2. A one day event to promote children’s activities
in Havering
Activity clubs such as swimming, dance and drama
showcase their services
About the event
Sponsorship Proposal
Our aim is to encourage young kids to be
active and healthy
3. Primary and secondary school children in Havering
- over 40,000 children across 70 schools
Target Audience
Sponsorship Proposal
Providing 43 square miles
of opportunities
4. Why a Kids Activity Expo?
Only 51% of primary school children achieve the
recommended one hour of exercise per day
(UCL study. BBC news)
9.5% of primary school kids (reception year) were
obese in 2011-12
(NHS Choices website)
Promote an active lifestyle
Sponsorship Proposal
5. What do parents say?
We ran a series of focus groups with parents....
‘
Sponsorship Proposal
‘It’s hard to get my kids away from the TV. It would be good for
them to see what new activities they would enjoy ’
‘An event like this would help us to make an informed decision’
‘I always struggle to get hold of activity clubs, an event like this would
help us to find out about activity clubs that we wouldn’t know about’
I do worry that my son doesn’t do enough exercise, this
event would be perfect to encourage him’
‘Sounds fun...would also be a nice family day out’
6. Supported by Havering School Meals who are promoting the event through local schools
Engaging with local schools for support
Support from the London Borough of Havering
Media partners – Yellow Advertiser, Primary Times, Essex Mums
Sponsorship Proposal
Local Support
Councillor Gillian Ford: 'Obesity levels are on the increase. Leading through example is a great way to
show families how easy it really is to be fit and healthy. I am therefore pleased to support any event that
highlights the benefits of health and wellbeing, not only for children but the opportunities for families to
become healthier, whilst having fun!'
7. Website: www.KidsActivityExpo.com
Social Media:
Twitter: www.twitter.com/ActiveKidsExpo
Facebook: www.facebook.com/KidsActivityExpo
Sponsorship Proposal
Event Promotion
Direct Marketing:
20,000 flyers to be distributed through schools (children’s
book bags), local areas, train station leafleting
Themed event meals through all primary schools,
promoted by Havering School Meals
8. The Kids Activity Expo is a local community event
You will be seen as supporting the local community and endorsing a healthy and
active lifestyle for Children
The Kids Activity Expo will be promoted to the Havering community
– parents, children and key stakeholders
As a main event sponsor you
will be promoted to these groups, increasing
your customer database, raising brand awareness
and developing links with the local community
Sponsorship Proposal
Why sponsor the event?
9. Your logo on all of our marketing collateral
flyers (over 20,000), posters, signage, e-flyers, t-shirts bags. Your name in the Yellow
Advertiser – 8 weeks of editorial coverage
An exhibition stand at the event
Promote yourselves, competitions and offers, sell products and services
-generate Return on Investment
Access to database of parents that attend event*
Increase your database with contact details of Expo attendees
Sponsorship Proposal
The sponsorship package
*Subject to DPA.
10. We are looking for a Main Event Sponsorship fee of just £2,000.
This cost is less than three pages in the local press
A summary of what you get for your money
Create a database of contacts
- email to them to promote yourselves, sell products and services
Your logo on our 20,000 flyers and posters, tickets, bags, t-shirts and more
– raise brand awareness
Support your corporate social responsibility programme
– encourage kids to be active and healthy
Inclusion within the 8 weeks of Yellow Advertiser coverage
Sponsorship Proposal
The sponsorship fee
*Subject to DPA.
11. We plan to hold this event once a year, and next year it will be
rolled out to other East London boroughs
Join us on our journey today in working together to help our
children to become
active and healthy
Sponsorship Proposal
The Future
Email: info@kidsactivityexpo.com
Tel: 07861 218 055
