How to improve your Position in Google and Yahoo - Camchal Santiago, Aug. 07

How to improve your position in Google and Yahoo? Dirk Röttges Hess y Röttges Marketing Solutions Ltda. www.hyr-marketing.com Santiago de Chile, 09.08.2007

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most important Factors that influence your position in the Search Engines

Background Google and Yahoo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google the Global Market Leader in Search Engines today has a higher market value than Bayer, BASF and BMW together

Background Google and Yahoo Google has the biggest market share in the European and US Market Usage Share June 07, Germany Usage Share Mai 07, USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Make sure you understand how your customers search you!

Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Clean HTML, relevant Content and no Content hidden in Flash!

Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The more relevant high quality links you have the better your Link Popularity! - Editorial Task -

Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Important: Websites have to be designed for Human Beings not for Search Engines!

Facts on Chilean Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lots of websites are in isolation – Google can’t find or read them!

How to improve your Link Popularity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Make sure you include the Search Phrases in the Link Title

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content is King!!!

Evaluate your website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Practice!!!

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to improve your Position in Google and Yahoo - Camchal Santiago, Aug. 07

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How to improve your Position in Google and Yahoo - Camchal Santiago, Aug. 07