Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)
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Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)
- 2. HIGHER ED
- 5. “DATA IS THE NEW OIL” - @TOMMER
- 6. “WHY DON’T I OWN THIS?”
- 7. THE “CHAR LORO” PROJECT
- 8. SUCCESSES • AMONG THE MOST INFLUENTIAL HIGHER ED BRANDS • HIGHEST RISE OF APPLICATIONS IN ONTARIO • MODEL REPLICATED AT OTHER INSTITUTIONS • SPINOFF TO STARTUP
- 10. APP GRAVEYARD
- 11. BRANDS ARE WASTING TIME
- 12. BRANDS ARE LOSING MONEY
- 14. NEED TO BE MORE STRATEGIC
- 15. SAVE TIME & MONEY
- 16. STAY RELEVANT
- 17. CAPTURE BIG DATA
- 19. NO SOCIAL MEDIA MASS EXODUS
- 20. BIG DATA BECOMES EASIER TO MANAGE
- 21. BIG DATA IS THE NEW OIL. BUT LIKE OIL YOU'VE GOT TO REFINE IT. ON ITS OWN DATA ISN'T USEFUL. WHAT YOU DO WITH IT IS IMPORTANT. @TOMMER
- 22. PERSONALISATION
- 23. VISUAL MARKETING
- 25. THE END OF PRIVACY
- 26. “THE TRUE COST OF REMAINING ANONYMOUS, THEN, MIGHT BE IRRELEVANCE.” ERIC SCHMIDT & JARED COHEN THE NEW DIGITAL AGE
- 29. “YOU HAVE TO USE THIS NEW APP!” ARE MY STUDENTS THERE? CAN I USE IT TO EXTEND MY BRAND PRESENCE? DOES IT HAVE STORYTELLING POTENTIAL? WHAT’S THE RETURN ON IT? WILL IT STILL BE AROUND IN A YEAR?
- 30. WHY DO SOME APPS FAIL?
- 31. BAD TIMING
- 33. POOR DESIGN
- 34. POOR MANAGEMENT
- 35. WHY DO SOME APPS SUCCEED?
- 36. FILLS A VACUUM
- 37. DOES ONE THING EXTREMELY WELL
- 39. SEMANTIC WEB
- 40. “TECHNOLOGY HAS REMOVED THE TECHNOLOGY FROM THE TECHNOLOGY.” @MITCHJOEL
- 41. APP WARS
- 42. VIDEO SHARING
- 43. VERDICT: VIDEO SHARING HOT • YOUTUBE (DOMINANT) • TOUT (60% MKT) • VINE (POTENTIAL) • INSTAGRAM (YIKES!) NOT • SOCIALCAM • CINEMAGRAM • VIDDY BEING FIRST OUT OF THE GATES IS CRUCIAL. BEING ATTACHED TO A MEDIA GIANT ALSO HELPS.
- 44. PHOTO SHARING
- 45. VERDICT: PHOTO SHARING HOT • INSTAGRAM (76% MKT) • PINTEREST (GROWTH) NOT • FANCY (HALF-BAKED) CRITICAL MASS ENABLES PINTEREST TO DRINK FANCY’S MILKSHAKE (AND OTHER COMPETITORS, FOR THAT MATTER)
- 46. PROFESSIONAL
- 47. VERDICT: PROFESSIONAL HOT • LINKEDIN (90% MKT) NOT • BRANCHOUT • GLASSDOOR THERE’S SIMPLY NO PIE LEFT ON THE PROFESSIONAL SOCIAL NETWORK PLATE.
- 48. SOCIAL DISCOVERY
- 49. VERDICT: SOCIAL DISCOVERY HOT • SONAR • BANJO • HIGHLIGHT NOT • GLANCEE (FACEBOOK) THIS NICHE IS RIPE FOR THE TAKING. BUT BE WATCHFUL OF THE GIANTS SITTING ON THE SIDES.
- 50. MEDIA DISCOVERY
- 51. VERDICT: MEDIA DISCOVERY HOT • GOODREADS (AMAZON) NOT • VIGGLE (BURDENED) • GETGLUE (BURDENED) FOR PETE’S SAKE, DO SOMETHING WITH THE DATA!
- 52. “BIG DATA IS A FIRE HOSE, AND MOST OF US ARE TRYING TO PUT IT IN A TEACUP.” @TOMMER
- 53. MUSIC DISCOVERY
- 54. VERDICT: MUSIC DISCOVERY HOT • SOUNDCLOUD (50% MKT) • PANDORA (30% MKT) • TUNIGO (SPOTIFY) NOT • PING (COME ON, APPLE…) • TWITTER (TOO LATE & IMPERSONAL) THE MARKET IS PRIMED. NOW IT ALL COMES DOWN TO CONTENT SELECTION AND USER POWER TO TIP THE SCALES.
- 55. VIDEO DISCOVERY
- 56. VERDICT: VIDEO DISCOVERY HOT • YOUTUBE (70% MKT) NOT • VIMEO (NICE TRY) • VEOH (BANKRUPT) • KYTE (HUH?) • VEVO (LOL) YOUTUBE IS SYNONYMOUS WITH ONLINE VIDEO.
- 58. VERDICT: LOCATION DISCOVERY HOT • FOURSQUARE (95% MKT) • YELP (ENGINE) NOT • GOWALLA (FACEBOOK) DO ONE THING EXTREMELY WELL.
- 60. VERDICT: EPHEMERAL MESSAGING HOT • SNAPCHAT (GROWTH) NOT • FACEBOOK POKE • WICKR • BLINK TEENS ARE WEARY OF MARKTERS AND PRIVACY ISSUES…AND THEY LOVE SEXTING.
- 61. MICRO BLOGGING
- 62. VERDICT: MICRO BLOGGING HOT • TUMBLR (LOYALTY) • TWITTER (86% MKT) NOT • POSTEROUS (TWITTER) • JAIKU (NEGLECTED) THE DEFINITION OF MICRO BLOGGING IS CHANGING. PLENTY OF SPACE FOR INNOVATION.
- 63. SOCIAL NETWORKS
- 64. VERDICT: SOCIAL NETWORKS HOT • FACEBOOK (72% MKT) • GOOGLE+ (GROWTH) NOT • MYSPACE (DOA) • PATH (DYING) • PHEED (TOO LATE) THERE WON’T BE ANOTHER FACEBOOK. FACEBOOK IS ALREADY THE NEXT FACEBOOK.
- 71. 1) MEASURE AGAINST YOUR GOALS
- 72. 2) IDENTIFY DATA POINTS TO COLLECT
- 73. 3) GATHER YOUR PORTFOLIO
- 74. 4) LIST YOUR CONTENT
- 75. 5) CONNECT CONTENT W/ CHANNEL
- 76. 6) SKETCH CONTENT FLOW
- 78. 8) ALLOCATE THE BEST RESOURCES
- 79. 9) FOCUS ON METRICS
- 80. RECAP ANTICIPATING • PLATFORMS WILL INNOVATE AROUND THESE FACTORS: 1. SIMPLE 2. IMMEDIATE 3. SOCIAL 4. INTEGRATED 5. PERSONALIZED RECOGNIZING • FAMILIARIZE YOURSELF WITH WHY APPS SUCCEED OR FAIL • PRACTICE REVERSE MENTORING • STUDY COMPANY FUNDAMENTALS • STAY ABREAST OF INDUSTRY TRENDS INTEGRATING • MEASURE AGAINST YOUR GOALS • IDENTIFY DATA POINTS TO COLLECT • GATHER YOUR PORTFOLIO • LIST YOUR CONTENT • CONNECT CONTENT WITH CHANNEL • SKETCH CONTENT FLOW • CONSISTENT BRANDING • ALLOCATE THE BEST RESOURCES • FOCUS ON METRICS
- 81. CONCLUSION
Notes de l'éditeur
- Rule of 3
- 38,000 students, 100+ programs, Downtown Toronto
- We now know with certainty what the point of all of this has been…data.Oil is a commodity that needs to be collected, refined and integral to lubricating progress and innovation.
- I’m so far removed from the student experience that I had to enlist one of our best and brightest, a true influencer to delve into the world and produce a report.
- Trail of indexed, searchable and sharable shells of brand presences, which reflect on the brand.
- Did anyone go to SXSW?Biggest theme was Big Data…marketing/tech community came to a consensus that all of our social activity is yielding something substantial and transformative.
- Social logins as passports to the rest of the internet (via social checkins)For another competitor to enter into the space, there has to be a very strong value proposition:AdsEmphasis on branded contentStable design & functionality (not as many rapid changes)
- Talk about DieselTalk about Aldo E-Mail
- Tradeoff between the ability to participate in the app ecosystem.If the product is free, you are the product.
- Interaction: I'm telling you to download an app. It's the next big thing in social media. What are some considerations you make about the app itself? Tell me about an app an app on your phone?
- Via.me
- VimeoAirtime
- Snapchat
- Facebook Home
- Graph search
- Tout: 2011
- Simplicity is key
- Add Quora
- Facebook bought Glancee
- Success when connected to a purchasing mechanism.GetGlue doesn’t do anything with my data.
- The challenge here is that media executives are sitting around the table talking about monetizing and they are oblivious to the point of all of this.
- Budget is a reflection of a company’s priorities
- Pagliacci’s
- Yelp and FourSquare need to merge ASAP.
- BlinkSnapchat users upload 3x more photos than Instagram users
- Teens love sexting, and so does Anthony Weiner.Snapchat: 150M pictures DAILY!
- Every social media platform has an element of microblogging in it. And every microblogging proper platform is moving away from it.
- Jaiku was neglected.Posterous sold out too early.
- Twitter evolving into Centralized Social Network
- North America ^WorldwideRenRenOrkutTencent QQ