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Metrics that matter for
growth
When it comes to measuring the success of your marketing efforts, there
are countless metrics you could track. However, not all of these metrics
are equally important when it comes to driving growth and increasing
revenue.
Here are some key metrics that matter most for achieving sustainable
business growth:
1. Customer Acquisition Cost (CAC) – These measures how
much it costs to acquire each new customer; Lower CAC
indicates higher efficiency & better ROI
2. Lifetime Value (LTV) – LTV is the total amount of revenue a
customer generates over their lifetime with your business;
Higher LTV indicates more profitable customers
3. Conversion Rates: Tracking conversion rates across different channels
helps identify areas in which improvements can be made towards
achieving desired results
4. Churn Rate: The percentage rate at which users stop using App or
discontinue subscription services; Lower churn rate means greater
retention rates leading towards increased word-of-mouth referrals, positive
reviews and ultimately more revenue.
5. Engagement Metrics: Time spent within App per session, number of
sessions per user etc. indicate overall engagement levels with Application ;
Higher engagement leads towards brand loyalty & repeat purchases
By regularly monitoring these metrics above, businesses can make
informed decisions about where to invest their resources and focus their
attention on areas that will drive sustainable growth over time.
We hope this article provides insights into how you can track meaningful
metrics that matter most for growing your business!

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Metrics that matter for growth.docx

  • 1. Metrics that matter for growth When it comes to measuring the success of your marketing efforts, there are countless metrics you could track. However, not all of these metrics are equally important when it comes to driving growth and increasing revenue. Here are some key metrics that matter most for achieving sustainable business growth: 1. Customer Acquisition Cost (CAC) – These measures how much it costs to acquire each new customer; Lower CAC indicates higher efficiency & better ROI 2. Lifetime Value (LTV) – LTV is the total amount of revenue a customer generates over their lifetime with your business; Higher LTV indicates more profitable customers 3. Conversion Rates: Tracking conversion rates across different channels helps identify areas in which improvements can be made towards achieving desired results 4. Churn Rate: The percentage rate at which users stop using App or
  • 2. discontinue subscription services; Lower churn rate means greater retention rates leading towards increased word-of-mouth referrals, positive reviews and ultimately more revenue. 5. Engagement Metrics: Time spent within App per session, number of sessions per user etc. indicate overall engagement levels with Application ; Higher engagement leads towards brand loyalty & repeat purchases By regularly monitoring these metrics above, businesses can make informed decisions about where to invest their resources and focus their attention on areas that will drive sustainable growth over time. We hope this article provides insights into how you can track meaningful metrics that matter most for growing your business!