As well as,seven C`s of communication is most important for communiction.It has massive role in effective communication...

1. DELEIVERED BY:
HAFEEZULLAH BALOCH
MUETSZAB KHAIRPUR CAMPUS KHAIRPUR MIR`S

2. •Seven C’salso known as “Principles Of
Effective Communication”
•Provide guideline to compose effective written
or oral message
•Seven C’shave wide scope because these are
applicable for each and every one during the
course of a whole day
IMPORTANCE OF SEVEN C’S

3. •Completeness
•Concreteness
•Conciseness
•Courtesy
•Clarity
•Consideration
•Correctness
THE SEVEN C’S

4. •By completeness means “the message must bear
all the necessary information to bring your desire
response”
•It should be able to answer all “5’w’s”i.e. What,
Who ,When, Where and Why
•Provide all necessary information
•Give something extra when desired
•Should help to build better good will
1.COMPLETENESS

5. •Bad Example
•Hi everyone,
•I just wanted to send you all a reminder about the meeting
we're having tomorrow! See you then,
•Good Example
•Hi everyone,
•I just wanted to remind you about tomorrow's meeting on
the new telecommuting policies. The meeting will be at 10:00
a.m. in the second-level conference room. Please let me know
if you can't attend.
• See you then,
EXAMPLE

6. •Conciseness means message contains the
information only relating to the topic.
•Eliminate wordy expressions
•Saves time of both sender and receiver
•Avoid unnecessary repetition
•Concise message is more appealing and
comprehensible to the receiver/ audience
2.CONCISENESS

7. •This includes avoiding overdose of language
• and usage of idioms.
• Here’s a sentence:
•“We bought jackets which were made of
leather”.
•This sentence can be written concisely like this:
•“We bought leatherjackets”.
EXAMPLE

8. •Concreteness is being definite, vivid and specific
rather than general and repetitive.
•Some important points:
•Using specific facts and figures
•Selection of image building words
•Put actions in your words
•When the message is concrete then your
audience has a clear picture of what you're telling
3. CONCRETENESS

9. •Bad Example
•Consider this advertising copy:
•The Lunchbox Wizard willsave your time every day.
•Astatement like this probably won't sell many of these products. There's no
passion, no vivid detail, nothing that creates emotion, and nothing that tells
people in the audience whythey should care. This message isn't concrete
enough to make a difference.
•Good Example
•How much time do you spend every day packing your kids'
•lunches? No more! Just take acomplete Lunchbox Wizard
•from your refrigerator each day to give your kids a healthy lunch
EXAMPLE

10. •In consideration speaker need to focus on
audience interest and attention.intention.
•Visualizing receiver’s problems , desires ,
emotions and his/her response.
•Shows audience benefit.
•During consideration we have to understand the
level of receiver.
4.CONSIDERATION

11. •Emphasizewith the audienceandexhibit interstin the
audiencethis will stimulatea positiveactionfromthe
audience.
•Showoptimismtowardsyouraudienceemphasizeon
whatis possibleratherthan whatis impossiblelay stress
on positivewordssuch as jovial,committed,thanks,
warm,healthy,help, etc
EXAMPLE

12. •Courtesy means “Doing well with good
intentions”
•Courtesy means not only thinking about receiver
but also valuing his/her feelings, emotions &
attitudes
•Courteous message is positive and focused at
receiver/audience
•Use of nondiscriminatory expressions
5. COURTESY

13. •Aperson wants to draw out money from the
• bank but the bank is closed. The manager can
• either say,
•”The bank is closed.”
• Or
• ”You can draw the money tomorrow”.
EXAMPLE

14. •Clarity means use of simple language and easy
sentence structure in composing the message
•Clarity also means to be clear about your goal or
message when talking to someone
•Use of simple words rather than jargon words
•Use image building words.
•Use of active voice
•Stimulate the receiver for an action
6.CLARITY

15. •Here are some examples that show how simple
• and clear words can be used instead of difficult
• words.
•After can be used instead of subsequent.
•Example can be used instead of E.g.
EXAMPLE

16. •Correctness in communication implies that there
are no grammatical errors in communication
•Use the right level of writing. (Formal, Informal,
Substandard)
•Use effective writing mechanisms. (Handwriting,
font, format, punctuation, visual aids)
•Should create positive and pleasure effect on
reader or listener
7.CORRECTNESS

17. •Hi ,
•Thanks so much for meeting me at lunch today!
• I enjoyed our conservation, and I'm looking
•forward to moving ahead on our project. I'm
•sure that the two-weak deadline won't be an
• issue.
•Thanks again, and I'll speak to you soon!
EXAMPLE

18.  Thank you