Fast, faster, fastest : a marketing disruption story

•

3 j'aime•525 vues

Presentation about (digital) marketing disruption and how you can cope with change as a brand. This presentation is based on changes in the high-end jewelry/diamond industry with a big thank you to Philip De Cleen!

Business

Fast Faster
FastestA Marketing Disruption Story
Hans Smellinckx

A mash-up presentation with special thanks to Philip De Cleen

@Hanssmellinckx
Onlinemarketingmanager.be

ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION

Investors:
Leonardo DiCaprio - Actor
Larry Page - GOOGLE
Sergey Brin - GOOGLE
Evan Williams - TWITTER

ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION
SOCIOLOGIC
ACCELERATION

ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION
SOCIOLOGIC
ACCELERATION
RYTHM OF
LIFE

Bron : De Morgen 10/6/15
o.b.v. Ignace Glorieux

TIME = FLUIDE is super fast changing world!
EFFECT….
 Growing insecurity
 Growing indifference
 More stress
ACCELERATION

ACCELERATION
INSTANT GRATIFICTAION
How to save time?

DREAM IT
CREATE IT
TEST IT
LEARN FROM IT!

Every team
Every department
Every manager
Every CEO
ALL COMPANIES

@Hanssmellinckx
Onlinemarketingmanager.be
www.emailmarketing2015.com

Recommandé

29 Ways To Stay Creative - ENG versionVietNam StartUp Magazine

Les membres du Gouvernement Belge Sur Twitter - Etude Augure / 3CAugure Reputation Management

Brains, Games & Behavior ChangeDustin DiTommaso

Motivational Dynamics in Health Behavior Change v2 - 2014Dustin DiTommaso

Motivational Dynamics in Health Behavior Change, v1Dustin DiTommaso

Handling Social Media OverloadMichael Nolan

Twiplomacy 2013: How Heads of International Organisations TweetBurson-Marsteller

¿Cómo tuitean los dirigentes de las organizaciones internacionales?B-M Latam

Recommandé

29 Ways To Stay Creative - ENG versionVietNam StartUp Magazine

Les membres du Gouvernement Belge Sur Twitter - Etude Augure / 3CAugure Reputation Management

Brains, Games & Behavior ChangeDustin DiTommaso

Motivational Dynamics in Health Behavior Change v2 - 2014Dustin DiTommaso

Motivational Dynamics in Health Behavior Change, v1Dustin DiTommaso

Handling Social Media OverloadMichael Nolan

Twiplomacy 2013: How Heads of International Organisations TweetBurson-Marsteller

¿Cómo tuitean los dirigentes de las organizaciones internacionales?B-M Latam

Twiplomacy 2013: How International Organisations TweetBurson-Marsteller

¿Cómo tuitean las organizaciones internacionales? B-M Latam

KTHE - OUR HOUSE IS BURNING: Marketing to the Woke GenerationFalcon.io

Guru. How to end misery at work!AT OUR BEST

How can Twitter be part of your commications planbuechler

Mss deckJon Jones

Stay Curious and Make Some NoiseTroy Dean

BIF10 Story 17.09.14Michael Anton Dila

DSMLF Session with Charlene Li Lauren Kedwell

Disruption is inevitable - how will you face it. Jeff Loehr

The NESTT Framework — Process redesign in 20 daysRoman Abashin

X: The Experience where Business meets Design - Brian SolisBrandwatch

Recovering disruption losses caused by third partiesJasenka Rapajic

Strategic marketing day 2016: Omnichannel & business transformationHans Smellinckx

The private life of an email @ ZEISSHans Smellinckx

Change and Innovation in E-GovernmentRoman Abashin

The Five Horsemen of Digital DisruptionEric Weaver

Paywalls in Germany: Another Brick in the Paywall? Roman Abashin

Everyone talks about Disruption like it's a GOOD THINGEric Weaver

Rotary Alanya: Lecture on Climate Change Hans Joergen Rasmussen

Climate change Seminar - Apptizer lecture, Alanaya 2018 Hans Joergen Rasmussen

10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock

Contenu connexe

Tendances

Twiplomacy 2013: How International Organisations TweetBurson-Marsteller

¿Cómo tuitean las organizaciones internacionales? B-M Latam

KTHE - OUR HOUSE IS BURNING: Marketing to the Woke GenerationFalcon.io

Guru. How to end misery at work!AT OUR BEST

How can Twitter be part of your commications planbuechler

Mss deckJon Jones

Stay Curious and Make Some NoiseTroy Dean

BIF10 Story 17.09.14Michael Anton Dila

Tendances (8)

Twiplomacy 2013: How International Organisations Tweet

¿Cómo tuitean las organizaciones internacionales?

KTHE - OUR HOUSE IS BURNING: Marketing to the Woke Generation

Guru. How to end misery at work!

How can Twitter be part of your commications plan

Mss deck

Stay Curious and Make Some Noise

BIF10 Story 17.09.14

En vedette

DSMLF Session with Charlene Li Lauren Kedwell

Disruption is inevitable - how will you face it. Jeff Loehr

The NESTT Framework — Process redesign in 20 daysRoman Abashin

X: The Experience where Business meets Design - Brian SolisBrandwatch

Recovering disruption losses caused by third partiesJasenka Rapajic

Strategic marketing day 2016: Omnichannel & business transformationHans Smellinckx

The private life of an email @ ZEISSHans Smellinckx

Change and Innovation in E-GovernmentRoman Abashin

The Five Horsemen of Digital DisruptionEric Weaver

Paywalls in Germany: Another Brick in the Paywall? Roman Abashin

Everyone talks about Disruption like it's a GOOD THINGEric Weaver

En vedette (11)

DSMLF Session with Charlene Li

Disruption is inevitable - how will you face it.

The NESTT Framework — Process redesign in 20 days

X: The Experience where Business meets Design - Brian Solis

Recovering disruption losses caused by third parties

Strategic marketing day 2016: Omnichannel & business transformation

The private life of an email @ ZEISS

Change and Innovation in E-Government

The Five Horsemen of Digital Disruption

Paywalls in Germany: Another Brick in the Paywall?

Everyone talks about Disruption like it's a GOOD THING

Similaire à Fast, faster, fastest : a marketing disruption story

Rotary Alanya: Lecture on Climate Change Hans Joergen Rasmussen

Climate change Seminar - Apptizer lecture, Alanaya 2018 Hans Joergen Rasmussen

10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock

CLIMATE CHANGE LECTURE 061115 Alanya HEP UniversityHans Joergen Rasmussen

From Echo Chamber Headlines to Meaningful Content — Sharethrough Native Ad Su...Sharethrough

X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...X-UP / Public Interest

Why We Second Screen During Live TV EventsDr Jillian Ney

Ed Sheeran EssayJacqueline Simpson

The Open Brand: Beyond Green WashingEarthsite

Epic Social Media Win (not fail)Rather Inventive

Social Media Impact on the Nigerian ChurchCarolineWabara.com

Women Who Tech: Building Social MovementsAmy Sample Ward

Glasnost moment for management: Networks, Literacy and Changing OrganisationsAntony Mayfield

Viral Velocity: How to Build Buzz at Record Speed - Ben Kaplan, PR HackerTraction Conf

Top Trends in 2014 NTI @ Birmingham City University

Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton

Clubhouse: Viral Growth LessonsYannick Steinmann

Social Media and Fake News, Brand Building and Start-upsGirish Balachandran

Now. Are you current with your internet presence. Presentation on YouTube, F...Maximiliano Lopez

Franchising & social mediaenovapr

Similaire à Fast, faster, fastest : a marketing disruption story (20)

Rotary Alanya: Lecture on Climate Change

Climate change Seminar - Apptizer lecture, Alanaya 2018

10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY

CLIMATE CHANGE LECTURE 061115 Alanya HEP University

From Echo Chamber Headlines to Meaningful Content — Sharethrough Native Ad Su...

X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...

Why We Second Screen During Live TV Events

Ed Sheeran Essay

The Open Brand: Beyond Green Washing

Epic Social Media Win (not fail)

Social Media Impact on the Nigerian Church

Women Who Tech: Building Social Movements

Glasnost moment for management: Networks, Literacy and Changing Organisations

Viral Velocity: How to Build Buzz at Record Speed - Ben Kaplan, PR Hacker

Top Trends in 2014

Top 10 Global Future Trends 2015 - Roger James Hamilton

Clubhouse: Viral Growth Lessons

Social Media and Fake News, Brand Building and Start-ups

Now. Are you current with your internet presence. Presentation on YouTube, F...

Franchising & social media

Plus de Hans Smellinckx

AI voor KMO'sHans Smellinckx

Digital business transformation by Hans SmellinckxHans Smellinckx

Intracto - PWA presentationHans Smellinckx

Digital transformation in the travel industry #VVRHans Smellinckx

How to manage digital transformationHans Smellinckx

Omnichannel business transformationHans Smellinckx

The Furture of Direct Mail/MarketingHans Smellinckx

The private life of an emailHans Smellinckx

Trigger based marketing automationHans Smellinckx

Data & personalisation breakfast sessionHans Smellinckx

Email summit 2016Hans Smellinckx

Change management: who moved my cheeseHans Smellinckx

Masterclass Email Marketing - Best of/Digimedia - Sneak previewHans Smellinckx

PXL presentation: direct marketingHans Smellinckx

E-mail summit 2015: what's hot in e-mail marketingHans Smellinckx

MOOOSE multichannel distributed marketing automationHans Smellinckx

Erasmushogeschool Brussels colloqiumHans Smellinckx

Omni-channel Marketing Travel IndustryHans Smellinckx

Omnichannel at KU LeuvenHans Smellinckx

Post Graduate course at PXL LimburgHans Smellinckx

Plus de Hans Smellinckx (20)

AI voor KMO's

Digital business transformation by Hans Smellinckx

Intracto - PWA presentation

Digital transformation in the travel industry #VVR

How to manage digital transformation

Omnichannel business transformation

The Furture of Direct Mail/Marketing

The private life of an email

Trigger based marketing automation

Data & personalisation breakfast session

Email summit 2016

Change management: who moved my cheese

Masterclass Email Marketing - Best of/Digimedia - Sneak preview

PXL presentation: direct marketing

E-mail summit 2015: what's hot in e-mail marketing

MOOOSE multichannel distributed marketing automation

Erasmushogeschool Brussels colloqium

Omni-channel Marketing Travel Industry

Omnichannel at KU Leuven

Post Graduate course at PXL Limburg

Dernier

Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment

Organizational Transformation Lead with CultureSeta Wicaksana

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop

Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting

Structuring and Writing DRL Mckinsey (1).pdflaloo_007

Famous Olympic Siblings from the 21st Centuryrwgiffor

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7

Cracking the 'Career Pathing' SlideshareWorkforce Group

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar

Power point presentation on enterprise performance managementVaishnaviGunji

Phases of Negotiation .pptxnandhinijagan9867

Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans

Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment

Uneak White's Personal Brand Exploration Presentationuneakwhite

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs

Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account

Dernier (20)

Falcon Invoice Discounting: Empowering Your Business Growth

Organizational Transformation Lead with Culture

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

Falcon Invoice Discounting: The best investment platform in india for investors

Structuring and Writing DRL Mckinsey (1).pdf

Famous Olympic Siblings from the 21st Century

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

Cracking the 'Career Pathing' Slideshare

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...

Power point presentation on enterprise performance management

Phases of Negotiation .pptx

Cannabis Legalization World Map: 2024 Updated

Falcon Invoice Discounting: Unlock Your Business Potential

Uneak White's Personal Brand Exploration Presentation

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

Buy Verified TransferWise Accounts From Seosmmearth

Fast, faster, fastest : a marketing disruption story

1. Fast Faster FastestA Marketing Disruption Story Hans Smellinckx

2. A mash-up presentation with special thanks to Philip De Cleen

3. Hans Smellinckx

4. @Hanssmellinckx Onlinemarketingmanager.be

5. Bain and Company, May 2016

9. The reason behind The Madness

10.

11. ACCELERATION TIME = FLUIDE

12. ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION

13.

14.

15.

16.

17.

18.

19. Investors: Leonardo DiCaprio - Actor Larry Page - GOOGLE Sergey Brin - GOOGLE Evan Williams - TWITTER

20. ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION SOCIOLOGIC ACCELERATION

21.

22. Peer pressure

23.

24. ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION SOCIOLOGIC ACCELERATION RYTHM OF LIFE

25.

26. weeks days hours

27. ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION SOCIOLOGIC ACCELERATION RYTHM OF LIFE

28.

29. Bron : De Morgen 10/6/15 o.b.v. Ignace Glorieux

30. TIME = FLUIDE is super fast changing world! EFFECT….  Growing insecurity  Growing indifference  More stress ACCELERATION

31. Bron : De Morgen 10/6/15 o.b.v. Ignace Glorieux

32.

33. ACCELERATION INSTANT GRATIFICTAION How to save time?

34.

35.

36.

37.

38.

39.

40. CONFLICT

41.

42.

43.

44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

54.

55.

56. •

57.

58. DREAM IT CREATE IT TEST IT LEARN FROM IT!

59.

60.

61.

62. START QUESTIONNING YOUR ORGANISATION

63.

64. Every team Every department Every manager Every CEO ALL COMPANIES

65.

66. @Hanssmellinckx Onlinemarketingmanager.be www.emailmarketing2015.com

Notes de l'éditeur

http://trendwatching.com/trends/the-future-of-luxury/?utm_campaign=Content+Team+-+Publications&utm_source=hs_email&utm_medium=email&utm_content=34786408&_hsenc=p2ANqtz-9hV4fqpQJeB_EGYJXknwsUZigvSuYH4prrBoHQD1qOF2aNvFHjAnjn8H5FEEQAfzf9vxoEYrAWZP43a5nn1KMkEEWydQ&_hsmi=34786408
Personal security is an issue for high value consumers