Selected highlights from a November 2015 presentation in Los Angeles, CA. Receive more free insights: www.greenlightvr.com/newsletter

1. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
Clifton Dawson, CEO
Insert Sub-Title
&
Add Talk-Specific Image
What Americans Really Think About VR
Highlights from our
2015 U.S. Consumer Report
1
Prepared with
Full Report Available Now: www.greenlightvr.com/reports/all

2. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
4 Things New Industry Analysts Should Know
● Is VR Just About Oculus?
● Will Average Consumers Adopt VR?
● Should Marketers Care About VR?
● What Sorts of VR Content Will Resonate?
2
$$$
Invested?
# of
Headsets?
Marketing
ROI?
2020:
$30B+

3. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 3
Consumer Study Methodology
● 2,282 respondents
● Evenly distributed
○ Kids 10-17
○ Parents
○ Adults 18-61+
● US Census on key demos
● Non-probability sample
I’ve never seen anything this comprehensive. There are tens of thousands of data points
to analyze for incredible insight.
Aaron Burch, President of Touchstone Research

4. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 4
Is VR Just About Oculus?

5. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 5
Most Consumers Are Brand Agnostic

6. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 6
Of Those Interested, Samsung & Sony Are Tied

7. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 7
Console HMDs Will Be Especially Popular

8. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 8
Will Average Consumers Adopt VR?

9. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 9
“Too Expensive” is Top Concern

10. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
Most Consumers Will Need Low-End VR Experiences
10

11. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 11
Should Marketers Care About VR?

12. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 12
Most are Interested; Many Excited

13. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 13
51% of Gen Z Say They Love Virtual Reality

14. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 14
74% See VR As A Social Entertainment

15. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 15
What Do We Know About VR Content Preferences?

16. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 16
Gaming vs. Travel

17. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 17
Pssst Developers... Racing VR Content Wanted

18. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 18
Racing Games Wanted Across Generations

19. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 19
Action & Sci-Fi Can Be Attractive Cinematic Genre

20. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL. 20
Takeaways
● Most consumers are currently brand agnostic
● Console owners are most likely to purchase a HMD
● Many top HMDs will be too expensive at launch
● Gen Z consumers should be early targets
● Marketers should think of VR as a social product, as
either enabling direct interaction between
individuals or as the indirect result of a great
experience.

21. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
Available Now: greenlightvr.com/reports/all
21
● Includes call with research analyst for insights deep dive
● Custom analysis available
● Talk to us about our U.K. and APAC consumer studies

22. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
A Very Special Thank You
22
Touchstone Research is one of the most experienced and advanced online research firms. Touchstone’s
made its mark with innovative, leading-edge technical solutions, excellence in customer service and
product delivery. The company offers a full range of services including full-service quantitative and
qualitative studies, app testing, ethnographies and digital research.
For more information, visit www.touchstoneresearch.com.
Study partner:

23. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
We Are Greenlight VR
23

24. © COPYRIGHT 2015. GREENLIGHT VR, INC. PROPRIETARY AND CONFIDENTIAL.
research@greenlightvr.com
@GreenlightVR
greenlightvr.com
Want More? Get In Touch
24