SlideShare une entreprise Scribd logo

Twitter for Business, Marketing, Branding and Communication

•
•
Gravity Summit
Gravity Summit

Twitter for Business, Marketing, Branding and Communication. Gravity Summit Presentation by Rodney Rumford: Founder of Gravity Summit.

Technologie
1  sur  39
Twitter & Facebook For Business, Marketing, Branding & Communication Rodney Rumford
Facebook Marketing Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook is Most Popular with Youth BUT… Over 35 is Fastest Growing
Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile Ad Placement
Tight Audience Ad Targeting
Marketing Opportunities: Extend The Success of Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Concept “ Conversation is the new online Currency. Twitter is a Goldmine of Conversations. Engage in Real Conversations and the Business Value will become Crystal Clear”
Twitter Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Twitter Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],!
Why You Should Care! ,[object Object],[object Object],[object Object],[object Object]
User Behavior Survey ,[object Object],[object Object],[object Object]
Branding & Marketing Survey ,[object Object],[object Object]
Twitter Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Every Users Voice Has Influence
Twitter is a Particle Accelerator ,[object Object]
Twitter Micro-Sharing
Micro-Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Marketplace Eco-System ,[object Object],[object Object]
These Are Your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand & Product Evangelists ,[object Object],[object Object],[object Object]
Brand Detractors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7 Deadly Twitter Sins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Stories & Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 Big Brands on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Page Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Business Use Cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Twitter For Polls/Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Example: Motrin Snowball ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging vs. Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Credit: Gaping Void
Retweet Reach Flow Destination Site: Desired Action Response Retweet Extended Reach Total Retweet with Secondary Layer Network Retweet with First Layer Network Original Tweet
1 st Level Retweet Reach & Amp
Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ?
It is Not a Campaign Tweet Tweet Tweet “ Engage in Real Conversations and the Business Value will become Crystal Clear”

Recommandé

Making A M A T E
Making A M A T EMaking A M A T E
Making A M A T ENonprofitrules
 
Ninestep
NinestepNinestep
NinestepNonprofitrules
 
Social Media Presentation Part 2
Social Media Presentation Part 2Social Media Presentation Part 2
Social Media Presentation Part 2Bonfire Marketing Company
 
Mesh Conference on Influence
Mesh Conference on InfluenceMesh Conference on Influence
Mesh Conference on InfluenceValeria Maltoni
 
Using social media to sell web hosting
Using social media to sell web hostingUsing social media to sell web hosting
Using social media to sell web hostingheartinternet
 
How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueMass Transmit
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 

Recommandé

Making A M A T E
Making A M A T EMaking A M A T E
Making A M A T ENonprofitrules
 
Ninestep
NinestepNinestep
NinestepNonprofitrules
 
Social Media Presentation Part 2
Social Media Presentation Part 2Social Media Presentation Part 2
Social Media Presentation Part 2Bonfire Marketing Company
 
Mesh Conference on Influence
Mesh Conference on InfluenceMesh Conference on Influence
Mesh Conference on InfluenceValeria Maltoni
 
Using social media to sell web hosting
Using social media to sell web hostingUsing social media to sell web hosting
Using social media to sell web hostingheartinternet
 
How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueMass Transmit
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailMaximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailStrongView
 
VARTECH Social Media Presentation Deck
VARTECH Social Media Presentation DeckVARTECH Social Media Presentation Deck
VARTECH Social Media Presentation DeckJames Korte
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingArun Pattnaik
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesJuliann Grant
 
Social Media
Social MediaSocial Media
Social MediaHeather Shipley
 
Moving the Needle with Social Media
Moving the Needle with Social MediaMoving the Needle with Social Media
Moving the Needle with Social MediaStrongView
 
Jason Breed
Jason BreedJason Breed
Jason BreedSocialMediaPlus
 
Digital toolkit 1
Digital toolkit 1Digital toolkit 1
Digital toolkit 1Hayden Sutherland
 
The Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderThe Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderMarshall Sponder
 
Social Media Marketing and Internet Reputation Management for Car Dealers
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing and Internet Reputation Management for Car Dealers
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
 
From Listening to Action: Social CRM
From Listening to Action: Social CRMFrom Listening to Action: Social CRM
From Listening to Action: Social CRMLou Ordorica
 
Get Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGet Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGSW Consulting Group
 
An Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterAn Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterChris Baccus
 
Blogging: the most effective social strategy
Blogging: the most effective social strategyBlogging: the most effective social strategy
Blogging: the most effective social strategyChantelle Flannery
 
This Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignThis Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignErin Korogodsky
 
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
 
Blogging Conversation - Northwest Indiana Tweetup 111110
Blogging Conversation - Northwest Indiana Tweetup 111110Blogging Conversation - Northwest Indiana Tweetup 111110
Blogging Conversation - Northwest Indiana Tweetup 111110Chantelle Flannery
 
The Social Side of Business - Executive Women International Indianapolis 01/1...
The Social Side of Business - Executive Women International Indianapolis 01/1...The Social Side of Business - Executive Women International Indianapolis 01/1...
The Social Side of Business - Executive Women International Indianapolis 01/1...Chantelle Flannery
 
Branding and communication session
Branding and communication sessionBranding and communication session
Branding and communication sessionpresentation_slide
 
Strategic Branding and Communication
Strategic Branding and CommunicationStrategic Branding and Communication
Strategic Branding and CommunicationGreenBizNetwork
 

Contenu connexe

Tendances

Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailMaximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailStrongView
 
VARTECH Social Media Presentation Deck
VARTECH Social Media Presentation DeckVARTECH Social Media Presentation Deck
VARTECH Social Media Presentation DeckJames Korte
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingArun Pattnaik
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesJuliann Grant
 
Moving the Needle with Social Media
Moving the Needle with Social MediaMoving the Needle with Social Media
Moving the Needle with Social MediaStrongView
 
The Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderThe Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderMarshall Sponder
 
Social Media Marketing and Internet Reputation Management for Car Dealers
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing and Internet Reputation Management for Car Dealers
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
 
From Listening to Action: Social CRM
From Listening to Action: Social CRMFrom Listening to Action: Social CRM
From Listening to Action: Social CRMLou Ordorica
 
Get Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGet Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGSW Consulting Group
 
An Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterAn Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterChris Baccus
 
Blogging: the most effective social strategy
Blogging: the most effective social strategyBlogging: the most effective social strategy
Blogging: the most effective social strategyChantelle Flannery
 
This Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignThis Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignErin Korogodsky
 
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
 
Blogging Conversation - Northwest Indiana Tweetup 111110
Blogging Conversation - Northwest Indiana Tweetup 111110Blogging Conversation - Northwest Indiana Tweetup 111110
Blogging Conversation - Northwest Indiana Tweetup 111110Chantelle Flannery
 
The Social Side of Business - Executive Women International Indianapolis 01/1...
The Social Side of Business - Executive Women International Indianapolis 01/1...The Social Side of Business - Executive Women International Indianapolis 01/1...
The Social Side of Business - Executive Women International Indianapolis 01/1...Chantelle Flannery
 

Tendances (20)

Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailMaximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
 
VARTECH Social Media Presentation Deck
VARTECH Social Media Presentation DeckVARTECH Social Media Presentation Deck
VARTECH Social Media Presentation Deck
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online Communities
 
Social Media
Social MediaSocial Media
Social Media
 
Moving the Needle with Social Media
Moving the Needle with Social MediaMoving the Needle with Social Media
Moving the Needle with Social Media
 
Jason Breed
Jason BreedJason Breed
Jason Breed
 
Digital toolkit 1
Digital toolkit 1Digital toolkit 1
Digital toolkit 1
 
The Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderThe Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring Marshallsponder
 
Social Media Marketing and Internet Reputation Management for Car Dealers
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing and Internet Reputation Management for Car Dealers
Social Media Marketing and Internet Reputation Management for Car Dealers
 
From Listening to Action: Social CRM
From Listening to Action: Social CRMFrom Listening to Action: Social CRM
From Listening to Action: Social CRM
 
Get Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGet Smart Web Social Media Introduction
Get Smart Web Social Media Introduction
 
An Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterAn Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at Twitter
 
Blogging: the most effective social strategy
Blogging: the most effective social strategyBlogging: the most effective social strategy
Blogging: the most effective social strategy
 
This Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignThis Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
This Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign
 
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social Traffic
 
Blogging Conversation - Northwest Indiana Tweetup 111110
Blogging Conversation - Northwest Indiana Tweetup 111110Blogging Conversation - Northwest Indiana Tweetup 111110
Blogging Conversation - Northwest Indiana Tweetup 111110
 
The Social Side of Business - Executive Women International Indianapolis 01/1...
The Social Side of Business - Executive Women International Indianapolis 01/1...The Social Side of Business - Executive Women International Indianapolis 01/1...
The Social Side of Business - Executive Women International Indianapolis 01/1...
 

En vedette

Branding and communication session
Branding and communication sessionBranding and communication session
Branding and communication sessionpresentation_slide
 
Strategic Branding and Communication
Strategic Branding and CommunicationStrategic Branding and Communication
Strategic Branding and CommunicationGreenBizNetwork
 
Branding and Communication Goals in Web Application Requirements
Branding and Communication Goals in Web Application RequirementsBranding and Communication Goals in Web Application Requirements
Branding and Communication Goals in Web Application Requirementsbolk
 
Branding and communication
Branding and communication Branding and communication
Branding and communication Abir Hossain
 
PMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi Foundation
PMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi FoundationPMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi Foundation
PMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi FoundationSUNAINA SAMRIDDHI FOUNDATION
 
About Socialbrite
About SocialbriteAbout Socialbrite
About SocialbriteJD Lasica
 
Digital First Structure JLMC
Digital First Structure JLMCDigital First Structure JLMC
Digital First Structure JLMCSteve Buttry
 
Move the Needle: How to activate your supporters
Move the Needle: How to activate your supportersMove the Needle: How to activate your supporters
Move the Needle: How to activate your supportersJD Lasica
 
Использование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаИспользование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаSocial Media Club Moscow
 
Link Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisLink Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisPablo Augusto
 
7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track7 Startup Metrics That You Must Track
7 Startup Metrics That You Must TrackKPI Alerts
 
CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011UpVentures
 
Foundation center
Foundation centerFoundation center
Foundation centerJD Lasica
 
Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategyJD Lasica
 
The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009jeannieodza
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite teamJD Lasica
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?JD Lasica
 
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationKeeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationShannon Myers
 
How to write effective news releases
How to write effective news releasesHow to write effective news releases
How to write effective news releasesTrish Freshwater
 

En vedette (20)

Branding and communication session
Branding and communication sessionBranding and communication session
Branding and communication session
 
Strategic Branding and Communication
Strategic Branding and CommunicationStrategic Branding and Communication
Strategic Branding and Communication
 
Branding and Communication Goals in Web Application Requirements
Branding and Communication Goals in Web Application RequirementsBranding and Communication Goals in Web Application Requirements
Branding and Communication Goals in Web Application Requirements
 
Branding and communication
Branding and communication Branding and communication
Branding and communication
 
PMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi Foundation
PMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi FoundationPMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi Foundation
PMKVY 2.0 - Branding and communication guidelines - Sunaina Samriddhi Foundation
 
About Socialbrite
About SocialbriteAbout Socialbrite
About Socialbrite
 
Digital First Structure JLMC
Digital First Structure JLMCDigital First Structure JLMC
Digital First Structure JLMC
 
Move the Needle: How to activate your supporters
Move the Needle: How to activate your supportersMove the Needle: How to activate your supporters
Move the Needle: How to activate your supporters
 
Использование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаИспользование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнеса
 
Link Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisLink Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias Sociais
 
7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track
 
CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011
 
Foundation center
Foundation centerFoundation center
Foundation center
 
Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategy
 
The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite team
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationKeeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
 
How to write effective news releases
How to write effective news releasesHow to write effective news releases
How to write effective news releases
 

Similaire à Twitter for Business, Marketing, Branding and Communication

Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers SeminarShashi Bellamkonda
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationTheresaAyers
 
The New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to PullThe New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
 
How Social Media is Changing the Way We Communicate
How Social Media is Changing the Way We CommunicateHow Social Media is Changing the Way We Communicate
How Social Media is Changing the Way We CommunicateSwoop Digital
 
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra FathiMaximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra FathiSandra Fathi
 
Brs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceBrs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceThinkBRS
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Salesbrandon_lake
 
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comTopRank Marketing Agency
 
Social Media ROI Webinar Larry Weber and Crowd Factory
Social Media ROI Webinar Larry Weber and Crowd FactorySocial Media ROI Webinar Larry Weber and Crowd Factory
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
 

Similaire à Twitter for Business, Marketing, Branding and Communication (20)

Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
The New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to PullThe New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to Pull
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
ECM-Social-Media-Strategy-Week2
ECM-Social-Media-Strategy-Week2ECM-Social-Media-Strategy-Week2
ECM-Social-Media-Strategy-Week2
 
TWTRCON Twitter 101 Keynote
TWTRCON Twitter 101 KeynoteTWTRCON Twitter 101 Keynote
TWTRCON Twitter 101 Keynote
 
How Social Media is Changing the Way We Communicate
How Social Media is Changing the Way We CommunicateHow Social Media is Changing the Way We Communicate
How Social Media is Changing the Way We Communicate
 
Twitter for Business 101
Twitter for Business 101Twitter for Business 101
Twitter for Business 101
 
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra FathiMaximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
 
Brs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceBrs Presents Social Media In The Work Place
Brs Presents Social Media In The Work Place
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales
 
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedIn
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
Social Media ROI Webinar Larry Weber and Crowd Factory
Social Media ROI Webinar Larry Weber and Crowd FactorySocial Media ROI Webinar Larry Weber and Crowd Factory
Social Media ROI Webinar Larry Weber and Crowd Factory
 

Dernier

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 

Dernier (20)

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Twitter for Business, Marketing, Branding and Communication

  • 1. Twitter & Facebook For Business, Marketing, Branding & Communication Rodney Rumford
  • 2.
  • 3. Facebook is Most Popular with Youth BUT… Over 35 is Fastest Growing
  • 4.
  • 6. Tight Audience Ad Targeting
  • 7.
  • 8. Critical Concept “ Conversation is the new online Currency. Twitter is a Goldmine of Conversations. Engage in Real Conversations and the Business Value will become Crystal Clear”
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Every Users Voice Has Influence
  • 17.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Retweet Reach Flow Destination Site: Desired Action Response Retweet Extended Reach Total Retweet with Secondary Layer Network Retweet with First Layer Network Original Tweet
  • 35. 1 st Level Retweet Reach & Amp
  • 36. Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers
  • 37.
  • 39. It is Not a Campaign Tweet Tweet Tweet “ Engage in Real Conversations and the Business Value will become Crystal Clear”