Digital strategy slideshow for the Home Depot

1. DIGITAL MARKETING STRATEGY FOR THE HOME DEPOT
BY: HARRISON MARNON

2.  Worlds Largest Home Improvement Retailer
 Leading Omni-Channel Strategy
More Traffic Than Any Online Destination in the
Home and Garden Category

3. The Target Customer is Always Right

4. If You Don’t Measure it,
You Can’t Improve it
 Customer reviews
 Repeat purchases
 Products searched
 Click through rate
 Inventory turnover
 Conversion rate

5. Customer Service = Customer Satisfaction
 Immediate online customer support
 24/7 solutions
 Social media management teams
 Digital messaging

6. There’s no place like Home
 Home Depot profile registration
 Personalized content
 More relevant ads
 Connecting the consumer to the brand
 Increased loyalty

7. The Best MobileHome You’ll Find
 Home Depot app
 Unique innovative technology
 Bringing the customer a new shopping experience

8. Home Grown Advertising
 Search for a star concept
 Employee made ad
 Save costs
 Promote winning ad online

9. Digital Advertising Budget
 $228 million a year
 Allocate for website traffic
 Consumer ad preferences

10. TechnologicalToolbox
 $4 billion a year in online sales
 Ecommerce is rapidly advancing
 Retain consumers through innovation
 Evolve technologically to stay ahead