Athleisure is a fashion trend of wearing casual and comfortable clothing that can be worn for exercise as well as normal day wear. Leggings, hoodies, denim jackets, canvas sneakers, and cotton caps are some of the examples of athleisure. Athleisure was introduced into the fashion industry in order to innovate something new in the market. Rising popularity of fitness resulted in many sports brands improvising clothes for athletic performance as well as for a leisure lifestyle. Giant athletic brands started to become more athleisure wear brands. As per Business Insider, in 2015, the retail industry growth remained flat whereas athleisure sales grew by 12%.

1. Athleisure Market to Incur Rapid Extension
during 2027
November 21, 2021
Athleisure is a fashion trend of wearing casual and comfortable clothing that can be
worn for exercise as well as normal day wear. Leggings, hoodies, denim jackets,
canvas sneakers, and cotton caps are some of the examples of athleisure. Athleisure
was introduced into the fashion industry in order to innovate something new in the
market. Rising popularity of fitness resulted in many sports brands improvising
clothes for athletic performance as well as for a leisure lifestyle. Giant athletic brands
started to become more athleisure wear brands. As per Business Insider, in 2015, the
retail industry growth remained flat whereas athleisure sales grew by 12%.
Athleisure – Competitive Landscape
The athleisure market is moderately fragmented with a few players garnering major
chunk of the market share. These manufacturers have a presence through a network
of distributors and suppliers worldwide. Contract manufacturing is the key for many
large brands to meet the demand. Some of the major manufacturers of athleisure are
highlighted below.
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Adidas AG
Adidas AG is a German multinational corporation specialized in manufacturing shoes,
clothing, and accessories. The company has strong presence in over 100 countries
worldwide and employs more than 57000 people. The company every year produces
over 900 million sports and sports lifestyle products with independent manufacturing
partners.
Puma SE
Established in the year 1948, PUMA SE is a German company specialized in
manufacturing athletic and casual footwear, apparel, and accessories. The company
has independent partners with authorized license to develop, design, sell, and

2. manufacture eyewear, fragrances, watches etc. The company has strong presence in
Europe, North America, Middle East & Africa, Asia, and South America.
Nike, Inc.
Nike, Inc., together with its holdings, develops, markets, sells, and designs athletic
apparel, equipment, footwear, and accessories worldwide. The company offers athletic
products in nine categories such as Nike basketball, running, football, the Jordan
brand, women’s training, men’s training, action sports, sportswear, golf etc. As of
2018, the company employs over 73,000 people in North & South America, Europe,
Middle East & Africa, and Asia Pacific.
Under Armour, Inc.
Under Armour Inc. is active in the development, marketing, and distribution of
branded performance apparel, footwear, and accessories for women, men, and young
athletes, and for active lifestyle and outdoor activities. The company’s sales are
primarily generated through wholesale channels, which include national and regional
sporting goods chains, independent and specialty retailers, department store chains,
and leagues and teams etc.
New Balance Athletics, Inc.
Headquartered in Massachusetts, United States, and established in the year 1906, New
Balance Athletics, Inc. is a U.S. multinational corporation specialized in
manufacturing athletic shoes, and apparel for men, women, and kids.
Other Prominent Players
Apart from these key players, other players associated with the manufacturing of
athleisure include Lululemon athletica Inc., Hennes & Mauritz AB, Ten Thousand,
Inc., and Human Performance Engineering.
Athleisure – Dynamics
Rising popularity of fitness augmenting the growth of the market
One of the prime reasons for the growth of the athleisure market is growth of the
fitness industry. Millennial with affinity for fitness and wellness have popularized
clothing that is cool, effortless, and yet comfortable, for workouts as well as casual
wear. Additionally, growth of boutique fitness clubs in the last couple of years have

3. also resulted in proliferation of the athleisure market.
Additionally, corporate houses are adopting fitness and wellness initiatives to increase
employee productivity and reduce attrition rate, absenteeism, and sick leaves.
Availability of fitness and wellness centers within the work premises is encouraging
sports loving employees to wear athleisure at work. This growing popularity is further
anticipated to boost the demand for athleisure.
Athleisure Market – Segmentation
On the basis of product type, the athleisure market can be divided into:
Based on end-user, the athleisure market can be classified into:
In terms of distribution channel, the athleisure market can be classified into:
Sneakers
•
Yoga Pants
•
Shorts
•
Leggings
•
Tights & Joggers
•
Others (Sports Bras, Sports Jackets etc.)
•
Men
•
Women
•
Kids
•
Online
•
Company owned portals
•
E-commerce sites
•
Offline
•
Supermarkets & hypermarkets
•
Other retail based outlets
•

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