Peter Dines, Investment Director and Head of Life Sciences, Mercia, at "Journeys of Health-Tech Innovation", March 22nd 2016, London talking about how to achieve investment for your company, and about Mercia.

1. PETER DINES
Life Science Fundraising

2. What do Investors look for?
Mercia Technologies 2016
• Who am I and what is
Mercia?
• What to focus on and
what not to do?

3. The Complete Capital Model
Mercia Technologies 2016
Who am I?

4. 6Mercia Technologies 2016
Mercia Technologies’ is a leading player in the creation, funding
and development of high growth technology businesses
throughout the UK, focused on:
Sector
Focus
Regional
Focus
Complete
Capital
Solution
Build &
Delivery
Mercia Focus

5. Investment Approach
£10k
to £150k
£80k
to £1m
£0.5m
to £2m
£1m
to £5m
Scale
Exit
MFM
MFM
Mercia
Technologies
Mercia
Technologies
Review and proactively seek companies in four core areas of focus
Business criteria
Perform due diligence
Determine whether to invest
Provide:
Infrastructure
Incubator and management support
Flexible capital
Accelerate development & growth
Fast-track investment in best businesses
Strengthen the organisation to embrace scale
Grow customer base and partnerships
Accelerate value creation
Exit at most beneficial point
Pathfinder
& Seed
Early stage &
Development
Mercia Technologies 2016

6. Mercia Technologies 2016 12
Investment Model
NEW
AHSN
FUND

7. Mercia Technologies 2016
What is your core technology?
• USP
• Intellectual Property
• Barriers to entry

8. Mercia Technologies 2015
What is the market opportunity?
• Addressable market ££
• Competition
• Route to market
• Reimbursement
• Regulatory

9. Mercia Technologies 2015
• Management
• Management
• Management

10. Importance of Leadership
Mercia Technologies 2015
*** PATRICK LENCIONI - Mandatory reading for all leaders and entrepreneurs!!!

11. What are you going to measure?
Mercia Technologies 2015
SALES
EBITDA
CASH FLOW
CUSTOMER
EXPERIENCE
YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
Product
Development
Milestones
SALES PIPELINE
CUSTOMER
SATISFACTION
Other KPI’s

12. Optimist vs Healthy Cynic!!
Mercia Technologies 2015
§

13. What is the funding requirement?
Mercia Technologies 2016

14. What is the likely exit?
Mercia Technologies 2016
• IPO
• Trade Sale
• Who is likely acquirer?
• What are the returns?

15. Funding Options?
Mercia Technologies 2016
• Friends and Family
• Grants
• Regional/European
Funding
• Angel Investment
• Investment Company
(EIS/VCT)
• Corporate Investor

16. peterd@merciatechnologies.com
@peterdinesc7
THANK YOU
peterd@merciatechnologies.com
@peterdinesc7