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Micro Profiling
- 1. Introduction to Target Marketing Micro Profiling Lecture by: Hasan Raihan [email_address]
- 2. What is Target Marketing ? The Process of giving … The right Message … to the right customer At the right time
- 3. What is Target Marketing ? What does it mean ?
- 4. What is Target Marketing ? Identifying groups that share common needs Segmenting the market
- 5. What is Target Marketing ? Describing the customers that make up each of these groups Called profiling the segment
- 6. What is Target Marketing ? Allocating resources in order to optimize the company’s marketing return on investment by targeting resource to customers with the highest sales potential of influence
- 13. The basic Process: Define your Market Identifying segmentation Variables Segment the Market Profiling the Segments Select Target segments Tailor your Message
- 20. Target Marketing The right Message … to the right customer At the right time