9. TruCast Case Study - "Engaging with social media is not an option for marketers today—it's an imperative…using Visible Technologies' TruCast platform, we're able to create social media marketing programs that actively engage customers in a dialogue with one another, and then track and measure the effectiveness of these programs to drive sales and build brand value." Marty Collins, Microsoft Group Marketing Manager, Windows Interactive and Digital Marketing Product & Market Research Marketers Advertisers Public Relations Customer Service Human Resources Enterprise Investor Relations
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Notes de l'éditeur
Zune Media Player main menu…. Being social is now a medium….but it’s different from other media, because it’s also a way that ideas about media are transmitted….Facebook’s idea of “user generated programming”. .....with Social Media, is the Message also the Medium? In other words, is the act of being social now like the act of singing, or acting or painting? Can someone be better at it? i.e., more friends, more influence, GO TO TRUCAST DEMO…..better reputation?