etc.
Focus on
Cross-Marketing
possibilities
Direct potential
customers to one another.
OVERVIEW OF SOME OF THE AWARDS:
Forbes World's Most Innovative Company 2013
First Cloud provider with the TÜV seal of
approval "Tested Data Protection Cloud
Computing V1.0"
Etisphere Institute, 2011 World‘s Most Ethical
Companies
and many more...
ADDITIONAL TOOLS TO IMPROVE YOUR PERFORMANCE EVEN MORE!
SALESFORCE: THE WORLD'S
No. 1CUSTOMER RELATIONSHIPMANAGEMENT
SYSTEM!
MARKETING POWER FOR YOUR
13. ADDED VALUE
FOR YOUR CUSTOMERS
INCREASED SALES THROUGH
NEW AND LOYAL CUSTOMERS
GOAL:INCREASED SALES
5% - 15%
UNIQUE
TOOLS TO INCREASE SALES
CASHBACK (UP TO 5%)
WITH EVERY PURCHASE*
SHOPPING POINTS*
FOR SHOPPING POINT DEALS
FRIENDSHIP BONUS
Up to 2 x 0.5% of the
purchase volume from direct and
indirect recommendations
PS
EFFECTIVE COMMUNICATION
ON OFFERS
FROM NOW ON YOU CAN...
... find out more
about your customers
Age, gender, shopping habits, etc.
... communicate with
your customers regularly
Newsletters, SMS, social media, etc.
... reward your
loyal customers effectively
Special Offers, birthday newsletters, etc.
... Make decisions
based on facts
Evaluations and sales development etc.
... gain new customers
From other companies, chain stores, online shops
and even from your direct competitors
... compete against large
companies and online shops
With regards to retaining and acquiring customers
... assess how satisfied
your customers are
Customer surveys to improve your performance
?
14. TARGETED AND PREDICTABLE SALES INCREASE!
paid to LYONESS (using a Margin Rate
of 10%, which varies depending on the sector)
$1,500.00*
Loyalty Merchants
Non-Loyalty Merchants
CLASSIC
MARKETING
PURCHASES FROM
LYONESS CUSTOMERS
UNIQUE
FAIRSALES ORIENTEDMARGIN RATES
MARKETING COSTS
ONLY WHEN SALES ARE MADE!
The majority of the Margin Rate paid to
Lyoness goes back to your customers
=
RETAINING LOYAL
CUSTOMERS
PS
CASHBACK
SHOPPING POINTS
+
REFERRAL MARKETING
inc. FRIENDSHIP BONUS
ADMINISTRATION
*
$15,000.00
RESULT
$1,500.00
NEWSPAPER
ADVERTISEMENTS
Example:
RESULT
SALES = ?
NEWSPAPER
ADVERTISEMENTS
SALES =
15. CUSTOMERS USE THEIR CARDS
IN ALL SECTORS
ADDITIONAL INCOME OPPORTUNITY FOR YOU!
WHATdo you earn
when your customers shop
at other stores?
As a Loyalty Merchant
you can do just that WITH
IMMEDIATE EFFECT!
EARN MONEY FROM
PURCHASES MADE
by customers who you have registered
when they shop at:
Hundreds of chain stores
Thousands of Online Shops
Tens of thousands of SMEs
Building material
Hotel
Electronics
Restaurants
Clothing
Cosmetics
Furniture & Homeware
Fuel
Travel & Flights
Groceries
Sports equipment Books & Games
Cars
Building & Renovation Energy
... AND YOU BENEFIT TOO!
GLOBAL AND MULTI-SECTOR SHOPPING BENEFITS FOR YOUR CUSTOMERS ...
16. YOUR DECISION TO ACQUIRE THAT
COMPETITIVE EDGE!
PS
BASIC TOOLS
CUSTOMER REGISTRATION,
AND RECORDING SALES
SERVICE PACK
BASIC
MARKETING FEATURES
SOLUTION PACK
HIGH PERFORMANCE TOOLS
TO INCREASE SALES
NEW AND LOYAL CUSTOMERS THROUGH INTELLIGENT TOOLS
BASIC
STATISTICS MODULE
SHOPPING POINT
DEAL MODULE
SERVICE
COMING SOON: Online Vouchers
ADVANCED
STATISTICS MODULE
CUSTOMER SATISFACTION
SURVEY MODULE
CUSTOMER RELATIONSHIP
MANAGEMENT (CRM) MODULE
INCLUDES LYONESS
SERVICE PACK
LOYALTY
START
TODAYAND ACTIVATE ADDITIONALREVENUE POTENTIAL
CASHBACK POINT
Cashback Card
PROGRAM
88%of companies that invest in customer
loyalty are more profitable than
their competitors.
Quelle: Deloitte
CONNECTION TO THE INTERNATIONAL
LOYALTY MERCHANT AND CUSTOMER
NETWORK
CO-BRANDED CARDS & FLYERS
inc. LOGO PRINT & BARCODE 250 pcs.
MTERM TABLET inc. STAND 1 pc.
VARIOUS
POS MATERIAL
SME LOUNGE
(MANAGEMENT TOOL) (ONLINE)
17. CONVINCING
SUCCESS!
AUTHENTIC
SUCCESSFUL
HONEST
MOTIVATING
INTERNATIONAL
INCREDIBLE
RESULTS -WORLDWIDE!
“I have been working
successfully together with
Lyoness for years. Innovative
technology and the employees‘
top know-how support me
with my daily business!“
(Matthias Gassner, Hotel Bräurup)
“As a Loyalty Merchant with Lyoness, I
can conduct my own marketing easily
and cost-effective. Without hiring an
agency, I can plan my sales and obtain
a competitive advantage.“
(Klaus Natter, Food Industry)
“Due to the strong competition in this
sector, it is very important to me that
customers notice me. Lyoness supports
businesses in achieving this.“
(Gertrud Gosnik, Beauty Salon)
VIDEOS FROM SMEs FOR SMEs
Lyoness for Merchants
SME CHANNEL
LOYALTYPROGRAM.COM
